Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Here a few examples: 77% of the population of the world own a mobile phone.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt.

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Trending Sources

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Image via CreativeMarket.com.

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17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

For example, you can have a look at my calendar. Ever been so busy doing something on your computer that you wanted to send a SMS message from your computer without having to pick up your phone? “SMS” lets you send SMS messages from your phone to a desired contact. (It

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

This is a good example of a power statement: “We help [your target market] to [solve this problem or benefit you in this way].”. There are two ways to get serious about customer reviews: Be active on customer review websites. What a year was 2011 for social media and marketing!

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Getting to Know the Ghost: The Complete Beginners Guide to Snapchat

Buffer Social

The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily. Snapchat explains how Lenses work on their blog : When you’re using the camera to take a selfie, just press and hold on your face to activate Lenses.

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Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media

Social Media Network Marketing

The idea is that content creators, not just the platform provider, deserve to reap the monetary benefits that come with having an active user base. ​ You can invite new members via email or SMS through the website and the app. Half of a user’s earned revenue comes from the growth and activity of their personal network. Put it on Facebook, Twitter, SMS, EMAILS, LetterHeads and so on. The more 'Active Users' under you the better. Tsu is a great Opportunity.

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The Changing Customer Service - Social Media

Social Media Network Marketing

If there is birthday greeting to be sent out then perhaps an SMS would go out. Lets take for example a Facebook Fan / Business Page. Previously it was re-active now it is pro-active? Due to Social Media the way customers are now serviced has taken a change. This change is for the good. Previously like all other things, we have experienced the good and the bad customer service and care that was implemented.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

It’s your chance to constantly remind your customers that you’re there for them , that their experience is important to you, and that you’re actively paying attention to their needs. The Starbucks mobile app is a good example of loyalty rewards that have been reinvented through gamification.

The Beginner’s Guide to Social Attribution

Simply Measured

For example, a post might drive a ton of engagement, but it isn’t driving click-throughs, and it isn’t driving sales. These examples are all around us as social marketers, and we need to put the guessing games to rest.

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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago.

Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Here are examples of other mobile devices: E-Readers: (Amazon Kindle, Barnes & Noble Nook, and Sony Reader) offer many opportunities to market to consumers on their mobile reading devices.

How to Use IFTTT to Automate Search Engine Optimization Tasks

Bill Hartzer

So an example combination that could be used on the Ifttt website is “If I’m tagged in a photo, create a status update on Facebook”, or “If someone retweets my tweet, send me an email update”. If you have ever worked with an auto scheduler for tweeting , you know how useful they are.

Why Online Banking on Mobiles Will Soar

Idaconcpts

As an example, Bloomberg Businessweek cites that fewer than 4,000 Facebook users have clicked the “like” button for Fidelity’s Page and about 9,000 have done so for Vanguard’s. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Pull together content in the form of a list and name it thusly (take this post as an example). Just take a look at “ 25 Ways to Create Shareable Content ” for an example, which was the inspiration behind the post you’re reading right now.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Pull together content in the form of a list and name it thusly (take this post as an example). Just take a look at “ 25 Ways to Create Shareable Content ” for an example, which was the inspiration behind the post you’re reading right now.

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A Brief History of the Evolution of Social Technology

Social Media Marketing

Instead, it takes place while on the go, in transit, at the moment of opting to make a buying decision and also when actively pursuing business opportunities. These devices have the power to interpret brainwave activity and help shape the social media experience accordingly.

The Three C’s of Social Content: Consumption, Curation, Creation

www.briansolis.com

The Social Genome The activity that defines the social web is as diverse as the personalities of its inhabitants. only 10% of online consumers actually upload videos for example.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

Strongmail , a traditional email marketing platform offers platform that tracks the multi-stage sharing activity of the campaign all the way to conversion, analysis on reach, sharing activity, CT’s, feedback on Facebook fan page wall posts.

Will Your Business Sell on Facebook this Holiday Season?

agora pulse

To be specific, if you have an active business page, then it’s time to sell on Facebook! Check out this beautiful example from Christmas Tree For Me and you will see that creating a stunning visual doesn’t have to be impossible. SMS marketing.

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Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

Be sure to turn off SMS alerts if you use these feeds since they will pile up.). I love gmail, it has become the center of my Internet activity. Remember the EULA says they can gather personal information for targeting ads, and I suppose later they could fill too much of the screen with ads for example. For example, the Wall Street Journal problem (as Trevor noted). Micro Persuasion.

The Changing Customer Service - Social Media

Social Media Network Marketing

If there is birthday greeting to be sent out then perhaps an SMS would go out. Lets take for example a Facebook Fan / Business Page. Previously it was re-active now it is pro-active? We have an active Social Media community at my Facebook Business Page. Due to Social Media the way customers are now serviced has taken a change. This change is for the good.

