How to Own Your Blogger Outreach Process

Convince & Convert

Bloggers are active on many social channels to stay relevant and to promote themselves. This gives you a feel for how actively they engage with their audience. Because pitching is so important and so time consuming, check out this ebook with actual pitching examples.

Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

SocialTimes Facebook

Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. It automates the process of who it can show products to—it takes out a lot of the trial and error and complexity of being able to do this in a manual way. For example, to sell 1,000 products, you have to create almost 1,000 different ads to reach those products to different people.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. Here’s an example: let’s say there is breaking news relevant to your brand or company. If they are already a social media user, chances ar they are personally active in the social media scene already.

Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. A deep understanding and full support of your partner’s activities online and off will translate to a long and happy relationship. An example.

Strategic Marketing of Managing Expectations


For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. “Happiness is in expectations management.”

Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014


Consumers who participate in the on-the-go, mobile shopping experience expect the entire process to be quick, so it is essential that businesses also make their websites easily accessible and compatible with mobile shoppers as well.

How Ad Testing Can Combat Facebook’s Slow Ad Growth

SocialTimes Facebook

I want my team to learn to test through a strategic, iterative process. For example, if I want to run a test targeting parents, I literally write down how I define the test: “I am testing parents because I think they will provide converting leads.” Analyze test results: The most important part of this entire process is conducting an analysis on your test. In its third-quarter-2016 earnings call , Facebook reported that 1.71 billion people used its service in June.

What's New and Interesting in Social Media


As with any change in business processes, there are those who become champions of the newest strategies and tactics while others suffer missteps trying to adjust to new paradigms. It’s still rare to see a fine example of a response to a tough situation that shows authentic, human leadership.

A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

SocialTimes Facebook

billion monthly active users , it’s the largest social network around, making it an effective medium for gaining not only followers, but also high-quality email subscribers. A basic checklist can guide you through the process so that nothing is overlooked and you can make the most of a Facebook campaign to attract more opt-in email subscribers. Take theSkimm , for example.

Cost 59

The Joint Chiefs of Staff 2010 Social Media Strategy | Justin Levy

Justin Levy

We have seen plenty of examples of how government and politics (sometimes one of the same) are using social media.

Recruiting Lessons from Google

The Marketing Blog

19 am Recruiting Lessons from Google Jump to Comments How does Google manage to be different everytime Their recruitment advertisement in today’s Times of India Ascent is another example that ! A company’s screening process includes relevant experience, educational background and similar parameters. ‘Culture’ is a vital ingredient of his company-screening process. Home About In the Media My Dear Consultant – Think About It !

Google 109

How to Write a Great Article for the Internet

Social Media Network Marketing

Here are seven simple tips and some examples that will teach you how to write a great article for the Internet: 1) Create a catchy title Your article's title can be a make or break for readers. Plus, you will enjoy the writing process!

How To 100

Diversified Twitter Strategies for News Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. Some sites give this responsibility to a specific individual, others create a persona – @ColonelTribune is good example of this approach.

Sites 100

biznet on Podcamp: How to Do a Skype Interview

Bare Feet Studios

Shauna knows her stuff and this process illustrates a number of great examples (and a few opportunities for improvement) for conducting successful interviews using the social web, and Skype in particular.

WebClips for Your iPhone | Bare Feet Blog

Bare Feet Studios

This feature was released less than 24 hours ago; and I’m happy to brag that our tech guy, Shane Robinson, has already mastered the process and started branding our company web sites.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

In fact, setting goals is a key component of establishing a process to measure social media profitability. Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value.

ROI 261

What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

And you also need to be active; not only are you keeping people interested, but it also helps you drive results: you reach more people, get more clicks, more traffic, and so on. Users can also create drafts to be approved by editors, helping to simplify the whole process.

Tools 364

Measuring what matters in communications

Sherrilynne Starkie

We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process. So the process is this. Examples include driving traffic to the website, driving sales inquiries.

Effectively Recruiting Top Performing Employees through Social Media

SocMed Sean

Prospective Employees, both active and passive, are as well. You can use a separate recruitment page to post job openings and offer a glimpse of your work environment or on-boarding processes. Examples would be #LifeAtDisney or #sbuxjobs.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Social media activity data is a vast source of real time customer intelligence. Your potential buyers are just starting out their research process and prefer to look to a variety of information sources to self educate. Social activities provide indicators of buyer interest.

