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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

While Snapchat has reportedly achieved 150 million global daily active users ( overtaking Twitter ), the company is still a ways off Facebook’s 1 billion-plus user base. Something that Facebook mastered on its way to becoming a dominant mobile advertising network. And ads only work if there are users to engage with them.

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