10 Standout Social Media Marketing Examples From 2016

Sprout Social

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. The 2016 blind pre-order campaign is an example of how Taco Bell sets itself apart.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

I recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. We lacked a uniform way to compare activity on different social media sites. The Overview Report.

Trending Sources

5 Ways You Aren’t Using Facebook Ad Reports

Jon Loomer

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. Then you can easily access performance reports based on specific objectives.

Association TRENDS Social Media Report and Rankings 2012

SocialFish

Back when associations were first starting to adopt social media, we worked with Jeff De Cagna and some other association thought leaders to record examples of what folks were doing on the Association Social Media Wiki. There are thousands of examples now. The report is $297.

Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers

Techipedia: Tamar Weinberg

On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. Microsoft Windows is the most widely used operating system and is therefore the biggest target for criminal activity. Watch out for phishing activity.

What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016

Simply Measured

Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business. This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

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Pros and Cons of your Social Media Team Structure

Ignite Social Media

The services usually handled by the agency include: strategic consulting, community management, content production, reporting, and paid media. For the most part, it usually falls under community management, reporting, or paid media management services.

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Triple X Niche Case Study Update: Expenses Report

Viper Chill

As promised in the first update I’m going to be sharing our respective reports in the same order so you’ll first hear about Diggy’s expenses, then mine, then Mr.V a.k.a Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill.

Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

Nielsen Report: Blogs Still on the Rise. Everyday humans are churning out more content than ever, and blogging remains an important avenue for consumer expression, according to an NM Incite report published today. Digital Consumer Report State of The Media: Q3-Q4 2011. Seventy percent of them have college educations, for example, with the majority gaining a degree. Community activity stream. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy.

The First Ever ViperChill Income Report

Viper Chill

Last year I wrote my 12th monthly traffic report and said it would be the last one ever. I’ve seen too many examples of big marketers releasing the sites they’re working on and having their rankings tank or a ton of negative feedback sent their way.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Their free reports are a great starting point and definitely worth using. 22) Social Report.

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How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

Unlikes (note: this data is not in the post level reports, but in Facebook page level reports). Here are some hands-on examples of questions and answers to ask yourself when analysing: Q - Why does one of our photo posts have an extremely high number of engaged users? Tweet.

Two Social Media Toolkit Examples and Other Goodies

SocialFish

The aim is to move beyond obscure results of social media activities towards more sophisticated and more accurate assessments, leading to better informed decision-making. TD Bank Invests in Google+ To Boost Search Results - example of a great Google+ campaign.

How Team Sprout Uses Its Twitter Listening Report for Content Creation

Sprout Social

Here at Sprout, to optimize and inform our content strategy, we often use the Twitter Listening Report. This report enables us to dive deeper into social data surrounding the Brand Keywords and hashtags relevant to our industry that we’re already monitoring within the Smart Inbox.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. As of 2011, the BLS reported that only 8.7 Actively lead #PRDiversity and awareness forward.

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5 Shifts to Fix Your Social Media Metrics

Convince & Convert

These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1. This adds a ton of clarity to your social media reports.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

billion monthly active users as of Sept. Facebook reported 1.79 The third quarter marked a record quarter for adding daily active users year-over-year, as Facebook averaged 1.18 More than 80 percent of pages are active via mobile. He shared the example of Tide.

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Facebook’s Latest Blunder and the Elephant in the Living Room

SocialTimes Facebook

The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. The point is: Regardless of what Facebook reports, these interruptive ad formats simply don’t work.

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What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

www.niemanlab.org

A Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. Some well known examples are Yahoo! Examples of Specialty Aggregators are hyper?local A Harvard Law report on the risks and the best prac… Thorough.

How Ad Testing Can Combat Facebook’s Slow Ad Growth

SocialTimes Facebook

In its third-quarter-2016 earnings call , Facebook reported that 1.71 For example, if I want to run a test targeting parents, I literally write down how I define the test: “I am testing parents because I think they will provide converting leads.” billion people used its service in June. That’s nearly one-quarter of the earth’s population! Yet in spite of these impressive numbers, Facebook is expecting much lower ad revenue growth over the next two quarters. The reason?

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Image via CreativeMarket.com.

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A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

Facebook reported strong second-quarter-2016 financial results Wednesday, with revenue up 59 percent year-over year and net income soaring 186 percent compared with the second quarter of 2015. Facebook reported net income of $2.055 billion, or $0.71 Facebook reported an average of 1.13

How Social Referrals Impact Your Organic Traffic

Convince & Convert

He gave a great example about how he was a social referral to a travel bag manufacturer’s website, but instead of making the purchase himself, he emailed the link to his wife who ended up purchasing the bag for him as a gift. Here’s an example of what I mean.

Selfies and Beyond: What Americans Are Really Doing With Their Smartphones

The Realtime Report

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). What are Americans really doing on their smartphones?

The Social CEO (or Lack of)

Ignite Social Media

In the 2015 Social CEO Report , Domo and CEO.com found many other benefits to having your CEO be on social media. “The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire.

Do Social Referrals Affect Organic Traffic?

Convince & Convert

He gave a great example about how he was a social referral to a travel bag manufacturer’s website, but instead of making the purchase himself, he emailed the link to his wife who ended up purchasing the bag for him as a gift. Here’s an example of what I mean.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Twitter reported its second-quarter-2016 financial results Tuesday, and Wall Street was far from overwhelmed. Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year.

Look at That, a Google+ Audience That is Largely Female

Adam Sherk

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Here are a few more examples. The demographics of Google+ are typically described as predominantly male and young.

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Don’t create a business Facebook page without checking out this report.

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The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. Quick: Can you list the goals of each and every one of your social media efforts?

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News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). Time appears to have the most active profile.

How to Promote Your Event With Social Media Marketing

Pamorama

Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Updates: Identify key influencers and other people who will report on the day’s activities and provide them with content for their blogs.

Ultimate Guide to Social Media Competitive Analysis

Sprout Social

More importantly, you have examples and historical data. For example, if your company sold watch straps, you would Google “watch straps” or “watch bands.” In our example, Hodinkee, Crown & Buckle and Strapped For Time could all be good options.

All of the Social Media Metrics That Matter

Sprout Social

When you click on the Page you want to analyze, you will be taken to the Facebook insights report for that specific Page. Next, you will see how many times people on Facebook hide your post, report posts as spam or unlike your Page.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Social media activity data is a vast source of real time customer intelligence. For example, let’s say a prospect just shared an article from an industry influencer. Social activities provide indicators of buyer interest.

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ViperChill Monthly Report 6

Viper Chill

You are here: ViperChill » ViperChill » ViperChill Monthly Report 6 ViperChill Monthly Report 6 Written by Glen, this post has 63 Comments It has now been six months since I relaunched ViperChill. Home What the F ? Cloud Living Say "Hi!"

25 Google Analytics Admin Settings Explained

Razor Social

To get those juicy insights that can help you get better results from your marketing activities, you need to go through a set of Google Analytics admin settings and customize the reporting so you have a well-tuned stream of data and performance metrics coming in.

Social Media ROI: 5 Must-Reads

Firebelly

And with Google’s recent launch of Social Reports, tracking social media ROI just got a little easier. 101 Examples of Social Business ROI. By Peter Kim Here are 101 examples of social business return on investment, roughly 60% revenue generation and 40% cost reduction.

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