Implement a Social Media Policy: Make Your Employees Brand Ambassadors
JULY 12, 2012
In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a social media policy for your employees. What is a social media policy? How does a social media policy benefit your company?
How to Create An Effective Social Media Policy (Before It’s Too Late)
JUNE 1, 2016
If there is more than one person involved in your social media accounts, then it is essential to have an effective and clear social media policy. But a good social media policy will go beyond simply preventing disaster and improve company productivity and increase conversion.
What Pinterest’s Updated Policies Mean for Marketers
APRIL 9, 2014
———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications to the rules on compensation, accessing data, and contests. Follow your active followers.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
Cookies Policy (updated). Platform Policy (updated). For example, we don’t permit ads that include sound unless you interact with them, and we prohibit deceptive ads and ads for unsafe products and services.
HOW TO: Activate Your Brand's Super Influencers
NOVEMBER 12, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Here are three tips to help you activate your top influencers.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
How can you make sure your company’s social media policy doesn’t run afoul of employment law? For example, useful tools for keeping a collaborative calendar include Google Calendar, Outlook, Basecamp and ZOHO. Writing Social Media Policies.
Social Media in the Workplace
OCTOBER 18, 2011
Many companies either don’t have a policy about how workers should handle their online interactions while they’re at the office or, if they do have one, it’s so dense and convoluted that it’s impossible to plow through. Does social media have a place at the office?
Once Upon a Time With Klout….The Final Chapters
DECEMBER 10, 2011
Example: Consider two users who Re-tweet my Tweet. However, I will make a case today that will show you that Klout not only sells our data but also engages in activity that is a direct breach of the terms and conditions of Twitter’s public API.
A Little Privacy, Please! Your Rights and Social Media Policies
JUNE 14, 2013
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon. Looking for examples of social media success to emulate?
How Ad Testing Can Combat Facebook’s Slow Ad Growth
DECEMBER 26, 2016
For example, if I want to run a test targeting parents, I literally write down how I define the test: “I am testing parents because I think they will provide converting leads.” I train my staff to be open to test anything; Facebook is a great place to enact this policy because of its generally clean traffic. Facebook’s new ad load policy makes an even more compelling case for an ongoing commitment to testing. In its third-quarter-2016 earnings call , Facebook reported that 1.71
Another Word on Social Media Guidelines
FEBRUARY 25, 2011
Other employees commented on her post, so the NLRB ruled that postings were subject to the National Labor Relations Act as “protected converted activity.” The employer’s extremely broad social media policy was the source of its undoing.
How to Write a Social Media Policy
SEPTEMBER 30, 2010
Why is having a social media policy in place so critical? Essential Topics for an Organizational Social Media Policy. This is the most critical element of the policy, the area where the ground rules are made explicit.
5 Rules for Your Social Voice During A Crisis
MAY 27, 2013
There are a huge number of nonprofits that are active on both Twitter and Facebook. Content Strategy Implementation Nimble Nonprofit Risk and Social Media communications community crisis communications social media policies social voice Twitter
Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts
OCTOBER 18, 2016
Backing up what you write about with facts, case studies and examples. 10 Ways to Activate Your Audience (episode 124). The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done.
Semantics: Social Media Policy, or Guidelines?
OCTOBER 8, 2010
As associations continue to embrace social media, there have been extensive conversations about the need for an organizational social media policy. Almost all of these discussions support the development of a social media policy. Policy. But I digress; back to policies.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year. For example, we’ve improved blocking on Twitter, which can be an effective way to handle unwanted interaction.
Do You Have A Social Media Training Policy?
Small Business Mavericks
MAY 2, 2014
If you don’t have a social media policy in place, I strongly encourage you to figure it out and get it going because your employees are active in social media already and some of them might handle your email and postings. policies on personal posts regarding work — show the fallout from viral disasters as examples. Social Media employee training social media marketing social media policies social media training
Social Media Insecurity: What to do When Online Activity Affects.
Techipedia: Tamar Weinberg
AUGUST 18, 2010
Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. A deep understanding and full support of your partner’s activities online and off will translate to a long and happy relationship. An example.
Book Review: The Social Employee
MARCH 4, 2014
They know the company’s products, people, policies and procedures from the inside. Of course, most organizations of any size now have social media policies in place; but these often only set the basic ground rules for discussing the company in social media (e.g.,
The Secret to Better Web Writing
MARCH 15, 2017
Most of the time putting up web content is just one item on a long list of tasks and activities you are expected to perform. Here’s an example of how a typical bit of copy might evolve based on these questions. It might not be what you expect.
