How to Own Your Blogger Outreach Process
Convince & Convert
FEBRUARY 24, 2015
Bloggers are active on many social channels to stay relevant and to promote themselves. This gives you a feel for how actively they engage with their audience. Because pitching is so important and so time consuming, check out this ebook with actual pitching examples.
Facebook Extends Dynamic Ads Targeting to Users’ Web Activity
JANUARY 11, 2017
Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. It automates the process of who it can show products to—it takes out a lot of the trial and error and complexity of being able to do this in a manual way. For example, to sell 1,000 products, you have to create almost 1,000 different ads to reach those products to different people.
Six Step Process to Clean Up a Company’s Online Presence
MAY 22, 2012
Maybe it will be a situation like what I just went through with a client where leadership empowered the interns to own social and they created a huge mess (classic example, right?). Whatever the situation, if you’re charged with cleaning up a company’s online and social media presence, this process will help you to restore order successfully: Conduct a comprehensive online/social media audit. You need a buddy in the company who can help with the clean-up process.
The Case for Active Users as Social Media Community Managers
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. Here’s an example: let’s say there is breaking news relevant to your brand or company. If they are already a social media user, chances ar they are personally active in the social media scene already.
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. “Happiness is in expectations management.”
How Ad Testing Can Combat Facebook’s Slow Ad Growth
DECEMBER 26, 2016
I want my team to learn to test through a strategic, iterative process. For example, if I want to run a test targeting parents, I literally write down how I define the test: “I am testing parents because I think they will provide converting leads.” Analyze test results: The most important part of this entire process is conducting an analysis on your test. In its third-quarter-2016 earnings call , Facebook reported that 1.71 billion people used its service in June.
A Comprehensive Facebook Ads Checklist to Increase Email Acquisition
JULY 27, 2016
billion monthly active users , it’s the largest social network around, making it an effective medium for gaining not only followers, but also high-quality email subscribers. A basic checklist can guide you through the process so that nothing is overlooked and you can make the most of a Facebook campaign to attract more opt-in email subscribers. Take theSkimm , for example.
Social Media Insecurity: What to do When Online Activity Affects.
Techipedia: Tamar Weinberg
AUGUST 18, 2010
Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. A deep understanding and full support of your partner’s activities online and off will translate to a long and happy relationship. An example.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Updates: Identify key influencers and other people who will report on the day’s activities and provide them with content for their blogs.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Social media activity data is a vast source of real time customer intelligence. Your potential buyers are just starting out their research process and prefer to look to a variety of information sources to self educate. Social activities provide indicators of buyer interest.
Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up
The Realtime Report
AUGUST 1, 2014
For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Find true B2B decision makers who are actively involved in the buying journey.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
In fact, setting goals is a key component of establishing a process to measure social media profitability. Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value.
Aggregate your online activity using Tumblr [Tutorial]
OCTOBER 26, 2010
Categories Popular CAN Categories: iPhone Mac Windows WebApp Games Processing openFrameworks iPad Books Browse CAN recommendations Store Social Join, Submit and Share your projects with CAN using these social networks See the latest.
Ultimate Guide to Social Media Competitive Analysis
APRIL 3, 2017
More importantly, you have examples and historical data. For example, if your company sold watch straps, you would Google “watch straps” or “watch bands.” In our example, Hodinkee, Crown & Buckle and Strapped For Time could all be good options.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Finding a social media professional to help you with your online activities can sometimes be a tough process. Most social media professionals will be willing to share links to their profiles and it would be a good idea to look them over for professional activity.
7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media
JANUARY 15, 2017
I love this quote from Thoreau because it emphasizes the process over the end result. For example: Let’s take Facebook page growth for instance. Involve them in the goal-setting process. For example: Let’s try out our Facebook page example again.
Will SEO Exist in 2015?
Techipedia: Tamar Weinberg
JUNE 13, 2012
SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins.
Easy Ideas to Turn Twitter Trending Topics into Gold
JANUARY 26, 2017
In the example below, the insurance company couples the trending topic #HolidayCrafts with one of its posts discussing inexpensive holiday projects. By monitoring the latest happenings, your brand learns more about consumer interests beyond the purchasing process.
Humanizing your organization creates amazing results. This is how.
AUGUST 21, 2013
The Humanize trellis displayed potent words and did so in terms of culture, process and behavior domains. RB: Completing the organizational Humanize Assessment was critical to the process, for it created the shared learning opportunity for all employees.
