Trending Sources

Social Media Insurance: Do These Things Now Before Your Account is Hacked


Active Sessions. This tells you where your account has been signed in from and where it is currently active. About the Author: Ann is the social media junkie and blogger for , the free insurance resource. Social Media social media social media hacked social media insuranceEveryone fears being hacked online. Setting Up A Secure Profile. Conclusion.

Do You Have the Right Insurance for Your Social Media Activities?


The webinar offered good information but the insurance section was a little weak… so here are my thoughts. Back in June 2010 I wrote a post, Social Media, Liability and Insurance , offering a “quick and dirty” explanation of the social media insurance coverages needed by associations. However many associations don’t have media liability insurance. Media Exposures.

Success Stories From Twitter’s Front Lines

SocialTimes Twitter

Knowing that the digital conversation around the Olympics would be concentrated on Twitter, the brand activated several tactics to achieve relevant visibility. A large insurance company wanted to drive new qualified form leads, and it included Twitter in its media mix. Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. A QSR increased awareness of new items on its breakfast menu.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. What do buyers really want from social media marketers? e-Strategy Trends ).

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Social Media Strategy: State Farm Insurance | pamorama


pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Strategy: State Farm Insurance by Pam Dyer on October 5, 2010 Share In this video, Social Media Examiner’s Michael Stelzner interviews Kelly Thul , Director of Communication Services at State Farm Insurance. Social Media Strategy: State Farm Insurance ( [.]

Easy Ideas to Turn Twitter Trending Topics into Gold

agora pulse

In the example below, the insurance company couples the trending topic #HolidayCrafts with one of its posts discussing inexpensive holiday projects. Be active and spot trending topics to accelerate your sales. Agorapulse is helpful for monitoring this type of activity. But most businesses don’t have the resources like Oreo to tweet a timely message during a Super Bowl gaffe.

7 Tips for Managing Your Money More Effectively


What percentage of your budget is going towards your car insurance? One example is to find out if you would save money by bundling your home insurance and car insurance with the same provider. Only 20% to 35%] [link] managers of active funds beat their benchmark for their category. Turns out that [one in every three Americans] [link] lack a future financial plan. link].

Personalizing With Purpose

Buzz Marketing for Technology

This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. Posted in CRM eCommerce Personalization. billion.

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Finding a social media professional to help you with your online activities can sometimes be a tough process. Most social media professionals will be willing to share links to their profiles and it would be a good idea to look them over for professional activity. Your social networking approach should be tailored to your business goals and your activities should be measurable.

The Psychology Behind Making Money on Social Media

Convince & Convert

I wanted to write about something that would resonate with every business owner active on social media: the topic of making money through the use of social. It was Flo, the Progressive Insurance woman doing her bit on TV. The Progressive Insurance organization page on Facebook has 343 thousand likes. Flo knows insurance. You use psychology every day, too. Being Human.

How I Learned to Love Networking

Spin Sucks

But now, when I walk into a function that’s billed as a networking or mingling activity , I go on the assumption that people will be friendly. But at least it’s no longer true that the only thing it’s in my power to do is sit back and wait until someone notices me—and that feels almost as good as health insurance and a matching 401k. By Cynthia Gelper I’ve had to look for work a lot.

Public Relations: Art or Science?

Waxing UnLyrical

We carefully analyze, using sophisticated research techniques, the environment in which our activities must take place. I have to start with the caveat that this title is not original. I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. Edward L. And I tend to agree…to a point.

Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent. Health Insurance: Health insurance coverage status. Auto Insurance: Annual mileage. You should then see a list of your active forms. I was excited when Facebook announced lead ads in June.

Realignment #4: The New Engagement – from Participation to Connection


Associations should take every opportunity to convert passive participants into active members, to develop active members into highly engaged members who see the association as the go-to resource, and to transform engaged members into champions and strategic partners who are instrumental to growth and innovation. From Recruitment to Development and Retention.

What Makes BMW the Most Engaging Car Brand on Instagram?