The Real Roadblock to Social Business Success
SEPTEMBER 9, 2014
” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor. Those determined to waste work time will do so regardless of social media policy.
Protected Concerted What? The National Labor Relations Board and Social Media
NOVEMBER 8, 2012
The National Labor Relations Board (NLRB) is at it again, by recently releasing its first two rulings on employer social media policies. The Board has issued three (3) reports providing guidance on social media policies. Review your policy now.
How to Use Snapchat for Lobbying and Public Affairs
JUNE 8, 2016
Advertisers have also taken notice of the larg e and active user base, having spent millions of dollars on the platform in 2015. It can be as simple as doing a quick video before going into a Senator’s office or some scenes from an internal policy meeting.
10 Reasons to Have a Social Media Response Triage Flowchart
NOVEMBER 22, 2010
Here’s one example*. In this example, “adding value is the key question – and sometimes showing you’re listening and present adds value. 5) A triage chart is a concrete way to show staff how your social media policy works.
Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?
Social Media Citizens
FEBRUARY 13, 2011
A lot of large corporations have been enjoying the benefits of CSR strategy, but that’s a problem of CSR as it is often perceived as concept suitable only for larger organizations, because of the extra costs attached to these activities. Social media effects various value chain activities.
Association Social Media: The CFA Institute
DECEMBER 10, 2014
As our social media strategy gathered momentum and our external social media footprint grew exponentially, the organization invested in our activities and we built out a global team of dedicated social media professionals. Our Twitter footprint is a great example of how this can work.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. They’re a textbook example of how to build a platform by doing one thing better than anyone else.
Seven Elements of a LinkedIn Audit to Improve Brand Consistency
AUGUST 10, 2015
This makes it essential that your employees are actively engaged on social media, and acting as a brand ambassador, especially on LinkedIn. Activity. Activity. LInkedIn has stated profile activity is one of the factors that determine where a profile shows up in search results.
Legal and Ethical Issues in Marketing
MAY 28, 2015
For example, when does data collection become an invasion of privacy? When does promotional activity become a misleading claim? But this activity creates privacy concerns. For example, Facebook has received extensive public criticism for its lax privacy concerns.
Best Business Social Media and Blogging Guidelines
The Way of the Web
FEBRUARY 9, 2014
Social Media policies and guidelines are vital for every business and employee. Rather than relying on the efforts of a small group of individuals to monitor, engage, interact and report on all activity across the plethora of social networks, blogs, wikis, forums and other locations, a good social media policy or set of guidelines means that the workload can be shared, and the responses can be crafted by those in the best position to respond with the right knowledge on a subject.
Why Social Media Is The Catalyst For Telling The Truth
JANUARY 9, 2012
She’s written an E-Book, 5 secrets to Branding your Business from the Heart , a how-to guide complete with activities and examples throughout. Related posts: 12 Most Common Elements of Effective Social Media Policies. This is the guest post by Andrea Shillington.
How to Create Call-to-Action Units for Facebook Instant Articles
APRIL 12, 2017
7 Tips For Getting Legal Approval on Social Media Programs
SEPTEMBER 27, 2011
It’s not surprising — their job is to manage risk for the organization, and public-facing communications activities (especially two-way ones) naturally offer an element of uncertainty. Tweet.
The New Dilemma: Social Media Exposes Us to Too Much, Too Often
Techipedia: Tamar Weinberg
DECEMBER 26, 2012
Instead of having to actively search for new and interesting things, our friends were doing the work for us. One of the best examples of how this overabundance has done harm is with daily deal sites. This is a guest post by Jason Butlion.
7 Tactful Ways of Facing The Horrors of Digital Marketing
FEBRUARY 11, 2016
You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. For example, you can turn it into a game. Guest post by Philip Masterson.
Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
Techipedia: Tamar Weinberg
JANUARY 17, 2012
How to Recover From Social Media Fails
JUNE 27, 2016
Create a Social Media Policy. If you look back 10 years ago, the concept of creating a company social media policy may have seemed ridiculous. After news stories continue to appear about major social media fails, having written rules for social media activity should be the norm.
Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
APRIL 5, 2012
Just look at Zappos as an example. In short, by ignoring new technologies like Social Media and Social Networking, companies are not only burying their proverbial heads, but are actively engaging in hypocrisy regarding their messages to employees.
10 Social Media Marketing Mistakes Businesses Must Avoid
FEBRUARY 2, 2015
Creating a system or set of policies for updates, such as the types of posts allowed and how employees should respond to feedback, criticism, or suggestions. billion active users. Google Plus, 540 million active users. Twitter, 255 million active users.