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The Top 15 Hashtag Analytics Tools in 2021

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.


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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag


Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. Until recently, social media activism has been somewhat optional for brands. What is social media activism?

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Here are some ways you can utilize social listening to get the most out of your influencer campaigns. Strategically Identify Influencer Partners. Isolate Key Influencer Conversations.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.

The Top 25 Social Media Analytics Tools [Updated for 2021]

Did you miss our previous article on the best Sentiment Analysis Tools? The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times. One of the best ways to drive engagement is by using influencers.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Why Influencer Marketing. This sentiment extends to the influencers that consumers follow and engage with on social media.

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Depending on how long your account has been active, Twitter can give you potentially years of data—allowing you to see which time periods were most effective for your account. This follower may also serve as a potential influencer or collaboration opportunity. Was it a hashtag?

How to Use TikTok to Reach Audiences in China


Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences. And that trust carries over to influencers. One such platform where influencers thrive in large numbers is Tiktok.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. This is great for Twitter event management when you want to keep an eye on your most active and influential participants.

Top 8 Talkwalker Alternatives

Keyhole’s hashtag analytics and social media monitoring tools allow you to keep a finger on the pulse of your brand and your industry as a whole. With Keyhole, you can measure the impact of your social media campaigns, hashtags, and influencers.

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4 Steps to Boost Your Social Media Engagement

Convince & Convert

When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. Another powerful tool is Talkwalker , which corrals all online activity surrounding your brand in a single, searchable place. You can even sort results by engagement statistics or tweak your search terms to monitor your competitors’ activities.

45 of the Best Social Media Analytics Tools

agora pulse

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags.

Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks


My background has spanned email marketing automation, CRM management, leading customer experience, digital ad planning/account management, as well as other social and digital marketing activations. . I think if you know what your baselines are, you can tell what the sentiment is.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

About 6,000 tweets are posted every second, not to mention all the activity on every other social platform and website. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Your campaign hashtags. Industry-specific terminology and hashtags.

4 Strategies for Improving Social Engagement

Convince & Convert

When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. Another powerful tool is Talkwalker , which corrals all online activity surrounding your brand in a single, searchable place. You can even sort results by engagement statistics or tweak your search terms to monitor your competitors’ activities.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Influencers may also check your engagement before deciding to partner with your brand. You can see both days and times when your audience is active.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Twitter has 330 million monthly active users and 134 million daily active users. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Opt for micro-influencers.

What is brand monitoring and why is it important?

Sprout Social

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Monitoring tools like Sprout Social let you access a detailed sentiment analysis.

Why Investors Need to Use Social Media

Convince & Convert

However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices.

The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)


Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords.

How tracking social media shares can strengthen your campaigns

Sprout Social

These elements include: Captions (short and off-the-cuff versus longer-form with hashtags or keywords). You might likewise notice that longer-form captions containing hashtags do well, too. Below’s an example of what social activity reporting looks like in Sprout Social.

Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

And what’s the sentiment around those conversations? Share of voice data shows you the number of conversations around your brand and the sentiment behind those conversations. You also get a breakdown of the data based on engagements, impressions, unique authors and sentiment.

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How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

Number (and sentiment) of your customer support emails. And where do they seem to be most active)? Which influencers do they interact with? You can also f ind influencers tweeting on a specific topic (and identify whether those influencers are approachable).

7 ways to use data to create better social media content

Sprout Social

What accompanying creative assets did you use and how might they have influenced your audience’s actions? Always look at engagement and sentiment. But going a layer deeper, sentiment, feelings and emotions are what drive a person’s reaction to your content.

Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home.

The Top 16 Facebook Analytics Tools for Marketers

It’s difficult to avoid this decision – essentially every brand and business has target markets active on social media’s most popular network. For example, it quantifies sentiment and the influence of individual users.

The 7 Ways Brands Use Social Listening

Convince & Convert

Industry/brand influencers: 60%. Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Finding emerging hashtags that (1) align with your brand voice and message and (2) are already being used by people talking about you is an effective way to stay relevant and shareable. Industry and Brand Influencers. How do you determine what makes a good influencer?

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How to Improve Your Net Promoter Score (NPS) With User-Generated Content


The stats also back it up; 41% of consumers only need to see between 1 and 4 UGC reviews in order to be influenced to purchase, and 84% of consumers say they trust peer recommendations above all other sources of advertising.

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6 best social media monitoring tools 


billion active social media users and that the average person has 7.6 Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. In addition to that, you also get insights on your brand’s keyword mentions on top social networks to help you determine the influence of each user.

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Top 10 Social Listening Tools


In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)


A social media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured. For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” The platform is popular not only with consumers, celebrities, and business professionals, but also critically with journalists and influencers. Analyzes your tweets and your followers’ tweets to show you the best times to be active on Twitter. It’s not nonsense hashtags.

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The complete guide to Instagram listening

Sprout Social

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Monitor the activity of your competitors. Identify potential customers, partnerships and influencers. Influence marketing and product decisions. Monitor your customer sentiment.

How to use social listening to improve your marketing messaging

Sprout Social

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy.

The Free Social Media Reporting Template for Marketers

You should continue this for every platform you’re actively posting on, including: Youtube LinkedIn Pinterest Snapchat TikTok. Evaluate Your Influencers. If you’re working with influencers , you should also give an overview of the overall program success.

What brands are missing by sleeping on TikTok

Sprout Social

The teen is achieving what celebrities and top tier influencers take years and entire teams to do. But with 500 million active users worldwide , and rapidly growing, TikTok holds the keys to success for influencers and brands alike. Try less,” is the sentiment.

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How Networks Leverage Social Media to Attract New TV Show Viewers

The influence doesn’t just stop there as 40% of fans convince others to watch television shows. In terms of active audience engagement, the networks can use social data to create highly personalized content for fans. Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize.