Ignite Social Media

NOVEMBER 23, 2020

From the pandemic to the election to the upcoming holiday season, CPMs have been largely unpredictable. Check the “delivery” column in your business manager and it should either say “active” or “learning phase”. If it says “active”, you’re in the clear. Mobile-first video is an excellent asset to leverage.

Advertising 187

Advertising Social Media Tips B2B 187

Social Media Strategies Summit

APRIL 22, 2019

At the end of 2018, 400 million users were actively using Instagram stories every day. According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic.

Trends 143

Trends Social Media Instagram Influencer 143

Hootsuite

AUGUST 14, 2023

For example, you might use ChatGPT prompts for cover letters to get ideas for how to craft a standout resume. For example, if your prompt is job-related, include the industry, job title and specific task or goal. In the history student example, provide details like subject interests or core skills.

Products 92

Products Real Estate Tourism Education 92

Social Media Strategies Summit

SEPTEMBER 12, 2019

In 2018 alone, advertisers lost $19 billion to fraudulent activities. For example, Toyota began insisting that the businesses facilitating its programmatic buys adopt its blockchain to spot any inconsistencies between bids. Rise of Voice-Activated Advertising. Expansion of 5G. By the year 2025, there will be approximately 1.1

Advertising 118

Advertising CPM CPC Buy 118

Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. TikTok is the leading destination for short-form mobile video.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

MARCH 15, 2021

Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. For example, if most of the people you follow are in the social media niche you’re more likely to see personalized trends associated with social media.

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Trends Twitter How To Hashtag 127

Social Media Strategies Summit

JANUARY 2, 2020

This campaign is just one example of how parent company Pepsi ( Marketing Dive Marketer of the Year ) is focusing on a multichannel approach to their marketing as soda consumption steadily declines. Organic social conversations were also up 331% over 2018 , by tapping into the active social fan bases of performers and nominees.

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Campaign Meme Social Media Instagram 166

Sprout Social

FEBRUARY 15, 2023

Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. If you go Live often, the “Live Now,” “Past Livestreams” and “Upcoming Livestreams” sections would be winners. For example, Monterey Bay Aquarium features a playlist full of relaxing livestreams that their channel is known for.

YouTube 85

YouTube Brands How To Analytics 85

Jon Loomer

JANUARY 24, 2018

Mobile Advertiser ID. Assuming you have the Facebook pixel installed on your website with events, the applicable events that have fired will appear for you… The PageView event is one example. In the example above, you can create an audience of people who performed any search on your website. App Activity.

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Facebook Eventful Advertising Aggregator 167

Social Media Strategies Summit

MAY 24, 2019

For example, the ‘Build It Together’ campaign encouraged fans to build a Christmas present for someone using Legos. Their mobile-first, content-led approach has helped to increase mobile visitors by 27% in 2019. Search On is a great example of how engaging content can be created when you identify that intersection.

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YouTube Brands Fashion UGC 124

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Founded in 2010 , Instagram has seen massive success in growing its active user base. We are at a space where mobile dominates, with consumers spending more time browsing the web on mobile than desktop on average.

Instagram 99

Instagram Strategy Facebook Social Networking 99

Social Media Strategies Summit

FEBRUARY 13, 2020

This is likely due to the fact that decision makers across industries are active on social media. For example, Slack doesn’t post about managing large teams, since this wouldn’t be relevant to small businesses. And to learn more about the latest social media platforms, join us at one of our upcoming social media strategy conferences.

B2B 150

B2B Social Media Brands Hubspot 150

Ignite Social Media

JULY 27, 2020

So, there is quite a bit of data to support LinkedIn staying prosperous in the upcoming years. For instance, if you want to create more activity on your blog to drive users through the funnel, you can create lookalikes of blog visitors. An email address, first and last name, mobile device ID, or google ID can be used to match.

