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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 100
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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

If you’re going to add NFTs to your marketing mix, do it in a way that aligns with your current activity. For ease of access, it created a vanity URL — Budweiser.com/nft — for customers to purchase tokens with Ethereum, Bitcoin, or credit cards. Original Penguin: Leverage Influencer Marketing. Coca-Cola got this right.

Examples 177
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Influencer Marketing ROI: Calculate ROI And Maximize Your Social Impact

Keyhole.co

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

For example, maybe you need to know the right image sizes for a certain platform. The company is active on Twitter, Facebook, TikTok, and Instagram. Examples of useful brainstorming prompts include: What type of content would engage my target audience? Or, maybe you want to know what kind of visuals each platform likes best.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

” Take my LinkedIn profile example below , you’ll see my avatar plus Eddie Van Halen cover photo — this is by design, as it reflects the impression I want to share with my network. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market.

LinkedIn 113
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. People feel much more connected to a brand that actively engages their community. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. It gives you legitimacy.

Instagram 117