HOW TO: Activate Your Brand's Super Influencers

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Here are three tips to help you activate your top influencers.

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

Disney Pixar not only uses Snapchat to promote its upcoming movies, like Finding Dory 2, but also engages its followers with entertaining “games” that work naturally within the platform (i.e. tapping on your phone screen—see the example above).

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Trending Sources

5 Brands to Learn from on Snapchat

Ignite Social Media

They actively send out Snapchat messages that require responses for exclusive coupons, contests, giveaways, and promotional codes. NARS Cosmetics found a great use for Snapchat by using it to tease a new product launch , its upcoming Guy Bourdin color cosmetic collection.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year. In May, we announced upcoming changes to simplify tweets–including what counts toward your 140 characters.

Non-Techie Guide to Social Media

Bare Feet Studios

ROI Examples for Nonprofits. KnowHow Cafe – join our free email list to receive an intro eBook and be notified of upcoming classes! Activism HowTo Social Media Speaking engage listen nonprofits presentation share social media.

How to Use Social Media for a Product Launch

Simply Measured

billion people around the world are actively using social media, according to Statista. It’s not just because of the large number of active users that businesses are embracing social media to market their brand and products. 2016 Social + Digital Marketing Predictions Download.

Can You Really Use Twitter for Sales?

agora pulse

People are actively engaging with businesses online. Promoted tweets can help draw attention to your upcoming sales event or product launch. Below is an example of a promoted tweet from T-Mobile.

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Buffer Social

For example, if you are focusing on growing your Page, you can quickly access your growth by looking at your Page Likes and Reach. For example, you might notice that curated link posts outperformed other types of posts. For example, there was a spike in our reach on February 22.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

How many active followers do they have? Here are some examples of how influencer marketing was leveraged by some leading brands: 1. Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it.

7 Facebook Marketing Case Studies


As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Drive awareness of Corcoran’s social hub and provide information about the brokerage’s activities.

Social Media, Journalism and “The News Will Find Me”


” In the presentation, she discusses how social networks are the new trusted authority for news; how several papers including The Washington Post and The Guardian are experimenting with Facebook’s “social reader apps”; examples of other apps for news sources.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. In the PRWeek 2014 Agency Business Report example, one has to also wonder about the senior leaders the PR agencies themselves are pitching as “PR leaders” to be represented in industry publications.

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The Complete Beginner’s Guide to Quora Ads

agora pulse

For example, when someone asked “What is it like to meet somebody you actually fought against in a war?”, For example, this view shows his our conversions over time. For example, we look at month-to-month performance. This shows you whether your pixel is active.

The 5 Best Tools for Twitter Chats

Razor Social

For example, the most popular discussion for bloggers is blog chat and the hashtag for that is #blogchat. It helps you slow down the stream by limiting very active conversations to 5 tweets at a time. The tool also displays a list of latest and upcoming chats.

11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

Use it to promote your products, share what’s happening within your business and talk about upcoming events. I recently changed mine to promote an upcoming Facebook webinar. Provide success stories and examples of how you’ve helped others.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level: 1. For example, real estate agents, mortgage brokers and construction companies.

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5 Ways You Can Use Social Listening Data for Better Marketing

Simply Measured

For example, in the word cloud above, we can see that when it comes to yogurt as a category, the most- discussed topics are: Greek Yogurt and Frozen Yogurt.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Here’s a great example: Recently, NASA posted about the annual Perseid meteor shower on their Instagram account and used Stories to share more about the meteor shower and the research on it, talking to the scientists involved in the research and showing the equipment used for the research.

Everything Marketers Need to Know About F8 Conference 2017 to Stay Ahead on Facebook

Buffer Social

Ninety-three percent of marketers we surveyed are actively using Facebook for their business. Imagine how it may feel like to know about Facebook’s upcoming developments and begin to plan how you can utilize them — perhaps even before many other marketers.

The Ultimate Guide to Twitter Chats

Sprout Social

One of the biggest challenges for businesses on Twitter is building an active following. For example each #SproutChat has six questions, with about 10 minutes in between each one. The more active users you can get, the more beneficial it is for the host and the participants.

10 Facebook Hacks to Make Your Small Business Look Colossal


billion active users it’s wise to have a good brand establishment over there. Instead, use it to showcase your upcoming event, a product launch and simply offer your lead magnet. Buffer for example, saw huge response when they used links instead of images.