Simply Measured

Instagram has over 500 million monthly active users and gets over 3.5 When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center , BMW wins hands down. Source: Auto Insurance Center. billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. Source: Simply Measured. next100. next100.

Outsourcing Social Media Management


The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e. No need for the long interview process, the employee training, the insurance and many more items that come along with employment. whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Thank You, Tom.

Should We Expect Health Care Professionals To Post And Tweet?

SocMed Sean

kristy3m (@kristy3m) August 24, 2013 While I’m sure Practice Managers wouldn’t be thrilled at adding yet another duty to their long list of daily activities, it might actually be one of the best solutions to the challenge. There’s no doubt about the fact that patients are becoming more vocal in the social media space. What do all these conversations have in common? Cheers!

“I Don’t Know What an API Is, and at This Point I’m Too Afraid to Ask”

Simply Measured

So, that’s my insurance policy. Leveraging the Simply Measured API, and the API of social media networks you interact with regularly, means leveraging all the information available to you to make better decisions, and level up your marketing activities. Working in an industry that is even remotely technical means acronyms. A lot of them. Hear it once on a podcast? Twice from a peer?

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20 Top Twitter Monitoring and Analytics Tools


It also creates custom graphs that display the activity for any given word on Twitter. Twitalyzer : Twitalyzer is a free tool to evaluate the activity of any Twitter user and report on dozens of useful measures of success in social media. But to get a quick idea of a user´s activity on Twitter (before I decide to follow him/her for example), I use [link]. Wide reach.

Seven Ways to Change the Perception of PR

Spin Sucks

The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. 7. Be transparent in your online activities. Today’s guest post is written by Glenn Ferrell. You get the picture. 1. Tell the truth.

Why Conservative Doesn’t Mean Boring in Financial Content Marketing

Convince & Convert

No one ever wishes they spent more time banking or dealing with insurance. I don’t know of a large market for untrustworthy banks, insurance providers, credit unions, etc. Yet, it created a Big Marketing Activity Coloring Book (you read that right) for corporate marketers, and it was one of the most downloaded pieces of content the company created. Aren’t they at odds?”

Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

And now marketers can target these social ads based on a user’s browsing and search activity. Imagine, this time, that you’re Allstate, and a user searches for car insurance quotes. If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. Users, in turn, can like, share and comment on them.

How to Find Your Social Voice and Help Others Do the Same

Convince & Convert

Michele Wingate, American Family Insurance @michelewingate. Michele Wingate , Social Media Manager for American Family Insurance , joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. Please Support Our Sponsors.

Complete Guide to Social Media for Banks & Financial Institutions

Sprout Social

The Federal Deposit Insurance Corporation. But even when you’re not actively collecting it, financial brands still need to be aware of how they’re interacting with user data. Both the Federal Deposit Insurance Corporation (FDIC) and the National Credit Union Administration (NCUA) have require you to add a specific disclaimer to your social media profile and advertisements.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. The page should appear active but it should also appear like you’re not neglecting your community. Give them a reason to be actively engaged. After all, Facebook could eat the web.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Knowsy shortens the buyer alignment process by engaging buyers in a meaningful, collaborative and fun activity that results in people feeling good about the alignments that they’ve created and the paths they agreed to take. So if you’re a bank or insurance company and you have an old mainframe system you want to update, Serena makes software that makes the upgrading process easier.

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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

The discussion never dies down though it will spike during viral activity. Anyone watching keyword search activity to their site will already have noted that the ratio of "[not provided]" keywords has been steadily rising for years. "Google’s Try adding a hashtag or two that you know people use and monitor and see how it resonates. Not community driven content. Embed List.

How Women Use Social Media [Infographic] | pamorama


With the magnitude of sites, sources, blogs, active Twitter participants and influencers, a person could easily be on these social network sites 24/7. pamorama marketing, life, social media Home About Bookshelf Links Contact How Women Use Social Media [Infographic] by Pam Dyer on July 12, 2010 Share Social media sites are having a powerful effect on our lives. Corey J. Don’t you agree?

