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Book Review: Social Media Marketing

Webbiquity SMM

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Eventful, Meetup, Upcoming, etc.). Forums and Message Boards (the oldest and second-most commonly used forms of social media).

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. You are missing out on tremendous opportunity for growth and performance of competitive analysis.

Brands 133
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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. On the other hand, Whole Foods CEO really crossed the line by posting on stock message boards under an alias name , attempting to influence the stock price of an acquisition. There’s an example here.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. They need to snap up that Facebook name pronto. As always – great piece Jay.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

See an example at the bottom of this post (the little squares that animate when you put your cursor over them). For example, how many views did your video get on each site, and how long on average did viewers watch your clip on each site? The real advantage of TubeMogul, however, is that you can get comparative statistics.