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Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)

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Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. advertising landscape. advertising network. cable network.

Company 100
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The Marketing Problem Is Simple: There Are Too Many Ads

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the old portal model of Yahoo , AOL , etc.) Beyond the politics and business of Google , the untethering of their advertising model and creation of a veritable advertising network was impressive. The problem is that we're only talking about advertising. The media companies are going to pounce on this.

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Protect Your Online Privacy: Say NO to Ad Cookies

Ari Herzog

Facebook and Yahoo Mail account holders, for instance, may be exposed to banners or other advertisements. The National Advertising Initiative was formed in 1999 and works cooperatively with third-party advertisers and the general public like you to raise awareness on what is being collected and stored by cookies.

Privacy 122
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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

Research 191
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Thoughts on UK magazine ABC figures…

The Way of the Web

Presumably by coincidence, Steve Rubel suggests one route that media companies should take for the future, regardless of the format their content is delivered in. Wifi – suddenly the internet is more accessible when you’re travelling – by train for example. Add in laptops and tablets.

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