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Why Apps Fail and Other Mobile Marketing Truths

Convince & Convert

So, are you trying to push some location and time sensitive coupons, for example? We’ve seen some good examples of that with things like Shazam being used in commercials. SMS – Still Valid, Still Underrated. Where’s your head at these days with SMS and text messaging? But yet, I feel like SMS still gets kind of a bad rep because it’s not cool. Simon: I’m still a huge advocate of SMS.

Is it the Mobile time?

Social Media Network Marketing

With 300 million mobile subscribers, 47 million active users and advertising revenue of Rs 600 crore, - how mobile could be called new media. Leveraging these in the market through services such as SMS, voice, mobile Internet and applications in accordance to every subscriber’s taste makes the difference. Sending SMS alerts is the commonest mobile advertising method, where supply outstrips demand. The Internet was labelled new media 10 years ago.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Blastfeeds keyword filters can also be used to remix and republish blog feeds filtered for specific content -- for example, a fan site for a specific band could create a news feed from multiple general music sites that publishes only stories about that specific band. ZapTXT also powers email, IM, and SMS alerts for sites like TheStreet.com. The example pipe below would filter our feed and return only posts that talk about "Facebook" in the title. ReadWriteWeb. RWW Network.

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3000 Year Old Marketing Techniques

Bill Hartzer

There is evidence to suggest that at least as early as the Phoenician traders – over 3000 years ago – there was activity that we might class as marketing – Phoenician traders drew pictures on stones portraying their goods. SMS Marketing Allows Instant Communication.

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DataSift Curation Engine Aims for Relevance in Real-time

www.skepticgeek.com

Examples of these variables include: Profile information like name, location, bio, number of follows, followers, lists, etc. The example discussed is of any politicians from a Twitter list tweeting the word “scandal”.

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How To Incorporate Twitter Into Your Event

TwiTip

Also keep your audience actively engaged by tweeting trivia questions and giving an award to the first to tweet the correct answer. June 19, 2010 Derek @mediafunnel Another great way is to let fans post to your stream via a ‘guest post’ widget, or via SMS or email.

Unlocking the value of Foursquare « The Cube

Gemma Went

For me they bridge the gap between the online and offline world, something key in connecting brands with consumers and something that’s missing in current social media marketing activities.

Freemium Revenues: Social Media Business Podcast

Laurel Papworth

A third source of revenue is recruitment tools that companies can use to find people who may not even be actively looking for new jobs. The other freemium services I spoke about on the podcast are Skype : free calls on mobile and on computer – but pay for voicemail and SMS.

Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

Take for example search. We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. 10 years ago seems so 10 years ago in the world of search, social and mobile.

Web Worker Daily " Archive Busyness vs. Burst: Why Corporate Web Workers Look Unproductive "

Buzz Marketing for Technology

Burst : Use better ways to communicate when available including blogs, wikis, IM, chat rooms, SMS, and RSS. Twitter’s a good example of this. They’re not mutually exclusive in activities but rather in outlook and approach. It’s ironic to me that web design jobs, for example, are mostly paid by the hour. has been an interesting journey and a real world example of burstiness. GigaOM Network: GigaOM |. WebWorkerDaily |. NewTeeVee |. Earth2Tech |.

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Burrp Delhi

The Marketing Blog

Imagine your uncle is in town and he wants to check out the best restaurant around Pitampura for example. Log on to burrp Delhi and read the review and send the restaurant details to your uncle right on his phone using Burrp’s SMS feature. It’s about how that one thing fosters others to contribute, to agree or disagree, and how the collective wisdom and activity around it all helps people get smarter about stuff.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, 73% of Twitter users send SMS text messages multiple times per day. For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. The huge gap between awareness (87%) and active, monthly usage (7%) was shocking.

Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. Not just being talked about but be an active voice in the community.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For example, people talk about using twitter as a business tool rather than thinking about creating a searchable organizational database of collaborative conversations “Social media results cannot be measured&# If you are not measuring your social media results then there is little point in having a social media strategy. Amber [link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity.

Koka Sexton dot Com

Koka Sexton

This way you can make sure you never miss an update by the people you actively want to follow. Example: @ijustine I love that song too! Example: d krissy want to pick a Jamba Juice for me while you’re there?

The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

or open gov is – but they do need to understand that their government is actively trying to do more to communicate and collaborate with them. or open gov is – but they do need to understand that their government is actively trying to do more to communicate and collaborate with them.&#

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Why Social Media Belongs in Your Internet Marketing Campaign (Bruce Clay): The Lisa goes through three successful examples of good social media applications and illustrates why they grabbed her attention. For example, Rule #1 is “Thou Shalt Be Honest.&# 12 Examples of Viral Content and What We Can Learn from Them (Skelliewag): Skellie goes further to examine some successful linkbait pieces and why they were indeed notewrothy.

4 Simple Things I'm Sick of Seeing on Twitter

TwiTip

There are some contexts in which it makes sense to talk about the phone itself; for example if you work for the phone company or if the cat chewed through the phone cord and you have to explain why you are taking him to the vet.