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LinkedIn Advertising URL Campaign 177

Sprout Social

MAY 10, 2022

For example, Nike is one of the world’s well-known sports brands. Now that we’ve defined brand marketing, let’s review some of the best brand examples from the past five years. Whirlpool’s collaboration with Pinterest is a great example of a legacy company leaning on social media to carry out its brand marketing.

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Social Media Brands Marketing Meme 115

Social Media Strategies Summit

DECEMBER 14, 2018

For example, a relational email is one that provides a piece of content or a free gift that the recipient signed up to receive. For example, if your campaign objective is to increase traffic to your website, your key performance indicator will be click-through rate (the percentage of people who click on the email after opening it).

Campaign 109

Campaign Metrics Guidelines Template 109

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. But let’s start with the basics. What is influencer marketing? Each of the methods has its disadvantages.

Metrics 52

Metrics Influencer Campaign CPA 52

Buffer Social

APRIL 11, 2017

Right now, the standards we expect on the web are being re-written for mobile. The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this. Facebook, for example, didn’t invent the vertical scrolling feed. The News Feed is not a native experience on mobile.

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Feed Feedly News Social Media 110

Social Media Strategies Summit

NOVEMBER 14, 2019

To help you get the creative juices flowing, we’ve developed a list of best in class examples from 10 enterprise brands. #1 The results, which showcased employee development and mobility, were shared on the company’s LinkedIn feed in a simple, yet eye-catching graphic. 6 USC Activates Brand Advocacy.

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Class LinkedIn Brands Microsoft 100

Hootsuite

SEPTEMBER 7, 2022

We ran an experiment a few years back and found that having an active, engaged social media presence reflects well on your search ranking. Make sure your site is mobile-friendly. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. 3 creative Black Friday ad examples.

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Strategy Discount How To Retail 104

Sprout Social

JULY 11, 2022

The platform touts over 2 billion monthly active users (in terms of monthly active users worldwide). But you can customize and include up to 12 sections, including playlists, upcoming and past livestreams and more. Pro tip: With around 70% of YouTube traffic coming from mobile , make sure your banner is mobile-friendly.

YouTube 92

YouTube How To Analytics Metrics 92

Buffer Social

APRIL 16, 2017

Ninety-three percent of marketers we surveyed are actively using Facebook for their business. Imagine how it may feel like to know about Facebook’s upcoming developments and begin to plan how you can utilize them — perhaps even before many other marketers. Vertical Facebook videos on mobile. Instagram Live. Wednesday, April 19.

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Conference Facebook API Marketing 106

Later

APRIL 24, 2020

Especially for a platform like Instagram where it’s much easier to post on mobile than it is on desktop. Taking the time to schedule a few days’ posts all at once is a great way to batch posts at the beginning of each week so you can remain “active” on each platform without having to spend so much time on your social channels each day!

Social Media 120

Social Media Content How To Instagram 120

Later

MAY 13, 2020

Now that your Pro Account is activated, you’ll find the analytics button under your account options on both desktop and mobile. Once you open the analytics tab on mobile or desktop (this works on both!) For example, you can find out your week-over-week average time watched to see if your retention rate is improving.

Metrics 58

Metrics Analytics Overview Trends 58

Hootsuite

NOVEMBER 8, 2022

Most active users, if not all, are regular viewers of their preferred Twitch streamers. Streamables are for mobile game brands. They help increase viewer traffic of the displayed brand (a Twitch-partnered mobile game). Twitch ads are a relatively new concept to most, with few examples to learn from. Streamables.

Brands 96

Brands HootSuite Sports Advertising 96

Razor Social

APRIL 6, 2017

For example, the most popular discussion for bloggers is blog chat and the hashtag for that is #blogchat. Even though this sounds quite simple, you may find it difficult to follow conversations through Twitter, whether you are using it on your computer or mobile phone. The tool also displays a list of latest and upcoming chats.

