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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse. That’s one of the key features of Memories – an update that fundamentally shifts Snapchat, taking the platform that has become famous for its disappearing content and moving it in a new direction.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. The volume gets to be too much.

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iOS 14 and Facebook Ads: What We Know

Jon Loomer

Examples of data tracking that will require user approval include (from Apple’s announcement ): Displaying targeted advertisements in your app based on user data collected from apps and websites owned by other companies. Use the Facebook SDK for iOS, App Events API and Mobile Measurement Partners to Reach Devices on iOS 14.

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