Enterprise Social Media and Personal Branding

Webbiquity SMM

Second, “social&# media is by definition a person-to-person (or person to many persons) activity. Insurance is typically provided by large companies, but sold by individual agents. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Not at all. That brand image matters little in social media.

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Association Social Media: ASAE


ASAE is active on a variety of social media platforms both public and private. While these accounts are not actively posting to the public, the social media manager and marketing managers for the individual conferences are working behind the scenes to create a content strategy for the next conference cycle. Please describe those activities. Who do you report to? Thanks Lauren!

How to Manage 19 Social Media Channels

Convince & Convert

A Healthier Michigan shares tips, encourages families to stay active, and generally promotes a healthy lifestyle, while Michigan Blues Perspectives keeps readers up to date on healthcare reform and news. Content that educates members about how to make decisions about their healthcare, health insurance, or other related issues ends up on Michigan Blues Perspectives.

35 Great Social Media Infographics


information such as accommodation, festivals, transport, maps, activiti… 2 Tweets 35 Great Social Media Infographics | pamorama Here's a set of terrific infographics that illustrate data about social media. link] Week 7 – Activity 1 — Travis's blog [.] As you probably know, infographics are visual representations of information, data, or knowledge. Anyone?

How Social Media Can Improve Your Business SEO

Engaging Brand

The more active you are on social media, the better. The more people interact with your business''s social pages and share your content and engage with you, the more significant Google will find your activity. Google ranks activity such as likes, shares, and comments as significant to SEO. You want active and engaged followers. Engage with them and get active yourself.

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Social Business: Where It's Been & Where It's Going

Insurance companies supported online quotes. In short, digital became business and the flurry of activity in the form of mergers, acquisitions and the growth of system integrators reflected this. As a result of all of this activity—huge amounts of data or "social data" is currently flooding the current global digital ecosystem. Logic+Emotion. About Me.

13 Advanced Link Building Strategies You (Probably) Haven’t Used

Viper Chill

Jon Cooper has one of the best link building minds on the planet, and here’s what he tweeted just a few days ago: While you can shout “Just write quality content” all day long, those of us who rank in Google are more often than not actively trying to do so. It’s Working for Insurance Companies. But what if it was? What does correspond to links? search operator.

5 Ways to Humanize Your Brand on Twitter

Convince & Convert

In some large corporations every Tweet is run by legal, which doesn’t always allow for real time posting or the ability to engage actively with followers in a human-esque way. Allstate Insurance shows photos and names of the people behind their Tweets, who sign tweets with initials to identify who among them sent each one. This can chip away at brand trust and brand value.

3 Tips for Creating a Great Resume


It is also good to include a section for volunteer activities and skills not listed in the education or work history sections. Mark currently blogs about online insurance quotes and ways to utilize a budget calculator. The resume introduces you to potential employers. It is the hook that grabs them in so that they choose to sit down in an interview just to learn more. Tweet This!

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Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

Laura Bennett - CEO and Co-Founder of Embrace Pet Insurance. I left the corporate world to get out of insurance and to get my MBA, but my odd combination of actuarial skills and entrepreneurial leaning led me to the underserved and underpenetrated world of pet insurance. I talk a lot about things I care about and my business and pet insurance happens to be a big part of that.

17 Content Creation Secrets to Wow Your Readers

Convince & Convert

For example, say your niche is in travel insurance. Finding proven topics within travel insurance is difficult. Use active voice more often. When your sentence is in the active voice, it is in the form of [noun] [verb] [noun]. You can improve your writing tremendously by making your sentences active. ” Today, I will make things easy for you. David Ogilvy.

Should Disaster Planning Be Part Of Your Internet Marketing?

Small Business Mavericks

There was recently an interesting post on Practical Ecommerce about disaster planning for small business and it wasn’t about insurance. Richard Stubbings is an experienced IT guy who now is a business owner and his observations about being prepared to continue online activity in different scenarios made good sense. How would your internet activity be affected by loss of power or internet service? What would a major local disaster do to your ability to continue to serve non-local customers? Will you be able to operate from another location?