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Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 138
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews.

Blogger 389
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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Content relevant to B2B decision makers and said decision makers? Not so much.

B2B 151
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Social Media Spins Into Specialization

Diva Marketing Blog

Recently I was explaining social media to a friend and I had an ah ha moment. Social Media Consultant - Generalist Social Media Consultant - Specializing in Verticals e.g,, healthcare, real estate, nonprofit, etc. Social Media Conferences and Workshops Add to that the ad world. healthcare.

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Instant Sales Plus Higher Conversion With These Ecommerce Tips

The Realtime Report

Most ecommerce platforms and CMS (content management system) scripts use a checkout workflow that involves completing two or three steps to complete the purchase. Customer registration, for example, can be replaced with a social sign-in. Interact with potential customers and always take the time to answer questions on social media.

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The real problem with Google might be Facebook

Convince & Convert

It’s already happening with Facebook, as the skyrocketing ad revenues at Facebook are coming not just from big advertisers, but from SMBs that are willing to pay for the organic reach that Facebook shrewdly took away. Now think about using that information to make your advertising more relevant and efficient.

Google 133