How to Own Your Blogger Outreach Process

Convince & Convert

Bloggers are active on many social channels to stay relevant and to promote themselves. This gives you a feel for how actively they engage with their audience. Because pitching is so important and so time consuming, check out this ebook with actual pitching examples.

Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. A deep understanding and full support of your partner’s activities online and off will translate to a long and happy relationship. An example.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. Here’s an example: let’s say there is breaking news relevant to your brand or company. If they are already a social media user, chances ar they are personally active in the social media scene already.

Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014


Consumers who participate in the on-the-go, mobile shopping experience expect the entire process to be quick, so it is essential that businesses also make their websites easily accessible and compatible with mobile shoppers as well.

Diversified Twitter Strategies for News Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. Some sites give this responsibility to a specific individual, others create a persona – @ColonelTribune is good example of this approach.

Sites 103

The Joint Chiefs of Staff 2010 Social Media Strategy | Justin Levy

Justin Levy

We have seen plenty of examples of how government and politics (sometimes one of the same) are using social media.

Recruiting Lessons from Google

The Marketing Blog

19 am Recruiting Lessons from Google Jump to Comments How does Google manage to be different everytime Their recruitment advertisement in today’s Times of India Ascent is another example that ! A company’s screening process includes relevant experience, educational background and similar parameters. ‘Culture’ is a vital ingredient of his company-screening process. Home About In the Media My Dear Consultant – Think About It !

Google 109

Facebook Partner Categories Removed: What Now?

Jon Loomer

To make your ad review easier, I suggest you only look at Active , Scheduled , and In Review ad sets. Previously completed or unused ad sets should not have any issue , unless you plan to activate them again in the future (in which case, you should review those setups as well!).

How to Write a Great Article for the Internet

Social Media Network Marketing

Here are seven simple tips and some examples that will teach you how to write a great article for the Internet: 1) Create a catchy title Your article's title can be a make or break for readers. Plus, you will enjoy the writing process!

WebClips for Your iPhone | Bare Feet Blog

Bare Feet Studios

This feature was released less than 24 hours ago; and I’m happy to brag that our tech guy, Shane Robinson, has already mastered the process and started branding our company web sites.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

In fact, setting goals is a key component of establishing a process to measure social media profitability. Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value.

ROI 261

Industry certification a must for social media career success

Sherrilynne Starkie

Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). For example: Auditory learners need ample time to process information. They want to be active participants to understand new topics.

Effectively Recruiting Top Performing Employees through Social Media

SocMed Sean

Prospective Employees, both active and passive, are as well. You can use a separate recruitment page to post job openings and offer a glimpse of your work environment or on-boarding processes. Examples would be #LifeAtDisney or #sbuxjobs.

Measuring what matters in communications

Sherrilynne Starkie

We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process. So the process is this. Examples include driving traffic to the website, driving sales inquiries.

How Will Social Captchas Affect Facebook Connections?

Dave Fleet

Facebook is experimenting with enhancing security around user accounts through a socially-enabled login process. Essentially, instead of seeing disguised words, users will see photos of their “friends&# and be asked to identify them.

How to Compare Audience Sizes on Instagram vs. Facebook

Jon Loomer

With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ? The 9,600,000 people in this example are based on automatic placements.

Social Media at Scale: Organizing Global Social Media Teams

Dave Fleet

This approach involves coordination of global activities by a strong core team, but local implementation by geographically-focused teams. The ‘hub and spoke’ model allows localization of programs and content, but permits global activations when needed. Tweet.

Team 393

Humanizing your organization creates amazing results. This is how.


The Humanize trellis displayed potent words and did so in terms of culture, process and behavior domains. RB: Completing the organizational Humanize Assessment was critical to the process, for it created the shared learning opportunity for all employees.

How to Manage Multiple Ad Account Comments In One Place

agora pulse

It’s almost impossible to respond in a timely manner to comments if you aren’t using a third party tool like Agorapulse to help you manage all the activity. You will need to repeat the process, starting with getting a new ad token for each Ad Account you need access to.

25 Great Saved Replies to Save Time on Social

agora pulse

For example, if it’s accessible, if you serve gluten-free or allergen-friendly meals, or if you have reservations available. Whether your whole business is event related, or if you do events as part of your other activities , these saved replies will be huge time savers.

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Find true B2B decision makers who are actively involved in the buying journey.