Five Subtle Lessons from Great Community Managers
JULY 24, 2015
Community managers also work closely with volunteer champions, monitor activity on a daily basis, freshen content from the organization, and coordinate responses to member feedback and requests. For example, maybe the community supports their volunteer activity.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. For example, imagine being able to catch some negative press before it reaches the masses!
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
Has an unusually large following for a non-famous person—and that following is active. For example, their tweets often generate 10 or more and retweets. And give as much value as you possibly can in the process. Guest post by Tim Brown.
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
billion people around the world are actively using social media, according to Statista. It’s not just because of the large number of active users that businesses are embracing social media to market their brand and products. 2016 Social + Digital Marketing Predictions Download.
How Purpose Will Power Future Online Communities
MAY 25, 2016
Next, think about what a community might look like if the host organization was actively refining and expressing its purpose through community interactions. The team is currently processing our early results from the pilot, and the initial data look very promising.
The Real Roadblock to Social Business Success
SEPTEMBER 9, 2014
” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor. Social media amplification is like any other business process: test, measure, improve, repeat.
How to Optimize Your Social Media Workflow
DECEMBER 27, 2016
Batch processing is a popular method of getting tasks done. Chances are that you’ve batch processed before in your daily life. You would not take one shirt, wash it, dry it, put it away and then start the process again with the next piece of clothing.
How to Operationalize the Barcelona Principles 2.0
DECEMBER 7, 2015
The questions being asked in today’s boardrooms are about how this activity has aligned to and supported the organizational objectives. Other examples include the more recent social media measurement framework with its accompanying user-guide. By Richard Bagnall.
How Brands in the Pharmaceutical Industry Stack Up
MARCH 2, 2017
For example, Abbvie doesn’t have a corporate Facebook page though they have a careers page on the social network. Except for Bayer, Novartis and a few others, many brands chose to not be active on Instagram.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. 88% of marketers believe social media marketing is important, and 75% of consumers say they use social media in the buying process.
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Kohli Ventures is another great example. This means every business investment and activity must demonstrate a long term, positive social impact for the many. Haagen-Dazs is a great example. Social media has become the primary hub for marketing among brands of every size.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. 72% of all internet users are now active on social media.
How to Select an Interactive Marketing Agency
Techipedia: Tamar Weinberg
JANUARY 31, 2012
Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. How does the agency decide what strategic and tactical activities to undertake?
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
Here a few examples: 77% of the population of the world own a mobile phone. Personal : Messages can be easily customized to the demographic that they are targeted at, such as gender, age, location, activities, or preferences. For example, by gender, age, purchase history etc.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. Search engines look for activity as well as the existence of the social media accounts and overall user engagement.
The Secret to Better Web Writing
MARCH 15, 2017
Most of the time putting up web content is just one item on a long list of tasks and activities you are expected to perform. Here’s an example of how a typical bit of copy might evolve based on these questions. We are the IDA, so we can tell them about the process and timeline.
What Do Social Media Management Tools Really Need? 23 Experts Tell Us
NOVEMBER 8, 2016
For example, by allowing you to identify influencers , as well as for tagging them as such. For example, I started using Agorapluse because I was flat out missing tweets and mentions. This is not a sponsored comment, it just happens to be my best example!). .
F8 2017 Recap: 10 Major Announcements Every Marketer Should Know
APRIL 20, 2017
Some examples are adding 3D objects to your camera view, turning a 2D photo into 3D, and adding a virtual information card to objects in your camera view (such as the wine bottle in the screenshot below). (If We’re making the camera the first augmented reality platform.
Why Social Media Is The Catalyst For Telling The Truth
JANUARY 9, 2012
Branding is simply a process to help you unlock this potential. Shillington is removing the smoke and mirrors from the strategic branding process to inspire small business owners. This is the guest post by Andrea Shillington. Social media has forever changed marketing and business.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Social media management tools can help you streamline all your day to day activity on social media. Use RivalIQ to track your web and social media activity. For example, if a subscriber visits your product page but doesn’t buy it, that would be a good time to generate an email.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
An example of zap can be – When I receive a new email (the trigger) in Gmail, send me an SMS message (the action). For example, automatically send a tweet based on a trigger, and then automatically store that tweet in a Word document.