25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

A split within Social media and content: Social Media will be split into 2 areas, the visual web and the community focused web. The ROI for buying advertising in Twitter will go up. Native advertising networks, third-parties and managed service providers will offer cost per engagement (CPE) post-click buying options. The shift in social media towards a paid model demonstrates the value of building an owned media platform and developing a community online for brands.