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Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)

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Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. advertising landscape. advertising network. cable network.

Company 100
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Are Brands Confusing Advertising With Marketing?

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It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. advertising. advertising.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Social Media Users’ Interests and Expectations Vary by Network [Stats] by Pamorama. While social network use is highest among the young, it’s not exclusively their club: two-thirds of 25- to 34-year-olds and half of those aged 35 to 44 also now have personal profile pages. 80% of Twitter use is on mobile devices.

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Thoughts on UK magazine ABC figures…

The Way of the Web

And all kinds of alternatives for entertainment from social networks to video sharing. Mobile – see above, although the potential of paid apps means free content might be harder to find… TV on demand – allowing you to fill up your leisure time more effectively if that’s your choice.

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