10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. 6-10: Additional Proven Metrics.

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

How do you start to soothe your panicky conscience that is having an anxiety attack over being pulled into the AVE graveyard despite its best efforts, and start to complement your meaningful work with equally meaningful metrics? For example, say you have a product launch coming up.

Trending Sources

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics?

5 Shifts to Fix Your Social Media Metrics

Convince & Convert

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

In this guide, we’ll go through everything about Instagram analytics — from what metrics and insights are available to how to get all them for free to what you can do with them to boost your Instagram marketing. These metrics and insights can be obtained from Instagram’s native analytics (i.e.

Leave measurement to your heart, not just metrics

Waxing UnLyrical

So, for example, while strategizing communications around domestic abuse, we might look for statistics such as a 10% increase in women who left an abusive relationship, to support that strategy. They are not attending school or extracurricular activities with friends.”.

What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics

Buffer Social

Especially as almost every platform has a range of features and metrics. For example, some platforms count a video view as three seconds, others count a view as soon as you open a video. In this post, we’d love to help you navigate the world of social video metrics.

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The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

Now this isn’t an exact science as much of this activity relies on word of mouth, which has always been hard to pin down. Digital activity has made it a little easier to get a handle on metrics and understand how the tactics are working.

Which Metrics Do You Need in Your B2B Influencer Program?

Simply Measured

The sequence of events I am about to divulge was a perfect “real work” example of which metrics you need to include in your plan, and how to do it. These metrics are specific to SaaS companies who sell a service and are sales- and funnel-driven in strategy. .

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

We lacked a uniform way to compare activity on different social media sites. We tried to create “new” definitions for ROI instead of focusing on the one metric that trumps all – money. I head into the Activities Stream for Google+ and see everyone who is talking about Jay on Google+.

Making Data Relevant: The New Metrics for Social Marketing


Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly. These investments help keep a finger on the pulse of every conversation active on the networks.

9 Content Metrics to Keep an Eye On

Writtent Blog

Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Here are 9 content metrics that will help you determine tangible ROI from your content production.

Facebook’s Latest Blunder and the Elephant in the Living Room

SocialTimes Facebook

The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. Here is an example of a Cheerios shared media campaign.

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Two Social Media Toolkit Examples and Other Goodies


Social Media Metrics for Federal Agencies - new toolkit for federal agencies, which could be useful for associations and nonprofits as well. Part 1: Social Media Metrics and Social Data: Why They Matter. Part 2: How to Use the Metrics.

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

For example, you can filter revenue trends based on a segment of people using older Android devices to decide whether you should continue supporting older devices. Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution.

How To Analyse And Measure / The ROI Metrics For Social Media

Social Media Network Marketing

It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from the very beginning. Just the way you would have put forth the objectives of Social Media similarly you need to put forth the Measuring Metrics as well. The various Metrics could be: Study the Members of your Page.

How To Analyse And Measure / The ROI Metrics For Social Media

Social Media Network Marketing

It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from the very beginning. Just the way you would have put forth the objectives of Social Media similarly you need to put forth the Measuring Metrics as well. The various Metrics could be: Study the Members of your Page.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources


blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? Social Media Metrics Superlist [.]

The Social Organization: Social Media Metrics


The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 Hutch Carpenter from Connectbeams Thoughts Got More Metrics? I think network theory, social dynamics and complexity needs something completely different as metrics - a hole new mindset.

The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

But there’s one critical metric that remains elusive to measure. As one well-publicized example, Dell completely reversed the “Dell Hell&# perception of its customer service and eventually significantly increased sales by embracing social media.

The 4 Marketing Metrics Mandates

Convince & Convert

I recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. Now, there are 4 Metrics Mandates: 1.

