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Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136
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The real problem with Google might be Facebook

Convince & Convert

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. Think about how much more Facebook knows about you than does Google.

Google 133
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Advertising Bans. If consumers complain about your business, your money won’t be green enough to buy advertising online. and is listed first.

Adwords 171
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Instant Sales Plus Higher Conversion With These Ecommerce Tips

The Realtime Report

Customer registration, for example, can be replaced with a social sign-in. Yes, you still need the customer to provide a delivery address, but other personal information such as their email address can be acquired from their social media profile directly. The same can be said for the actual checkout process.

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The real problem with Google might be Facebook

Convince & Convert

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. Think about how much more Facebook knows about you than does Google.

Google 98
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I Want To See Ads!

Twist Image

Here''s the scene: I''ve been thinking about buying some stuff (books, yoga mats, whatever.) So, as I peruse this pretty little thing called, "The Interwebs," I''ve been either buying stuff or dumping stuff into a shopping cart. don''t you start with that retargeting advertising business so quickly! Advertising doesn''t work.

Retail 72
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Protect Your Online Privacy: Say NO to Ad Cookies

Ari Herzog

Facebook and Yahoo Mail account holders, for instance, may be exposed to banners or other advertisements. When you buy a weed whacker on eBay, the cookie remembers. If you want to remove a cookie from your computer browser, click this link and opt out of whatever advertising networks you want.

Privacy 122