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The complete guide to using LinkedIn Groups

Sprout Social

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Table of contents: What are LinkedIn Groups?

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How to Create an App Activity Custom Audience for Facebook Ads Targeting

Jon Loomer

App Activity Custom Audiences allow you to reach and re-engage those who engaged with your game or app. Select “App Activity” so that you can create an audience of people who launched your app or game or took a specific action while using it. Most active users (based on number of times the app was opened).

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What’s New with Facebook Groups

Ignite Social Media

Facebook Groups bring together people with shared likes and interests, allowing them to engage in a smaller, more private space. This isn’t a new feature – it’s actually been around for a while – but new updates announced during the F8 conference look to put Facebook Groups front-and-center on the social platform. Reach out to us!

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How to Unlock New Opportunities with Facebook Groups Using the Branded Content Tool

Ignite Social Media

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Image Source: Social Media Today.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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Carlsberg Group

Mindjumpers

Challenge: Despite being one of the leading breweries in the world, the Carlsberg Group had a globally fragmented social media presence. Since 2011, we have continuously organized, aligned and optimized social media efforts of the group while still allowing for global/local brand activation. Engaging fans locally.

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Facebook And Twitter Groups Found Still Offering Fake Amazon Reviews

Forbes Social Media

has uncovered 18 Facebook groups with a total of more than 200,000 members, some dating as far back as 2011 and 2014 - despite Facebook's repeated pledges to the UK's Competition and Markets Authority (CMA) that it would crack down on this type of activity on its platform.

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