Influence Met Transparency with @Kred


Kred is measurable Influence with 2 metrics: Influence: Ability to drive action: reply, retweet (RT) & new. Metrics include: retweets, @Replies, Likes, +1, Shares, new follows, list follows, connections, and follow ratio.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

A good example of a business that’s pulling this off is Shopify, as this post demonstrates. More importantly, the team of researchers didn’t find a single example of a “supercritical diffusion process.”

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A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

SocialTimes Facebook

billion monthly active users , it’s the largest social network around, making it an effective medium for gaining not only followers, but also high-quality email subscribers. To make sound decisions based on real data, measure your Facebook ad spend in relation to certain key metrics, such as the number of newly acquired email subscribers, open rates, CTRs and cost per action. Take theSkimm , for example.

The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

They also shed light on the types of content that resonate best with your social audience with respect to driving traffic and activity on your website. See the example code snippet below to see how your code might look for a link to your Facebook Page. <a

How Is Dark Social Affecting Your Brand?

Convince & Convert

The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. The four most popular messaging apps already have more monthly active users than the four major social networks. Is Dark Social Messing with Your Metrics?

It’s Time to Take Facebook Seriously for Location Marketing

SocialTimes Facebook

Let’s take a look at two prominent examples: A little more than two years ago, Facebook rolled out local awareness ads to help businesses create customized ads locally through Facebook. Examples include Amazon launching the Dash button for easy order fulfillment from your home and Pinterest introducing Buyable Pins , which you can use to buy products without leaving Pinterest. What’s your location marketing strategy for Facebook? How often do you update your pages?

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity SMM

Yvette Pistorio shares tips from Jay Baer on social media measurement, such as the importance of selecting the right social media marketing metrics to track, and doing so as early as possible in the social marketing process. 10 Examples of Social Media ROI [INFOGRAPHIC] by Social Media Today.

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10 Steps to Master Your Social Media Analytics

Convince & Convert

The advantage of this is the ability to engage with users in real-time and activate the data received. For example, do you need to check the performance of your latest campaign or understand the growth of your social channels ? Image via Unsplash.

Facebook Analytics for Apps Adds Time Zones, Hourly Charts

SocialTimes Facebook

Once you set your time zone, viewing any metrics for a date range will be based on this time zone you selected (for example, the last seven days of Greenwich Mean Time).

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Looking for examples of social media success to emulate?

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Likes and retweets are fairly hollow metrics when they aren’t put in context. For example, some interesting variables that we have discovered include: If someone has customized their background image on Twitter, they are over 20% more likely to reciprocate an engagement.

Why it’s easier for B2B to measure content marketing

Convince & Convert

Terry: Do you think communicators are missing opportunities if they don’t have conversion activities or call to actions plans in their campaigns? For example, we talked about the Columbia Sportswear mobile application.

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Are You Seizing the Power of Social Media Attribution?

Convince & Convert

When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. But when it comes to social, the majority of the metrics are all around likes, shares, retweets, and followers. No Metrics, No Budget. Let me give you an example.

B2B 26

Bad PR Measurement Gets a Smackdown

Waxing UnLyrical

Meaningless metric if we arbitrary assign loose value to it. jenzings: Unless tie a result to a like purch/activity means 0. alanchumley ROI If it ain’t a workable (not conceptual) equation it ain’t ROI Misused often as an intermediate loose proxy metric.

What Does B2B Social Media Success Look Like?

Webbiquity SMM

Those last two are of the course the ultimate purpose of any marketing activity, though they can be challenging to measure in social media for a couple of reasons. Common success metrics reported from B2B social media efforts include increases in: • Website traffic.

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How to Sell Smarter Using Social Insights

Convince & Convert

A great example of a company that did just that is Coca-Cola. For example, you might find that the people reaching your site via Twitter links might be the wrong demographic or might not be interested in what your site has to offer. Image via BigStockPhoto.com.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Integrate social media activities with your CRM system.

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The Fight for the Future of Influencer Analytics

Convince & Convert

The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score. For example, using Peek I can determine that my friend Jason Falls has 3.1