Facebook advertising cost: Everything you need to optimize your ROI
Sprout Social
SEPTEMBER 6, 2018
Cost Per Click (CPC) : If your campaign is set to charge for clicks (users have to click on an ad), then the CPC will be your metric. Cost Per Mille (CPM) : Cost per 1000 impressions. Cost Per Action (CPA) : For campaigns with specific actions in place, like an App Install, CPA is measured per action. Time of year.
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