3 Ways to Turn Your Active Income into Passive Income

Twenty4 Social

If you’re coaching clients on a 1:1 basis, then you’re charging for your time, which is an example of “active income”. With active income, your earnings are directly tied to the amount of time you spend with each client.

New Report Looks at How COVID-19 Consumption Behaviors will Influence Gen Z Activity Moving Forward

Social Media Today

A new report from Boston Consulting Group looks at how Gen Z digital behaviors are changing, and how they may hold into the post-COVID future

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Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer

Pam Moore

Influencer Marketing – Breaking Through the Noise. This is exactly what you get when you work with the right influencers. Influencer marketing is one of the fastest ways to ignite your brand, grow community and tap into the power of social media.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Blurred Lines between Influencers and Brands. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

If you want to see success in online marketing you must activate your audience to help them achieve their goals. One of the top questions I receive from clients, colleagues and members of our training seminars is “how do I activate my audience?”.

Find and Activate Influencers With Insightpool

Convince & Convert

Chris Hackney talks about Insightpool, the influencer marketing tool that will transform how your brand connects with authentic advocates. Social Media Strategy

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

If you want to see success in online marketing you must activate your audience to help them achieve their goals. One of the top questions I receive from clients, colleagues and members of our training seminars is “how do I activate my audience?”.

The Day I Activated Crisis Mode

Oktopost

Social media influencers spoke out across their channels to demand change and many more went into crisis mode. As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. The email included a tailored message as to why all activity had been halted.

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. So where’s the influence?

7 Influencers to Follow for Holiday Inspiration

Ignite Social Media

We search for inspiration every year and what a better place to go for ideas than holiday influencers who live and breathe this type of stuff? No need to fret over holiday planning ideas when you can borrow inspiration from influencers!

Three Influencer Marketing Secrets to Drive Traffic

Webbiquity SMM

Because of this aversion to ads, using influencers to sell products has become all the rage. Or perhaps you’re looking for new ways to get influencers engaged. Look for mid-level influencers; don’t just target the biggest names in your industry. Guest post by Tim Brown.

Influencer Marketing 201: Working With Influencers

Likeable

So, your brand wants to leverage an influencer. And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. What’s the best way to start the process of finding an influencer?

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Definition of influencer marketing.

8 Tips for Becoming a Successful Instagram Influencer

Later

Becoming a successful Instagram influencer isn’t easy and it’s no secret that Instagram is a very different platform in 2020 than it was just a few years ago. Become an Instagram Influencer & Succeed in 2020. Want to work with me 1-on-1 to grow your influencer biz? ?????????

Monitor Your Brand’s Instagram Activity with New Reporting Tool

Mindjumpers

In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences.

8 Tips for Becoming a Successful Instagram Influencer

Later

Becoming a successful Instagram influencer isn’t easy and it’s no secret that Instagram is a very different platform in 2020 than it was just a few years ago. Instagram Influencers: How to Succeed in 2020. Want to work with me 1-on-1 to grow your influencer biz? ?????????

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Marketplace Programs . Influencer Content Campaigns .

Instagram Is the Most Active Influencer Channel…and Snapchat Doesn't Even Come Close

Social Media Today

A recent study shows the increasing focus of brands on micro-influencers and Instagram as their channel of choice

Micro-Influencers Are Mighty Powerful on Social Media

agora pulse

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. social media management micro-influencers

The State of Instagram Influencer Marketing (+ Free Report)

Later

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Instagram Influencer Marketing Report Trend #1: Posts to the Grid are Less Frequent .

5 Post-Lockdown Influencer Marketing Trends

Pixlee

Influencer marketing in 2020 looks very different than it did even one year ago. While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. .

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. We have a complete Influencer Campaign Kit for Small Businesses that includes free worksheets, checklists and email templates for you to use every step of the way: .

Avoid These 7 Rookie Influencer Marketing Mistakes

agora pulse

Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The influencer promotes specific products or services to their audience. Not doing your research on the influencer.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.

Six Keys to Make It With Influencer Marketing

Webbiquity SMM

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.”

5 DIY Influencers to Follow on Social Media

Ignite Social Media

This one was a difficult list to put together as there are so many great DIY influencers, but peruse below and hopefully you’ll find some inspiration for your next project. If you’re looking for ideas on how to activate an influencer for your brand, feel free to reach out to us.

Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. Instagram influencer marketing.

How to Spot a Bad Influencer

Waxing UnLyrical

Influencer marketing has really blown up over the last few years, but it’s far from a new concept. What’s different about contemporary marketing, though, is that influencers are not major sports stars or movie stars. That is, as long as you choose the right influencer to work with.

Does Working with Micro-Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. What Is a Micro-Influencer? How to Find Micro-Influencers.

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An A to Z List by Country of Woman Influencers to Follow

Ignite Social Media

Starting at A and heading down to Z we’ve highlighted an assortment of knowledgeable women influencers to learn from. A fashion influencer with content on her blog and Instagram that is filled with beautiful images. No list of mine would be complete without a pet influencer.

Using Social Media Activism in the 2018 Election to Get a Win for your Party

Devumi

Politicians, and their supporters, are increasingly using social media activism to get wider public support. Understanding how social media activism works Social media activism is the act […].

The 4 Ways to Find Online Influencers

Convince & Convert

Recently, I participated in a Webinar with my friends at TapInfluence , a terrific marketplace where brands can find and connect with online influencers. The 8 Things Influencers Can Do For Your Brand There are eight activities and behaviors that can be tackled by an online influencer.

7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? An influencer program and a content bazaar are two different things.

Mind the Most Important Influencer: You

Waxing UnLyrical

As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. These are the moments to actively practice being kinder and more loving to yourself.

Will YouTube Be Able to Keep Influencers Engaged?

Ignite Social Media

However, with the launch of new tools on Facebook and Instagram aimed to help influencers grow their audiences and get more business, many are wondering if YouTube will be able to keep influencers engaged. The post Will YouTube Be Able to Keep Influencers Engaged?

5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence. Influencers Understand the Audience You Want to Target. “So Influencers Have Sizeable, Relevant Audiences.

3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

Well, hopefully today we can shed some light on a few tips to help brands stay active in the off season. Consider using influencers or UGC (User Generated Content) to show off your product or service all year round.

What You Need To Know About FTC Influencer Disclosures

Ignite Social Media

It may seem like old news to a lot of but, there are still a decent amount of people out there that don’t seem to know there are FTC Influencer Guidelines. One of the most important guidelines is surrounding disclosing a relationship between an influencer and a brand.

How to Create an Influencer Media Kit (+ Free Template!)

Later

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! What is an Influencer Media Kit & Why Do You Need One? How to Create an Influencer Media Kit.

Insights activation: why social data is key in the pre-campaign phase [with a practical example]

Audiense

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? Blog Consumer Insights Influencer Marketing

5 Best Influencer Marketing Platforms to Grow your Brand Awareness

Social Media Marketing

By working with a person who has developed a strong reputation and has a blast of followers on social media, influencer marketing is a viable method to get the word out about a brand and help private companies focus on a particular audience. What is an influencer marketing?

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Leading the push in this brave new world of quantifiable, and thus accountable, social media has been the renewed emphasis on influencer marketing. In a lot of ways, influencer marketing has just become a numbers game, the equivalent of link-baiting or SEO.