10 Standout Social Media Marketing Examples From 2016
DECEMBER 28, 2016
In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. The 2016 blind pre-order campaign is an example of how Taco Bell sets itself apart.
Facebook Extends Dynamic Ads Targeting to Users’ Web Activity
JANUARY 11, 2017
Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. For example, to sell 1,000 products, you have to create almost 1,000 different ads to reach those products to different people.
105 Types of Content to Fill Up Your Editorial Calendar
Convince & Convert
SEPTEMBER 15, 2015
That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. I also like to mix up our content types to keep our editorial calendar fresh for our audience.
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Use the Active Voice.
The 3 Types of Social Media Metrics That Matter to You
DECEMBER 1, 2016
Whether you’re an experienced social media marketer or just starting out, here is a framework to organize the metrics (which can also be applied to any digital channel from email to search), and examples of the metrics that would fall into each layer.
Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
JULY 23, 2013
You can often find the most authoritative (in the eyes of the search engines) directories specific to your type of business simply by searching for them. Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+.
7 Effective Call-to-Action Examples and Why They Work
JULY 4, 2013
Wikipedia defines a call-to-action this way: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. More Call-to-Action Examples and Resources.
HOW TO: Activate Your Brand's Super Influencers
NOVEMBER 12, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Here are three tips to help you activate your top influencers.
How to Actively Use Facebook Post Insights to Improve Your Community Management
APRIL 26, 2012
In Facebook Insights you can export an Excel post level data sheet with 7 tabs and almost 50 types of data on all the posts you have published in a given period. These are some examples of how to think when analysing the data. What type of content is it? Tweet.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
What You Can Learn from Dolce & Gabbana’s 5 Instagram Comment Types
FEBRUARY 1, 2017
We can see above that Chanel has the largest number of followers in this dataset, but, as our earlier study on the fashion industry indicates, a high number of followers does not guarantee high engagement or a highly active community.
One Activity You Should Do On Your Blog Every Day
OCTOBER 29, 2013
I want to suggest a simple activity that I think can be almost as important as creating new content for your blog. I usually am looking for a ‘tutorial’ rather than a ‘news’ or ‘review’ type post – because I find these posts don’t date as fast.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
billion monthly active users as of Sept. The third quarter marked a record quarter for adding daily active users year-over-year, as Facebook averaged 1.18 More than 80 percent of pages are active via mobile. He shared the example of Tide.
The Four Primary Types of Social Media Strategy
SEPTEMBER 1, 2010
The primary purpose of their activity is interactions, building trust and developing relationships. One of the best examples of an organization that fosters participation is the nonprofit Social Media Club. Consider 350′s efforts with this type of strategy.
A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
Convince & Convert
DECEMBER 9, 2014
We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Image via CreativeMarket.com.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
billion daily active users as of June 30, up 17 percent from the second quarter of 2015. Monthly active users were up 15 percent year-over-year, reaching 1.71 There are now more than 60 million monthly active business pages on the social network.
Selfies and Beyond: What Americans Are Really Doing With Their Smartphones
The Realtime Report
FEBRUARY 28, 2014
The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). What are Americans really doing on their smartphones?
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year. For example, we’ve improved blocking on Twitter, which can be an effective way to handle unwanted interaction.
24 More of the Best Facebook Guides, Stats and Rants of 2012
JANUARY 15, 2013
It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Understanding the 6 Facebook Post Types by Practical eCommerce. ** 5 STARS. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot.
Social Media Insecurity: What to do When Online Activity Affects.
Techipedia: Tamar Weinberg
AUGUST 18, 2010
Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. A deep understanding and full support of your partner’s activities online and off will translate to a long and happy relationship. An example.
Get Your Business Moving: 9 types of Mobile Marketing
MARCH 17, 2010
It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Here are examples of other mobile devices: E-Readers: (Amazon Kindle, Barnes & Noble Nook, and Sony Reader) offer many opportunities to market to consumers on their mobile reading devices.
Working with Social Media Data: Activity
JULY 26, 2012
All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. This time, let's talk about activity. What is activity data? There's little ambiguity in clicking on a Like button, for example.
Look at That, a Google+ Audience That is Largely Female
JULY 10, 2012
For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. And even if Google+ is not a strong traffic driver or seemingly natural fit for a particular site, +1 activity has a direct and indirect impact on search engine visibility.
5 Ways that Social Media Impacts SEO
AUGUST 21, 2012
How does social media activity impact search engine optimization? For example: This extra visual information attracts user attention which leads to improved clickthrough rates and thus increased traffic from search engines.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Social media activity data is a vast source of real time customer intelligence. This type of private channel can be used in the same way as email, enabling delivery of relevant and timely content to your prospects and customers. Social activities provide indicators of buyer interest.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. Quick: Can you list the goals of each and every one of your social media efforts?
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. It’s key to clearly identify the types of people you’re trying to reach. Events are, by nature, social affairs.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. but monitoring behavior and activity often proves valuable.
Five Steps to Start Innovating
FEBRUARY 22, 2013
Here are a few examples of how to ignite your inner innovator. Take, for example, the ever-evolving field of communication. The fifteenth century Gutenberg press was based on ancient Chinese moveable type from years past and Gutenberg’s own metallurgy expertise.
Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up
The Realtime Report
AUGUST 1, 2014
For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Find true B2B decision makers who are actively involved in the buying journey.
Local TV News Teams Having Fun with Pinterest
MAY 30, 2012
In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. Many stations are not yet on it and among those that are activity and engagement is fairly low.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute). Become a better content marketer with these free resources.
When It Comes to Facebook Posts, Size Matters
DECEMBER 7, 2016
Post type: Whether it’s photos, videos or links, News Feed prioritizes the types of posts that a person interacts with most frequently. Below is an example Facebook post showing what constitutes post text: And below is a chart detailing the results of the above mentioned study.
The Complete Beginner’s Guide to Quora Ads
APRIL 5, 2017
For example, when someone asked “What is it like to meet somebody you actually fought against in a war?”, For example, this view shows his our conversions over time. For example, we look at month-to-month performance. This shows you whether your pixel is active.
Will SEO Exist in 2015?
Techipedia: Tamar Weinberg
JUNE 13, 2012
SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins.
Easy Ideas to Turn Twitter Trending Topics into Gold
JANUARY 26, 2017
In the example below, the insurance company couples the trending topic #HolidayCrafts with one of its posts discussing inexpensive holiday projects. Be active and spot trending topics to accelerate your sales. Agorapulse is helpful for monitoring this type of activity.
How to Grow Your Audience With Hashtags for Instagram
APRIL 11, 2017
Trying to stand out on an app with over 600 million active users is no easy task. Types of Hashtags. There are two major types of hashtags on Instagram: Branded hashtags. Some examples are hashtags like #instafood or #picoftheday.
How Brands in the Pharmaceutical Industry Stack Up
MARCH 2, 2017
For example, Abbvie doesn’t have a corporate Facebook page though they have a careers page on the social network. Except for Bayer, Novartis and a few others, many brands chose to not be active on Instagram.
An Interactive YouTube Campaign By Tipp-Ex | Mindjumpers
SEPTEMBER 3, 2010
It’s a fun campaign that demonstrates the benefits of the the product as it activates the audience – and believe me when I say you’ll grow a bit addicted to coming up with a new titles. It uses YouTube in a new way, which really activates the audience.
Steve Rubel interviews Scott Monty on Ford's Social Media Strategy
FEBRUARY 1, 2010
Steve Rubel ran into Scott at an event recently and shot this quick video where Scott talks about his day job, how social media is integrated into Ford’s communications activity and how he works with his executives.