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5 ways to be a better CMO for your social teams

Sprout Social

I replied, “Can you give me an idea of how involved the C-suite is with the social team?” The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” This creates a lot of anxiety for your social teams.

Team 92
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Why lifecycle marketing matters for your social team

Sprout Social

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Both teams want the company to succeed.

Team 119
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How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy

The Realtime Report

How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy. We all know that sports clubs provide significant benefits for the local community, and we know this because of great sports team marketing. Marketing for sports teams doesn’t have to be expensive either. Grow your membership numbers.

Sports 91
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How the Sprout Social Salesforce integration strengthens your team

Sprout Social

Our Salesforce integration empowers your social, sales and support teams alike. Giving the sales team relevant content to engage target buyers (23%). Do activities such as customer care and content marketing contribute big-time to closing and retaining leads? Social media and customer relationships go hand in hand.

Team 111
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Brand Activism on Social Media: How to Approach Social Justice Messaging in 2021

Ignite Social Media

I’ve been around long enough to have seen the ebb and flow of activism. Nearly 20 years ago the management of corporate social responsibility was mostly placed within HR, diversity teams, or community relations teams. How will your team answer the call when the next big “event” occurs? So, is your brand prepared?

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How to Quickly Upskill Your Marketing Team

Oktopost

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. Looking for More About How to Upskill Your Team?

Team 131
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[SURVEY] Key learnings from marketers who actively use buyer personas

Audiense

After the results of our recent survey, created in partnership with Best Buyer Persona , we wanted to dig deeper into how marketers and their teams are creating buyer personas, from the tools in their audience-building arsenal to how personas influence they day-to-day.

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