Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

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In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers. It isn’t yet completely clear what advertising services’ tracking cookies will be classified as first or third party, but since the Facebook pixel relies on cookies, these updates mean the “look back” windows for attributing conversions and retargeting users may be shrinking.

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