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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Number of likes, fans, friends and followers are some examples. Brands tend to use reach metrics which often are no measure of influence.

Blogger 389
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Instant Sales Plus Higher Conversion With These Ecommerce Tips

The Realtime Report

Customer registration, for example, can be replaced with a social sign-in. Don’t forget to maintain a healthy presence on popular social networks. You can also use the built-in advertising network to help promote your products or special offers.

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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Advertising Bans. If consumers complain about your business, your money won’t be green enough to buy advertising online.

Adwords 171
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198: 6 First Income Streams Recommended for Bloggers

ProBlogger

For example, I found talking to many bloggers who blog about spirituality of different faiths or politics that advertising doesn’t always work so well on some of those, particularly advertising with advertising networks like Google’s AdSense. For example, Google AdSense. Your topic is going to come into it.

Blogger 55
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The Pros and Cons of Running Advertising on Your Blog

ProBlogger

As well as running ads through networks, you can work directly with companies who want to advertise on your blog. Dealing with advertisers directly means you can set your own pricing. For example, you might want to charge a flat monthly rate rather than per click or per view. And some of them may look pretty bad.

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How Early Should You Monetize Your New Blog?

ProBlogger

For Example. If your goal is to sell advertising directly to advertisers/sponsors – you’ll need to build your traffic before an advertiser is likely to want to advertise with you. In that case you might want to consider running ads from an Advertising Network like AdSense or Chitika (aff).

Adsense 52
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Partnering With Brands Theme Week: Advertising 101

ProBlogger

728×90 Example: 300×250 Example: 160×600 Example: 300×100 Example: Deciding where to place your ads. I highly recommend utilizing the following ad sizes on your blog, as they are the most standard, and will benefit you in you the long run when starting to monetize your site: 728×90 (Leaderboard).