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Google to Pay $22.5 Million to Settle FTC Privacy Charges

Bill Hartzer

million dollar civil penalty to settle FTC (Federal Trade Commission) charges that Google misrepresented themselves when it came to the privacy of Apple users. That violated an earlier privacy settlement between Google and the FTC. Google has agreed to pay a $22.5

Privacy 94
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Chitika Settles with FTC Over Behavioral Ad Targeting

Bill Hartzer

Chitika offers a search-targeted advertising solution to web publishers. Many web publishers (web site owners) consider Chitika an alternative to the Google AdSense program. Chitika places the utmost importance on the privacy of online users. Chitika believes very strongly in Internet users’ privacy.

Privacy 107
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Advertising Bans. If consumers complain about your business, your money won’t be green enough to buy advertising online. Let’s start with Yelp.

Adwords 171
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The Problem With Allowing Consumers To Opt Out

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Namely: I get a great experience as a consumer and you, the marketer, make a lot more money because you''re able to charge advertisers a premium for having such a keen understanding of your consumer. They have crossed the line too many times (now, the government must be involved in terms of privacy and governance).

Privacy 89