New report resurrects AVE measurement for influencer campaigns
AUGUST 15, 2018
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. According to the report, the top 20 brands mentioned in a sample of more than 900,000 Instagram posts created $659,882,860 of ‘earned media value’ More than 11,000 influencers were paid for their posts. So where’s the influence?