Guide to URL Shortening and Tracking for Social Media

Sprout Social

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle.

URL 40

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website.

Tools 106

Trending Sources

How I do it : Bulk URL shortening for #socialmedia updates

Koka Sexton

I post a lot of updates on social media some for marketing and others for social selling activities. It was a rough life so I decided to do a bit of research and find a social marketing hack or method that would give me shortened URLs in bulk.

URL 48

New Structure of Global Facebook Pages: Focus on Local Activation

Mindjumpers

A Global Page needs local activation. Facebook launching this new structure of Global Pages is in my opinion yet another sign of how significant and up-coming it is for international brands to do local market activation based on one global social media strategy.

35 Great Social Media Infographics

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. Social Web Involvement 9.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? Chapter 1: 19 Free Social Media Analytics Tools. Social Report.

9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Generating x% increase of website visits through social media channels.

Ultimate Guide to Measuring Social Media ROI

Sprout Social

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. What Is Social Media ROI?

ROI 60

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Are we creating optimized experiences for social media visitors?

15 Common Social Media Questions & Answers

Sprout Social

Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. Do I Have to Be on Every Social Network? Do My Social Media Handles Have to Be Consistent?

21 Top Google Chrome Extensions for Social Media Marketers

Socially Sorted

In this post, I share 21 Top Google Chrome Extensions that will help you get more done as a social media marketer. . We all know that social media marketing can be a time suck. Here they are: 21 Top Google Chrome Extensions for Social Media Marketers.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media.

Kill The Drudgery Of Social Media With IFTTT

SocialFish

Social media drudgery. You know, the tedious and repetitive tasks that are part of every social media manager’s job. You have way more to offer the world than copy/pasting content from social media sites into spreadsheets. Activate the best recipes.

Vimeo 82

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Choosing Your Social Networks. Set your strategy up for success right out the gate by choosing the best social networks for your brand.

How to Track Links Shared on Social Media

Razor Social

When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze referral traffic coming from different social media channels. Use Google Campaign URL Builder.

URL 36

6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. Pro Tip: Peter Trapasso ( @petertrapasso ) , Social Media Consultant. Twtrland: Improve Your Own Social Channels.

Tools 52

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. Perhaps that why I love social sites so!?

8 Tools to Curate Content for Social Media

SocialFish

Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. The idea behind Storify is to do exactly that by curating content over social media.

How to Use Social Media to Build Brand Trust

Convince & Convert

Social media is more than just a platform to promote your products, services, and content. So, how do you use social media to build brand trust? Steve Rayson, director of BuzzSumo, describes the social media trust formula as: Breaking Down the Trust Formula.

How to Write Better Content for Social Media

Convince & Convert

What do you want from social media today? And social media is a great way to promote your work and attract people to it. Here the trick comes: always optimize your writings for each social network. Do you know the typical audience of each social network?

21 Social Media Tools for Smart Marketers

Rebekah Radice

If you’re on social media (and I assume you are because you’re reading this) — you know that keeping up can be exhausting. Having the right social media tools can make your life easier. Below are 21 of my favorite social media tools that every marketer needs.

Tools 43

Association Social Media: NASTAD

SocialFish

When I started in my current role about two years ago, I was the first staff person specifically dedicated to communications activities. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics?

11 Big Myths About Social Media and Content Marketing

Convince & Convert

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 2: Social is not measurable.

100+ Social Media Monitoring Tools

Pamorama

From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts.

Tools 58

11 Essential Elements of an Effective Social Media Business Plan

Rebekah Radice

Are you using social media to market your business , but struggling to create momentum? Would you like to make sense of each social network, clearly defining where and how to spend your time online? Why Create a Social Media Business Plan? Social Mention.

Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

A recent report from Radium One shed some light on the concept of “Dark Social”. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone.

SEO Pointers - Social Media

Social Media Network Marketing

SEO is an important criteria for your online activities. Also having same content across various Social Media Sites, Blog and Website is not a very good idea. This starts right from your URL name and so on. SEO [Search Engine Optimization] if done accurately and consistently then it can be a very rewarding work.

SEO 56

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

Does Your Social Media Agency Need as Real Identity?

agora pulse

Every business needs an identity but for those offering social media marketing it’s even more important. For marketing and PR agencies that want to broaden their offering to provide social media marketing services then re-defining brand identity can become a challenge.

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

Do you want to improve visibility, communication and accountability of social media within your company? Instead, we complain that there are silos or that people don’t understand that corporate social media is more than just tweeting and status updates.

Association Social Media: National Association of Home Builders (NAHB)

SocialFish

In today’s interview, we’re talking to Chad Davis, Senior Director, Digital Media, at NAHB. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Please describe those activities.

The Chicken and Egg Problem of Nonprofit Social Media Measurement

SocialFish

But one thing that occurs to me both as I read the book and as I compile the monthly social media reports is that being data-driven at an association/nonprofit is a lot harder than it is at a for-profit company. Not the case for social media.

6 Winning Social Media Promotion Ideas

Sprout Social

Your social media channels are ready. But how do you promote your social media profiles to get viewers to follow, like and share? If you are looking to grow your social media presence and your business, the goal is “reach.” Social media reach is how far your content spreads–how much exposure you get. Because as Aaron Lee so brilliantly explained , social media waits for no one. These days, social media waits for no one.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity SMM

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Using too many social networks.

Association Social Media: The American Institute of Architects (AIA)

SocialFish

——————— Please welcome Sybil Walker Barnes, CAE, Director of Social Engagement at the American Institute of Architects to the SocialFish stage! As Director of Social Engagement, my role is part of the Strategic Communications and Marketing team.

QR Code In Social Media

Social Media Network Marketing

When your customer / client scans this from their smartphone they can be provided information and are swiftly linked to your Page / Site / blog and any other online address that has its own url. Basically your url is the clue here. So in other words a long url need not be typed out, instead the QR Code gets scanned and the online site gets linked and can be surfed. you would not go about placing a very long url everywhere.

URL 51

6 Social Media Trends That Will Transform Your Business

Rebekah Radice

The social media landscape continues to evolve at a rapid pace, but then, you already know that. Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 million daily active viewers. Social Media