10 Standout Social Media Marketing Examples From 2016

Sprout Social

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. The 2016 blind pre-order campaign is an example of how Taco Bell sets itself apart.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

Trending Sources

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. So how do you create a Facebook Group? Facebook Groups vs Facebook Pages. —

Facebook Group Updates: Insights, Scheduled Posts and More

Jon Loomer

Facebook is rolling out new features for Group admins that will aid in the management of members and content. Let’s take a closer look at what you can expect, and how you might take advantage of these updates… Group Insights. Group to Group Linking.

29+ Actionable Content Writing Tips [+Examples]

Writtent Blog

Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Use the Active Voice.

8 Best Practices for Collaborative Blog Groups

Kikolani

Sites like these usually have their own private groups for the contributors to the blog, which is definitely a great idea. If you own a blog that has multiple authors, regular contributors, or regular guest bloggers , here are seven ways a private blog group can be utilized for helping strengthen the blog and its community as a whole. This should be the most obvious and important use of a private blog group. For example, you could include: Site. Best Group Platforms.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

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Strategic Marketing of Managing Expectations

Unspoken

For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. “Happiness is in expectations management.”

5 Ways You Can Use Facebook Groups to Benefit Your Blog

ProBlogger

3 days ago Facebook ticked over the major milestone of 2 billion monthly users , over half of whom use Facebook groups. That’s right, more than 1 billion people are using Facebook groups. Here’s how you can move to where the conversation is and develop community for your blog in 5 different ways with Facebook groups. Groups for your eCourse or other Education. One of the most common uses of Facebook groups by bloggers are ones set up to support a course or an event.

Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Happy Halloween!

Two Social Media Toolkit Examples and Other Goodies

SocialFish

Below are a set of recommended, baseline social media metrics, developed and maintained by an interagency working group of the Federal Social Media Community of Practice. TD Bank Invests in Google+ To Boost Search Results - example of a great Google+ campaign.

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A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

billion daily active users as of June 30, up 17 percent from the second quarter of 2015. Monthly active users were up 15 percent year-over-year, reaching 1.71 There are now more than 60 million monthly active business pages on the social network.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Here are some real-life examples and I am sure you can find others when you start thinking this way. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Image via CreativeMarket.com.

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Is Your CEO on Facebook Live?

SocialTimes Facebook

The social network provided the following examples of business leaders who communicate via Facebook: Beth Comstock , GE. It’s like a focus group of hundreds of people that I can ask anything of 24 hours a day. Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites.

The Social CEO (or Lack of)

Ignite Social Media

To name a few: The 2015 Social CEO Report includes a list of the most socially active CEOs, but one CEO that recently kicked his social media use into high gear is Yuanqing Yang, Lenovo’s CEO. Great group of students, @ChancellorFolt !

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Looking for examples of social media success to emulate?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

The number of monthly active users on Twitter increased 82% from January to September 2011. • ” According to research from the SMB Group, 32% of small businesses have Facebook pages though just 18% use free tools like TweetDeck and only 3% are utilizing fee-based social media tools.

How to Know if You’re Spread Too Thin in Social Media

Convince & Convert

In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. Image by BigStock.com. Amazing how far the pendulum has swung for corporate social media.

How to Create an Online Course Your Audience Will Fall in Love With

Socially Sorted

Make sure it’s not just theory – your teaching will stick more with people if you provide real life examples they can relate to. #12 Be sure to make your rules clear in your group. Social Media Strategy Facebook Facebook Groups Online Course

The Murky Nature of Internet Vigilantes

Geoff Livingston

Here’s an example: In 2011 a Reddit community member spearheaded a campaign against an online scammer. Nowhere is this more evident than private groups and communities who act on their own. I’m still rather proud of the response, CitizenGulf activism.

How to Create Sharable and Engaging Wall Photos on Facebook

Mindjumpers

Brisk Iced Tea is a good example of this. Know your target group. How to Actively Use Facebook Post Insights to Improve Your Community Management. Tweet Written by Christina Bruun who works as Social Designer at Mindjumpers.

Sharing and Collaboration

Geoff Livingston

Last week, my friend Jeremiah Owyang and the Altimeter Group team released a major study called The Collaborative Economy that drove this point home. For example, a BMW dealer in Jeremiah’s report noted that one rental car produced nine new sales.

Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. A deep understanding and full support of your partner’s activities online and off will translate to a long and happy relationship. An example.

An Interview with Sean Geehan, CEO and Founder Geehan Group

Buzz Marketing for Technology

Compare that to a $7 Billion B2B company like Celestica for example, which has only 100 customers. Oracle, Wells Fargo (commercial group), HCL, and Intesource to name a few. This ensures marketing budgets and activities are aligned with your business goals.

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Look at That, a Google+ Audience That is Largely Female

Adam Sherk

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women are the strong majority in every age group: Now for a fashion magazine site with a largely female readership that is hardly surprising.

Working with Social Media Data: Activity

Net-Savvy Executive

All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. This time, let's talk about activity. What is activity data? There's little ambiguity in clicking on a Like button, for example.

Should your online community be open or closed?

SocialFish

Community appears more active. ● New members can participate immediately without having to join closed groups. For example, board debates or committee work. ● You have fewer than 50 very active members posting in your community. •

News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). Time appears to have the most active profile.

Business Lessons from the Woodtick Theater

Webbiquity SMM

For example, LEGO Group is known for involving its most passionate customers intimately in its new product development process. A few weeks back, I had a chance to get away for a few days “up nort&# as Minnesotans say, for some fishing and relaxing with the family.

We live in the age of the “Next Big Thing”

Socialmedia.biz

When the real estate market collapsed in 2008, I managed not to panic or flee, and once again went against the grain, becoming one of the most active buyers of real estate in Austin…then Texas…and eventually, the nation.

Local TV News Teams Having Fun with Pinterest

Adam Sherk

Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams.

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How to Use LinkedIn to Become a Networking Superstar

Rebekah Radice

As the Internet buzzes with social media activity, knowing where to network can be a challenge. Get Into LinkedIn Groups. Join groups on LinkedIn and start a conversation or comment on topics relevant to your niche. Get Started with Groups. Join a group.

Working with Social Media Data: People and Groups

Net-Savvy Executive

Content and activity analysis are built on the lessons from established schools of measurement, and while we argue about the specifics, the objectives aren't so alien. Predicting Activity data linked to an individual might be useful for predicting future behavior.

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Social media activity data is a vast source of real time customer intelligence. For example, let’s say a prospect just shared an article from an industry influencer. Social activities provide indicators of buyer interest.

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Which Social Media Channels Should I Use For My Business?

yMarketingMatters

Tip #3: Before deciding which social media channel to be active on, work out a clear and implementable plan. This social media channel has an estimated 215 million active users. Google+ has 359 million active users a month – far from the ghost town it is popularly believed to be.

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent.

37 of the Best Facebook Page Apps for Brand Marketing

Pamorama

This translates to more visitors who interact with and share your content, which then appears in their activity streams and is more virally discoverable. Teams can manage complex campaigns – including Profiles, Pages, Events, Groups, and Search.

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