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How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 118
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A Free Social Media Proposal Template to Help You Win Clients

Hootsuite

A great social media proposal is a key tool for any social media marketer. Maybe you’re responding to an RFP (request for proposal). Either way, a social media marketing proposal is the document that takes a new customer from prospect to client. What is a social media marketing proposal? If not, tweak accordingly.

Proposal 143
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Social Media RFP: Best Practices and a Free Template

Hootsuite

Write a sub-par request for proposals, and the proposals you receive from digital marketing agencies will only be so strong. Learn what information you should include in a social media RFP to attract the best companies and proposals for your business. What is a social media RFP? RFP stands for “request for proposal.”.

RFP 143
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What you need to know before creating a social media RFP (template included)

Sprout Social

So, you’ve been tasked with creating a social media RFP. Keep reading for a breakdown on what makes a great RFP. What is a social media RFP? A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs. Why should you use a social media RFP?

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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 129
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3 Tips for Issuing a Last Minute Social Media Agency RFP

Ignite Social Media

Issue a boilerplate Request for Proposal (RFP), then head out the door to enjoy the holiday season. If you’re looking to get that last minute social media agency RFP out the door, here are three tips to ensure you receive meaningful submissions, allowing you to make the right decision for your brand. Hence our purpose here today.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293