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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389
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I Want To See Ads!

Twist Image

"Of course, you want to see ads, you''re in marketing!". Attention brands that are doing advertising online: Just because I put something in the shopping cart and did not checkout (yet!) Advertising doesn''t work. And, is this retailer, now doing co-op advertising and charging the brand for all of this? advertiser.

Retail 72
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198: 6 First Income Streams Recommended for Bloggers

ProBlogger

My Tips for Making Money As a Blogger Through Affiliate Marketing. For example, I found talking to many bloggers who blog about spirituality of different faiths or politics that advertising doesn’t always work so well on some of those, particularly advertising with advertising networks like Google’s AdSense.

Blogger 55
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A Crash Course in Custom Audiences for Your Social Media Ads

Buffer Social

So let’s get dive into some of the details, starting with the biggest and most robust social advertising networks … Facebook and Instagram. Advertising for both Facebook and Instagram is combined into the Facebook Ads Manager. How to Create Custom Audiences for Facebook and Instagram Ads. About the Science of Social Media.

Course 75
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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Research 191