25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

The ROI for buying advertising in Twitter will go up. Native advertising networks, third-parties and managed service providers will offer cost per engagement (CPE) post-click buying options. Research shows upwards of 60-70% of B2B content goes unused. According to a study by CMI and Marketing Profs over 70% of B2B and B2C marketers plan to produce more content in 2016 than the previous year. Pawan Deshpande is the CEO of Curata.