Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)
Buffer Social
JULY 27, 2016
According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. Hitting this revenue target will rely greatly on Snapchat’s ability to spread its wings and continue to grow beyond its early adopters and increase its market share for the 35+ age range (and into the early majority).
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