Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Examples: Instagram, Snapchat, Pinterest and Imgur.

Types 145

Types Social Media Microblogging Overview 145

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 107

SMS Strategy Marketing How To 107

agora pulse

FEBRUARY 23, 2021

What are your Instagram marketing challenges this year? Ali Mirza is the CEO and founder of iSocialYou , a digital marketing agency based in Dallas, Texas. In the past 10 years, Ali has developed digital marketing solutions and growth hacking strategies for several megabrands, SMBs, startups, and agencies. Be specific.).

Strategy 129

Strategy How To Marketing Instagram 129

Jon Loomer

NOVEMBER 13, 2023

If you’re active on Instagram, you may have seen Reminders posts before. You can create reminders for an upcoming online or offline event. But a good example during the holidays would be a big sale. We’ll start with them, but you can actually skip right over them and create Reminders Ads.

Instagram 179

Instagram How To Eventful Upcoming 179

Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. You’ll have to make a call on which platforms to include and exclude based on your overarching marketing goals. Featured image by Freepik.

Analysis 186

Analysis Social Media How To Hashtag 186

Sprout Social

JANUARY 11, 2022

Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. For marketers, it’s a framework we can use to drive alignment with sales and inspire our teams to do their best work. Say you’re launching a rebrand, for example.

Marketing 118

Marketing Upcoming Energy Team 118

Social Media Strategies Summit

OCTOBER 23, 2019

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. In the age of booming and widely available MarTech tools, we have access to more data than ever to evaluate the performance of our marketing strategies. Brand Awareness.

Influencer 117

Influencer Marketing Authentication Hashtag 117

Keyhole.co

MARCH 4, 2024

For example, they might share behind-the-scenes glimpses of their shows and movies on Instagram, or use TikTok to create short, visually appealing videos that showcase their content in a fun and engaging way. Source: Netflix (Twitter) They also actively respond to their followers which makes their account a delight to follow.

Analysis 98

Analysis Social Media Strategy Meme 98

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Successful Twitter marketing is powerful. Networking.

Strategy 109

Strategy Tips Twitter Marketing 109

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” Trust your social teams This seems like such a basic principle but it’s one that’s a rarity amongst marketing leaders. To me this was a red flag.

Team 91

Team Meeting Report Social Media 91

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Armed with this immediate insight, the account owner recognizes the prospect’s active interest in a solution.

Data 124

Data B2B Notification Team 124

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 142

Statistics Social Media Video Marketing 142

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Working in Less-Obvious Influencer Marketing Niches So far, all of Abbey’s examples have focused on the airport at Port of Seattle.

Influencer 130

Influencer Travel Retail UGC 130

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. For example, maybe you need to know the right image sizes for a certain platform. It’s seriously easy.

Social Media 140

Social Media HootSuite How To URL 140

Ignite Social Media

AUGUST 17, 2020

Those that are “Active” have completed the phase. For example, if your purchase event is garnering fewer than 50 events, consider optimizing for an event that occurs more frequently such as add to cart. Also, check out how political ads may impact paid social campaigns for tips on what you can do during the upcoming U.S.

Cost 205

Cost Facebook Upcoming How To 205

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 118

Social Media Brands Marketing Meme 118

Audiense

JANUARY 25, 2018

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Influencer evaluation.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

Devumi

JUNE 11, 2015

The recent Twitter redesign took some of the thunder away from Twitter background as header images were emphasised, backgrounds are still valid as they come up when you’re looking at individual tweets, and a number of accounts still use them as they haven’t been changed by Twitter yet – Our own @Devumi Gorilla being one example.

Examples 60

Examples Twitter Upcoming Skills 60

Buffer Social

MAY 23, 2022

After all, over 4 billion people are active on email – making it a great channel to reach customers. If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content.

Small Business 94

Small Business Newsletter Marketing Survey 94

Sprout Social

NOVEMBER 8, 2022

But with over 1 billion monthly active users, TikTok is a crowded place. We’ll also show you some examples of awesome TikTok bios from successful brands and influencers. We’ll also show you some examples of awesome TikTok bios from successful brands and influencers. TikTok bio examples from brands.

Tips 88

Tips Upcoming Travel Badge 88

Webbiquity SMM

JANUARY 30, 2020

(Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). billion people in the United States actively use at least one social network. So, how can you boost your brand’s value?

Brands 159

Brands Airlines Hashtag Influencer 159

The Realtime Report

MAY 2, 2017

A Sharper Focus: Modern Marketing Tips For Niche Businesses By Mia Walton. Digital marketing requires different approaches based upon a number of factors. For those businesses that rely upon conquering a certain niche for success, marketing can be difficult. Combine Online and Offline Marketing.

Tips 110

Tips Affiliate marketing Marketing Education 110

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

MAY 18, 2023

For example, the Sprout Social style guide, “Seeds,” provides specific direction for everything from embodying the Sprout voice to writing for different channels to describing the technical details of our product. For example, take an article that resonates with your audience and break it down in several different social posts.

Social Media 126

Social Media Template Templates Skills 126

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

NOVEMBER 15, 2023

Each of the “not so much” examples are teachable moments. But it’s your responsibility to be strategic about the platforms your brand chooses to be active on. Join The Arboretum , Sprout’s member-driven virtual community built by social media and marketing professionals. Other times, not so much.

Social Media Management 119

Social Media Management Skills Social Media Upcoming 119

Mindjumpers

AUGUST 7, 2013

The app has gained a large popularity during its two-year life; Snapchat has five million active daily users, who send more than 200 million photos, or ‘snaps’, every day. An example is the American company, 16 handles, which sells frozen yoghurt ice cream. App Best Practise Cases Brands Social Media Apps Marketing Snapchat'

Brands 264

Brands Discount Upcoming Eventful 264

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Facebook Ads Guide.

Examples 246

Examples Facebook B2B Instant Messaging 246

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. But what are those activities – and better yet – how can you emulate them? In this article I’ll share six social media habits to improve your marketing.

Social Media 133

Social Media Marketing Study Activities 133

Jon Loomer

OCTOBER 23, 2019

Other marketers have built their e-commerce businesses using Facebook ads and now they’re transitioning and adapting to integrate more Instagram ads into their marketing mix. Like everything with digital marketing, it’s an ever-evolving landscape, so staying on top of new products and trends is critical to success.

Instagram 150

Instagram Tips Upcoming Advertising 150

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Such data uncovers actionable ways to improve your products, their positioning, and overall social media marketing strategies. Audit your current Twitter marketing strategy and compare it against your business goals.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

agora pulse

FEBRUARY 11, 2020

A prime example of this was Instagram’s Stories feature , which it took straight from Snapchat. It boasts 800 million monthly active users, which is made up an audience that has about 50% of users under age 34 and 26% in the age group of 18-24. What Reels May Mean for Marketers in the Future. Share to your Stories! .

Instagram 146

Instagram Meme Upcoming Authentication 146