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Oktopost
SEPTEMBER 4, 2020
When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Not so much.
Twist Image
JULY 18, 2012
Beyond the politics and business of Google , the untethering of their advertising model and creation of a veritable advertising network was impressive. Google didn't invent the advertising network and many other media companies have jumped on that train and turned it into a significant business in the online spaces.
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Convince & Convert
NOVEMBER 5, 2014
Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). Maybe the trouble with Google is simply our expectations?
Convince & Convert
NOVEMBER 5, 2014
Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). Maybe the trouble with Google is simply our expectations?
Almost Savvy
DECEMBER 15, 2011
If this is your primary activity online, you are not a marketer. Did you calculate the ROI of the telephone or the company car before you invested in them? Like most things in life, success comes with focus, competence, passion, a unique vision and, yes, work. Perhaps, you’ve sent out promotional postcards (a.k.a.
Almost Savvy
DECEMBER 15, 2011
If this is your primary activity online, you are not a marketer. Did you calculate the ROI of the telephone or the company car before you invested in them? Like most things in life, success comes with focus, competence, passion, a unique vision and, yes, work. Perhaps, you’ve sent out promotional postcards (a.k.a.
Almost Savvy
DECEMBER 15, 2011
If this is your primary activity online, you are not a marketer. Did you calculate the ROI of the telephone or the company car before you invested in them? Like most things in life, success comes with focus, competence, passion, a unique vision and, yes, work. Perhaps, you’ve sent out promotional postcards (a.k.a.
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