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

You don’t need a tool, though it can and could make it easier in identifying some ‘people’ that may not be as active and yet are still effective and impactful within the space. I look for ‘normal’ activity.

B2B 271

4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. That means, if you post 20 tweets (for example) per day, you have roughly two opportunities to insert your own POV into the stream. Tweet.

Interview with Community Manager: Shruti Shah Goradia

Social Media Citizens

S: Spreading the word amongst current customers, reaching out to active passionate within your area (photography, scrapbooking, videography and memory keeping in our case), establishing a dialogue via twitter, SEO, word of mouth and more. G: What platforms are you most active on?

7 Types of Questions to Post on Instagram

agora pulse

Each of these examples is just a beginning– get creative and transform these into dozens more questions to post on Instagram! For example: Remodeling or crafting related business. Here are some examples: Who is your favorite person to use/share (product or service) with?

Types 127

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Include volunteering in your communications process, mainly research and planning.

7 Email Marketing Conversion Mistakes to Avoid

Razor Social

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate.

What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

And you also need to be active; not only are you keeping people interested, but it also helps you drive results: you reach more people, get more clicks, more traffic, and so on. Users can also create drafts to be approved by editors, helping to simplify the whole process.

Tools 257

Top 7 Social Media Management Tools of 2018

In 2005, ten years after the internet became available to the masses, 1 billion people around the globe were actively benefiting from the wonders of the world wide web. On the other hand, only after nine years post-launch, Facebook had acquired 2 billion active users.

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establishing KPIs is essential for you to understand where to put your budget and how to report on your activities. A conversion is the process of getting your client to complete an action which you track through your analytics panel.

ROI 122

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establishing KPIs is essential for you to understand where to put your budget and how to report on your activities. A conversion is the process of getting your client to complete an action which you track through your analytics panel.

ROI 122

Social Media Fears for Businesses and How to Overcome Them

One of the quickest ways to educate yourself is by either reading some of the billion or so blogs out there on the subject, or by getting a mentor to help fast-track the process. years of their life on social media , that leaves very little time for other activities, like doing their job.

How To 113

Facebook Campaign Budget Optimization: New Feature

Jon Loomer

In the example above, Facebook will attempt to spend $20 on a daily basis, regardless of performance. Here’s a visual example, from Facebook: In this example, an advertiser might spend $30 to get 10 conversions without campaign budget optimization.

ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

Needless to say, this was a tedious and highly time-consuming process. It would take months of manual activity and, at the end of it all, you’d just have thousands of images that didn’t intrinsically offer much data and were only minimally searchable. Guest Post by Jeff Frankel.

Social Recruiting Tips to Attract Top Talent to Your Company

As an example, it’s well-known that most recruiters choose LinkedIn as their primary social platform for seeking out job candidates, yet data shows that job seekers are actually more open to job opportunities on Facebook than other platforms.

Publish an Unpublished Post on Facebook: How to

Jon Loomer

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. Other times, they are the result of Facebook’s functionality (Example: Lead Ads are unpublished by default). Let’s cover what unpublished posts are, when you might want to publish them, and how to navigate the publishing process. This might be particularly important when running a contest that is likely to generate high interest, for example.

How to Repost on Instagram Like a Pro

agora pulse

It’s always a good idea to understand the process, even if you use cutting edge tools to bypass much of the inconveniences. If you’re looking for an excellent example of regramming done right, you need to look no further than the Plated Instagram account.

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. Listen; engage; develop.

How to Increase Your Brand Awareness Via Social Media

With so many active users chatting, expressing opinions, seeking information, or just passing time, social media provides countless opportunities to help you grow your business. Humans process visual scenes in less than 1/10 of a second; 90% of information processed by our brains is visual.

Five Subtle Lessons from Great Community Managers


Community managers also work closely with volunteer champions, monitor activity on a daily basis, freshen content from the organization, and coordinate responses to member feedback and requests. For example, maybe the community supports their volunteer activity.

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on.

Time For a Facebook Business Manager Checkup

Jon Loomer

If you’re running Facebook and/or Instagram ads, it’s the command center of all account connections and activities. There’s no doubt it has streamlined various processes and made it much easier to connect employees and accounts.

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Finding a social media professional to help you with your online activities can sometimes be a tough process. Most social media professionals will be willing to share links to their profiles and it would be a good idea to look them over for professional activity.