Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. For example, take an article that resonates with your audience and break it down in several different social posts.

Social Media 124

Social Media Template Templates Skills 124

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets.

Metrics 112

Metrics Social Media CPM CPC 112

Social Media Strategies Summit

FEBRUARY 1, 2024

Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you.

Analysis 186

Analysis Social Media How To Hashtag 186

Sherrilynne Starkie

FEBRUARY 23, 2013

However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Brands tend to use reach metrics which often are no measure of influence.

Blogger 389

Blogger Brands Technorati comScore 389

Jason Yormark

AUGUST 13, 2009

For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. Active Engagement – FROST does not rest on its laurels.

Examples 249

Examples Social Media Social Networking Community building 249

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. Despite its decline in users, nearly every industry on the planet is active on Pinterest, and some industries have been more successful than others.

Strategy 195

Strategy Marketing Automotive Campaign 195

Oktopost

NOVEMBER 16, 2023

Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze? Deciding which key metrics to analyze can be challenging with endless social data available.

Analysis 70

Analysis Data Sentiment Metrics 70

Socialized

FEBRUARY 10, 2021

Before you link to your audiences in social networks, you need to consider and identify them. You might, for example, study administrative activities that are irritating to your brand as it introduces a product or service that attempts to simplify repetitive jobs during a working day. Final Words.

Questions 130

Questions Social Media Social Networking Metrics 130

Hootsuite

MAY 21, 2020

Social media monitoring is the act of monitoring social media for information relevant to your business. For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). Social media monitoring helps you track key social metrics like brand awareness and social share of voice.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons. Why Instagram?

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. For example, Zendesk outlines five customer types : angry, impatient, vague, demanding and challenging.

Reputation 102

Reputation System Brands Knowledge Base 102

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. Pay attention to what Joachimsthaler says about social metrics. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

Loyalty 226

Loyalty B2B Metrics Curation 226

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Invite your friends.

Social Networking 112

Social Networking Widget How To URL 112

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

MARCH 11, 2020

As noted in our guide to social media trends , marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts.

Social Media 123

Social Media How To Metrics Analytics 123

Keyhole.co

NOVEMBER 7, 2023

In addition, social listening sharpens your understanding of when your active users are most likely to interact with your content. For example, let’s say your brand is selling creatine supplements. These individuals are often active early morning or late evening – prime times for workouts.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Tracks your performance and your competitors across multiple social media accounts so you can see how you measure up. Templates for every social network.

Tools 121

Tools Strategy Video Library 121

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

SocMed Sean

APRIL 1, 2012

Finding a social media professional to help you with your online activities can sometimes be a tough process. 1) How long have you been engaged in social networking and/or social media channels? 1) How long have you been engaged in social networking and/or social media channels? Probably not.

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. The bad news is that only 368 of those (54.4%, or just over half) are actually active. are barely active, tweeting twice per month or less on average. A ratio of up to 5 is generally viewed as fairly social. Another 4.1% The remaining 1.5%

B2B 154

B2B Research Twitter Marketing 154

Buffer Social

JANUARY 11, 2023

Figure out where your audience is There are a ton of potential options when choosing which social media site to be active on. Instead, you want to be very deliberate when choosing the top-priority social network for your business. Here are some suggestions for generating content.

Remix 94

Remix Instagram Social Media Trends 94

Sprout Social

JANUARY 27, 2021

Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Although these metrics aren’t the end-all, be-all of your YouTube Analytics, they’re vital for fine-tuning your video strategy. Think of it as YouTube’s version of the Google Analytics homepage. The Watch Time Report.

Analytics 141

Analytics YouTube Video Embedding 141

Hootsuite

JULY 8, 2020

For example, with Hootsuite Promote , we can set up automatic triggers to promote organic content that is doing really well. According to a study by Forrester , 81% of people who credit social media for a purchase decision cite seeing a friend’s post or actively seeking out advice from peers.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 131

Tips Authentication LinkedIn Groups 131

agora pulse

APRIL 24, 2020

Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. Scroll down and to the “User Activity” chart. Here’s how.

Twitter 138

Twitter How To Analytics Statistics 138

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. 1) CircleCount. Google Review Count: 70,400. 2) Circloscope.

Google 104

Google Tools Sample Samples 104

Keyhole.co

FEBRUARY 16, 2024

These may be to understand the type of content they produce to grow a YouTube channel , track engagement metrics, identify trends, research keywords, or everything at once. For example, you may be interested in such features as tracking the highest-performing videos on YouTube or downloading reports. Which of those should you analyze?

Analysis 52

Analysis YouTube Tools Strategy 52

Hootsuite

APRIL 20, 2020

The Nextdoor app is now used in more than 260,000 neighbourhoods in 11 countries worldwide, including the United States, where one in five households are active on the app. But the strength of the Nextdoor social network relies on the power of proximity. Key metrics to track on Nextdoor. Add a logo image. Recommendations.

How To 145

How To Metrics Reputation HootSuite 145

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. Which metrics truly matter? I’ve broken down 8 steps to help you measure each aspect of your social media performance. So how do you get started? What data should you track?

Social Media 145

Social Media How To Metrics URL 145

Hootsuite

JULY 8, 2020

For example, with Hootsuite Promote , we can set up automatic triggers to promote organic content that is doing really well. According to a study by Forrester , 81% of people who credit social media for a purchase decision cite seeing a friend’s post or actively seeking out advice from peers.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Buffer Social

SEPTEMBER 26, 2023

And, to build up my business, I’ve been actively building my personal brand on social media for three years. For example, I prefer my own company — preferably curled up with a novel — to socializing because of my low social battery (introvert). It was nerve-racking.

Social Media 92

Social Media Brands Skills Metrics 92

Sprout Social

JUNE 22, 2016

But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles.

Data 100

Data Social Media How To ROI 100

Webbiquity SMM

MAY 23, 2011

Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). Expanded social media following (e.g., Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Sprout Social

MARCH 31, 2022

With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media. Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. Hype up announcements (product launches and drops, for example).

Platform 120

Platform Instagram Video Meme 120

Convince & Convert

AUGUST 8, 2019

The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. The four most popular messaging apps already have more monthly active users than the four major social networks. It’s important not to confuse dark social with Facebook’s dark posts.

Brands 152

Brands Analytics Consultant Data 152

Ignite Social Media

AUGUST 30, 2022

Social media marketing goals should be SMART — Specific, Measurable, Attainable, Relevant, and Time-bound. There’s a number of social media metrics you can measure, but it’s important to choose one that aligns with your goals. Deliver Social Media Results. Get to know ads and how to utilize them.

Class 148

Class Social Media Strategy Marketing 148