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Twist Image
SEPTEMBER 1, 2016
Who benefits from a world where advertising is getting less money and there is less traffic for the content? Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. how cheap can we buy this spot for?" ). advertising. content marketing.
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JULY 18, 2012
The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. But, they feel this way not because it's expensive to advertise or because there is a lack of substantive places to put those ads. it's about the marketing.
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Convince & Convert
NOVEMBER 5, 2014
Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). It’s already happening with Facebook, as the skyrocketing ad revenues at Facebook are coming not just from big advertisers, but from SMBs that are willing to pay for the organic reach that Facebook shrewdly took away.
Oktopost
SEPTEMBER 22, 2021
There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? Paid social offers numerous benefits to B2B marketers.
Convince & Convert
NOVEMBER 5, 2014
Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). It’s already happening with Facebook, as the skyrocketing ad revenues at Facebook are coming not just from big advertisers, but from SMBs that are willing to pay for the organic reach that Facebook shrewdly took away.
Twist Image
JULY 31, 2013
That is the conversation that every marketing, advertising and communications agency needs to be having. This is all about the transformation of advertising agency into a digital agency. It''s self-serving for me write this (I own an independent digital marketing agency), but it''s true. We weren''t about advertising.
Twist Image
DECEMBER 5, 2014
"Of course, you want to see ads, you''re in marketing!". Here''s the scene: I''ve been thinking about buying some stuff (books, yoga mats, whatever.) So, as I peruse this pretty little thing called, "The Interwebs," I''ve been either buying stuff or dumping stuff into a shopping cart. Advertising doesn''t work.
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