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Tools Twitter Tweetdeck Hashtag 107

Later

JULY 1, 2020

In this guide, we’re covering everything from how to use Facebook Live on mobile and desktop, to how to create killer content for your audience. Facebook Live for Business: Step-by-Step for Mobile. Step #4: When going live on mobile on a Facebook Page, the video will be public, meaning everyone on or off Facebook can see it.

How To 69

How To Facebook Collaboration Hosting 69

agora pulse

JANUARY 4, 2018

In fact, 90% of Facebook users access the platform from a mobile device. But to those 90 % REALLY want watch their favorite series on a mobile device? Mobile television is meant to be viewed on the go so think about short and punchy clips, shareable bite sized video updates and sponsored video ads. It’s powerful stuff.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Hootsuite

MARCH 8, 2022

Compared to non-Pinners, weekly active Pinners spend twice as much shopping each month and have an 85% larger order size. Sometimes, Product Pins have special labels, like “Best Seller” or “Popular,” depending on their sales activity within their product category. 3 inspiring Pinterest shopping campaign examples.

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Features Price Buy Campaign 114

Socialmedia.biz

JUNE 28, 2018

With more than 200 million active users per month (2017), Instagram Stories has quickly demonstrated how brands, especially B2C businesses, can leverage ephemeral photos and videos to not only engage with their target audience, but also achieve their marketing objectives. For example, Lowe’s, a U.S.

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Instagram Template Templates Price 75

Buffer Social

SEPTEMBER 20, 2023

What really helps me is making a checklist for my social media activities. I’ve broken it down here into a daily checklist, a weekly checklist, and a monthly checklist as some of the activities vary in their frequency and need. bffr, bufffer) Names of the most active/visible members of your company (e.g.,

Social Media 93

Social Media Notification Social Media Management Metrics 93

Social Media Strategies Summit

FEBRUARY 21, 2019

Breanna: I’m really looking forward to your keynote at the upcoming SMSS Anaheim, where you’ll be sharing how you collaborated with DVD Netflix’s Vanessa Fiske to build their influencer marketing program. Make sure your campaign is mobile-enabled. People are more likely to participate if it’s mobile.

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Influencer Authentication Guidelines Communities 100

Rebekah Radice

FEBRUARY 15, 2016

million daily active viewers. Use practical examples to build the case for social customer service. If you need to convince senior management about the importance of a strong social customer program, share real examples of positive customer resolutions in social channels. Those are some ‘drop-the-mic’ statistics.

Trends 114

Trends Social Media Survey Mobile 114

Later

AUGUST 10, 2020

For example, Linkin.bio by Later allows you to turn your whole Instagram feed into a clickable landing page that updates with every new post you share. For example, Revolve regularly hosts fitness workouts, Q&A sessions, and styling tutorials on their account — providing value to their audience beyond selling products.

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Small Business Features Instagram Badge 103

Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. For example, workout clothing brand Lululemon has a public Facebook Group, lululemon sweatlife, with over 12K members. Many of the group’s members share their own home workouts and upcoming fitness events with each other too: Image source: Facebook.

Strategy 100

Strategy Brands Facebook How To 100

Buffer Social

OCTOBER 6, 2019

Now you can also plan and schedule Instagram Stories directly within Buffer, on web or on mobile. This can be as easy as: Flip your camera around to take a photo of the opposite view ( example ). Try it now for free. 18 Creative Uses of Instagram Stories (and how you can do it too). Hat tip to Amanda Tessier for this one!).

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Instagram Influencer Brands Upcoming 69

Akamai Marketing

DECEMBER 28, 2012

Some for this blog, some for my poor, sadly neglected foodie blog What We Chow and now, as my alter-ego pursues collaborative writing on an upcoming project, I seek another book opportunity. But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase. Practical Advice.

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Review Publishing Crowdsourcing Focus Group 121

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. How many active followers do they have? Here are some examples of how influencer marketing was leveraged by some leading brands: 1. What is their reach?

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Influencer Campaign Marketing Fashion 100