Oktopost

SEPTEMBER 4, 2020

Content relevant to B2B decision makers and said decision makers? So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? LinkedIn may have a higher concentration of users who will engage with B2B marketing content. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Twist Image

SEPTEMBER 1, 2016

Who benefits from a world where advertising is getting less money and there is less traffic for the content? Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. advertising. content marketing. native advertising.

Advertising 45

Advertising CPM Sentiment Mobile 45

Twist Image

FEBRUARY 28, 2011

For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually, there's still a major and brisk business being done in the selling and placement of banner ads. What's truly missing for display advertising to be more successful? advertising network.

Advertising 109

Advertising CPM Advertising network Training 109

ProBlogger

JUNE 30, 2014

As shown in the example above, the 728×90 performs best, and is most aesthetically pleasing, when situated at the top of the page, either centered over the content or flush left. The 300×250 unit is a versatile unit and can be used on the right hand side of your page, or within your content, with the edit wrapped around the ad.

Advertising 46

Advertising Adsense Brands RFP 46