How to Manage Multiple Facebook Pages Without Going Nuts

agora pulse

For example; “Social Media Tip” , “Thought Of The Day” and “Thank You”. These may be “ weekly reports ”, “ upcoming posts” or “budget spend”. Use a Dashboard to Monitor all Your Facebook Activity.

6 Habits of Highly Successful Social Media Marketers

Rebekah Radice

Daily activities separate successful social media marketers from their peers. But what are those activities – and better yet – how can you emulate them? For example, choose a “giving day” of the week. 5: Keep Money-Making Activities in Sight.

Three Words for 2013

Justin Levy

For the past several years, thanks to Chris Brogan , myself and dozens of others choose three words that serve as these guiding pillars for the upcoming year. Welcome to 2013 and Happy New Year!

How to Immediately Gain Traction on Twitter (and Grow Your Business)

Rebekah Radice

Plus, don’t miss my upcoming webinar (invite at the end of this post) where I offer proven tips to grow a solid Twitter following. If you belong to industry specific groups, pay attention to who is actively participating. Here’s one example of how I use this strategy.

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

I also have the Google Calendar gadget on my Gmail sidebar, so I have an easy way to access my upcoming meetings, appointments, and phone calls. With Remember the Milk, I’m able to be on top of every single upcoming task wherever I go.

Facebook’s New Comment System: All You Wanted to Know

The Marketing Blog

Were you gearing up for the upcoming Facebook page updates for 10th March? For example, you need to enter the URL of the website where the comments system will be integrated. Here is one example that we tested in the case of Techcrunch.

Facebook’s New Comment System: All You Wanted to Know

The Marketing Blog

Were you gearing up for the upcoming Facebook page updates for 10th March? For example, you need to enter the URL of the website where the comments system will be integrated. Here is one example that we tested in the case of Techcrunch.

The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this. Facebook, for example, didn’t invent the vertical scrolling feed. billion monthly active users and the biggest driver in revenue and user growth is on mobile.

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective.

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How to Create Social Media Awareness for Your Brand


Instead of trying to broadcast an advertising message that somehow connected with the individual, brands are connecting with their target customer base by having an active presence on the platforms their customers are active on—particularly, on social media. For example, Instagram’s community of 500 million users is made up largely of young adults. This is when you can take the opportunity to talk about an upcoming sale.

47 Social Media Ideas, Formulas And Shortcuts for Instant Improvement

Rebekah Radice

As recent statistics show, social networking is now the top online activity in the U.S. It’s the fact that 46% of users say they’re actively looking to make a purchase. Use your cover to tell your story, share your latest product/service or to promote an upcoming event.

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Snap it? Tweet it? Scope it? How to Decide Where and When You Should Post to Social Media

Katie Lance

For example, if you are active on Facebook – have you ever noticed how some people post all their Tweets to Facebook? So for example if I meet someone on Periscope I’ll then connect and engage with them on Twitter. Ever feel this way? You see a beautiful sunset.

A Sharper Focus: Modern Marketing Tips For Niche Businesses

The Realtime Report

The size of your business, type of product/service offered, and the typical behaviors of your consumer base are just a few examples of the factors that come into play when you’re crafting a marketing strategy. A Sharper Focus: Modern Marketing Tips For Niche Businesses By Mia Walton.

How to Build a Strong Social Media Presence

Rebekah Radice

For example, if you specialize in short sales in Lexington, KY, your keywords would be “Short Sale Specialist Lexington Kentucky.”. Click the link in my bio to learn more about the upcoming 9 week program for social media managers. You have taken the time to invest in social media.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Again, you can “advertise&# upcoming webinars in your sidebar. Exhibiting at an upcoming trade show?

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Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

Provide success stories and examples of how you’ve helped others. Marie Forleo actively uses video to engage her audience. Look to Peg Fitzpatrick’s Facebook cover as an excellent example. Talk about an upcoming event you are promoting or a local charity that you support.

6 Social Media Trends That Will Transform Your Business

Rebekah Radice

million daily active viewers. Use practical examples to build the case for social customer service. If you need to convince senior management about the importance of a strong social customer program, share real examples of positive customer resolutions in social channels.

Association Social Media: National Association for Women Business Owners Phoenix Chapter (NAWBOPHX)


For example, messaging related to corporate sponsors, professional development and available positions perform better on LinkedIn, whereas pictures from events perform better on Facebook. Please describe those activities.

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Some for this blog, some for my poor, sadly neglected foodie blog What We Chow and now, as my alter-ego pursues collaborative writing on an upcoming project, I seek another book opportunity. While Kawasaki didn’t use these methods himself, he provides some examples of those who did.