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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7 In addition, Facebook is by far the more mature advertising network. Not so much.

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Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Cost Per Mille (CPM) : Cost per 1000 impressions. When Q4 and the holiday season comes around, you’ll find yourself competing with many more businesses, which will increase your costs. When looking at the CPM metric, Statista found that product catalog sales cost the highest at $4.77 CPM compared to the lowest at $0.48

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