ROI 326

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

You don’t need a tool, though it can and could make it easier in identifying some ‘people’ that may not be as active and yet are still effective and impactful within the space. I look for ‘normal’ activity.

B2B 271

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Include volunteering in your communications process, mainly research and planning.

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Find true B2B decision makers who are actively involved in the buying journey.

The Importance of Real Time Data In Business

The Realtime Report

With data never previously available on the scale it is today, the art of success has shifted from being good at acquiring it, to being good at processing and extracting value from it. That’s why data processing software has now become not just useful, but essential.

Data 181

How to Promote Your Event With Social Media Marketing


Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Updates: Identify key influencers and other people who will report on the day’s activities and provide them with content for their blogs.

7 Email Marketing Conversion Mistakes to Avoid

Razor Social

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate.

The Case for Nonprofit Storytelling

Waxing UnLyrical

For example, Women’s College Hospital (WCH) in Toronto, Canada, had an identity issue. And where impressions, traffic and clicks can be components of a successful campaign, the creation of an emotionally-invested, active community is an invaluable goal. Guest Post by Mike Connell.

Three Influencer Marketing Secrets to Drive Traffic

Webbiquity SMM

Has an unusually large following for a non-famous person—and that following is active. For example, their tweets often generate 10 or more and retweets. And give as much value as you possibly can in the process. Guest post by Tim Brown.

Cambridge Analytica vs Beacon – Facebook Australia Quantium

Laurel Papworth

From Wikipedia “Beacon formed part of Facebook’s advertisement system that sent data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. Health Data for example.

Social Media Fears for Businesses and How to Overcome Them

One of the quickest ways to educate yourself is by either reading some of the billion or so blogs out there on the subject, or by getting a mentor to help fast-track the process. years of their life on social media , that leaves very little time for other activities, like doing their job.

Meme 77

How to Increase Your Brand Awareness Via Social Media

With so many active users chatting, expressing opinions, seeking information, or just passing time, social media provides countless opportunities to help you grow your business. Humans process visual scenes in less than 1/10 of a second; 90% of information processed by our brains is visual.

7 Types of Questions to Post on Instagram

agora pulse

Each of these examples is just a beginning– get creative and transform these into dozens more questions to post on Instagram! For example: Remodeling or crafting related business. Here are some examples: Who is your favorite person to use/share (product or service) with?

Types 74

First Look: The Analyst's Canvas

Net-Savvy Executive

I also like to consider the client's job and next steps in the process: "what do you need to do with it?" The Analyst's Canvas represents an idealized view of an activity, which you might label as research, analytics, or intelligence.

[Answered] Are Guest Blog Posts Even Worthwhile Or Am I Just Giving Away My Content?

SocMed Sean

Great question came to me yesterday regarding the activity of link-building through guest blogging. Thought this answer might help those out there who are wondering whether back-link building is even a worthwhile activity anymore. Historically, it has been a pretty fundamental activity with regards to search engine optimization (SEO). Unfortunately, I personally don’t think it’s a worthwhile activity any more.

How to Discover Irresistible Content Ideas Using Reddit

Buffer Social

And the platform is growing at an incredible rate: Reddit had more than 330 million monthly active users as of April 2018, which is up from 250 million in November 2017. Conversations on Reddit can get impressively active, and it’s not uncommon for conversations around hot topics to grow to hundreds of comments. The superstar content team at Buffer needs no help from me coming up with ideas, but we’ll use the theme of this blog — social media marketing — as an example.

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establishing KPIs is essential for you to understand where to put your budget and how to report on your activities. A conversion is the process of getting your client to complete an action which you track through your analytics panel.

CPC 75

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establishing KPIs is essential for you to understand where to put your budget and how to report on your activities. A conversion is the process of getting your client to complete an action which you track through your analytics panel.

CPC 75

Three Simple Strategies To Make Your Business A Money Magnet


The process can work in a plethora of advantageous ways. Once you start the process of networking, consider the value of interacting with successful businesspeople, such as Robert Rosenkranz.

What the GDPR Means to Social Media Marketers

Buffer Social

More privacy: Businesses are required to collect and process only personal data that are necessary for each specific purpose and implement measures to protect personal data. For example, visitors on can now customize their cookie preferences.

Data 95

Time For a Facebook Business Manager Checkup

Jon Loomer

If you’re running Facebook and/or Instagram ads, it’s the command center of all account connections and activities. There’s no doubt it has streamlined various processes and made it much easier to connect employees and accounts.