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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

followers/fans/circles, how complete is their profile, level of activity). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Find relevant groups on Facebook and LinkedIn. Note how many groups you find, how large the groups are, and how active they appear to be.

Vocus 184
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LinkedIn Groups: How to Create, Join, or Manage Them

Hootsuite

If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. What are LinkedIn groups? Then, toggle Display group on profile to off.

Groups 144
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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

Actively pursue users, followers and engage in conversations, even if it doesn’t directly relate to your product or service. In addition, WordPress’ sister offerings, BBpress and Buddypress offer message board and social network features as well that all integrate well with each other. month option that is ad free.

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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

The Weight Watchers site features a Community section with message boards for support, etc. Brides set up bridal challenges, mommy groups set up challenges for each other, and the opportunities are endless. The ActiveLink helps members measure their daily activity and motivates them to get even more active.

Brands 129
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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

Michael Dell spoke about the issue of proximity in an article in Forbes back in 2006: The first step was to add blogs and message boards in the hope that irate customers will talk to the company rather than gripe to the whole Internet. You need to learn to make your social networking activity visible on your own website.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. I just think that the *active* cruise community is definitely a bit disappointed. But I don’t think Royal Caribbean screwed up.

Brands 133
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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

According to new research released today by Cramer-Krasselt ( disclaimer: I work there ), more than 75% of lower-middle income moms are more likely to identify themselves as part of a new group called the “Hard-Working-Class. These are people, specifically working moms, who don’t identify with the any of existing consumer segments.

Class 75