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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Please review our full disclaimer before reading any further.

Policies 108
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10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Image source. So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels.

Examples 166
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10 Examples of How Content Creators and Teams Are Using AI

Buffer Social

To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation. There are varying perspectives on using AI, from those who reject it entirely to those actively exploring it. Here are some of them.

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Low-Quality Ad Content and Post-Click Experiences

Jon Loomer

Per Meta: In certain instances, if you repeatedly post policy-violating or lower quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quality. Here are a couple of great examples that Meta shared… 2. This could become a long-term problem. Engagement bait.

Content 177
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. The need for an effective social media policy for employees, however, has become more pressing than ever. Policy enforcement.

Policies 146
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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. Keep reading to get inspired by a few notable real-life social listening examples. The CEO of Starbucks had a meeting with the men to offer a personal apology. How did the company do this?

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10 Creative ‘We’re Hiring’ Social Media Post Examples

Sprout Social

In an increasingly competitive hiring market, 52% of marketers say finding experienced talent is their number one challenge this year. 10 ways to say ‘We’re hiring’ on social media (post examples). For example: “We’re looking for a professional chef with a passion for food, culinary experience and a growth mindset.

Examples 101