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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. In addition, Facebook is by far the more mature advertising network. Brand “Sniping”.

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Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Cost Per Click (CPC) : If your campaign is set to charge for clicks (users have to click on an ad), then the CPC will be your metric. A crafts business targeting hobbyists may have a lower advertising cost than an obscure commercial agriculture tool. CPC across all industries. CPC in apparel to a high of $3.77

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