10 Standout Social Media Marketing Examples From 2016
DECEMBER 28, 2016
In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. First and foremost, BarkBox’s content reaches a particularly passionate group of people—dog owners. Break the ice and get active now instead of waiting. BarkBox.
4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. A good recent example of this was Target’s teen pregnancy discovery.
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Use the Active Voice.
Facebook Audience Insights: 5 Groups You Should Analyze
SEPTEMBER 25, 2015
Activity on Facebook. Along the way I’ll provide examples of what I’m seeing… There are 5 main audiences you should analyze using Facebook’s free Audience Insights tool… Click To Tweet. Monthly Active Users. While I just hit 100,000 total fans, nearly 6,000 of them were not active during the past 30 days. Most Common Age Group is 25-34.
The devil’s in the data: Identifying the groups that won the election for Trump
MARCH 13, 2017
The team identified and activated voters by creating the perfect cycle of microtargeting models, directing volunteers to conversations with specific voters at the door or over the phone. Her team attempted to persuade voters to be more active through a branding campaign about Clinton which ran in every kind of media. earn loyalty from new, active Republicans. Clinton. Trump.
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. I would like to pose that pro-active management of your customers expectations will dramatically improve the probability of your product’s success.
Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content
Convince & Convert
OCTOBER 31, 2013
From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor! Happy Halloween! Petco’s Make A Scene Halloween Photo Contest. Seems crazy, right?
Two Social Media Toolkit Examples and Other Goodies
MARCH 6, 2013
Below are a set of recommended, baseline social media metrics, developed and maintained by an interagency working group of the Federal Social Media Community of Practice. The aim is to move beyond obscure results of social media activities towards more sophisticated and more accurate assessments, leading to better informed decision-making. Part 2: How to Use the Metrics. ” 2.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
billion daily active users as of June 30, up 17 percent from the second quarter of 2015. Monthly active users were up 15 percent year-over-year, reaching 1.71 There are now more than 60 million monthly active business pages on the social network. For example, to drive awareness for Sour Patch Kids Gum, Mondelez International targeted teens with non-chocolate candy interests.
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event. For example, SxSW took place more than three months ago in Austin, Texas, but the event’s Twitter and hashtag are still alive and pushing out engaging content to continue conversations. By Steve Randazzo. Post-event Engagement Tool.
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Here are some real-life examples and I am sure you can find others when you start thinking this way. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Activating brand advocates. Never is that more true than at budget time. Users. Employees.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. What’s the best way to start and grow a LinkedIn group? How to Grow Your LinkedIn Group Numbers by Flyte Blog.
Is Your CEO on Facebook Live?
JUNE 16, 2016
The social network provided the following examples of business leaders who communicate via Facebook: Beth Comstock , GE. It’s like a focus group of hundreds of people that I can ask anything of 24 hours a day. Facebook Web Video AOL BeOmni.com Beth Comstock Brad Jakeman CEOs Chobani Craig Mullaney daily active users DAUs Devin Wenig Doug Mcmillon ebay Edelman Facebook Live Fortune 500 GE Global Business Leaders Hamdi Ulukaya hp Indra Nooyi Jeff Jones Live Streaming Live Videos Loic Le Meur Marcelo Claure Meg Whitman Pages PepsiCo Richard Edelman sprint Steve Case Target Walmart
A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
Convince & Convert
DECEMBER 9, 2014
We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Owned media activities include store signage, product packaging, website and blog content, and press releases. Image via CreativeMarket.com.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon. Influence in social media: how to find the top bloggers by blur Group. Looking for examples of social media success to emulate? What to do? But 44.24
The Social CEO (or Lack of)
Ignite Social Media
MAY 18, 2016
To name a few: The 2015 Social CEO Report includes a list of the most socially active CEOs, but one CEO that recently kicked his social media use into high gear is Yuanqing Yang, Lenovo’s CEO. Great group of students, @ChancellorFolt ! “The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Report: CMOs Eager To Integrate Social Tools by MediaPost Online Media Daily Gavin O’Malley reports that chief marketing officers have embraced social media: “From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities.” Or that 73% of U.S. ” Nearly a quarter prefer video content to text.
How Social Media Has Changed the Hotel Business
NOVEMBER 2, 2010
Yes, here are a few examples: Our marketing budget now has a line item for social media. We’ve hired an intern to help support social media activities. For example, we posted a video clip of “Transformers 3” that was filmed here at the hotel. Our hotel management company, West Paces Hotel Group , gives us great flexibility and autonomy to manage our social media program.
The Murky Nature of Internet Vigilantes
MAY 28, 2013
Here’s an example: In 2011 a Reddit community member spearheaded a campaign against an online scammer. Nowhere is this more evident than private groups and communities who act on their own. I’m still rather proud of the response, CitizenGulf activism. I believe that civic activism is needed now more than ever. The protocols of civic activism are well known.
How to Create Sharable and Engaging Wall Photos on Facebook
JULY 11, 2012
Brisk Iced Tea is a good example of this. Know your target group. How to Actively Use Facebook Post Insights to Improve Your Community Management. Community Management Facebook audience brand creative dimensions engaging fan photos identity image message outside the box sharable Target group user-generated content wall photosSend a clear message. Keep it simple.
How to Create an Online Course Your Audience Will Fall in Love With
SEPTEMBER 6, 2016
It’s the kind of content that will have your audience saying “you must have read my mind” and “it’s just what I needed” It’s content that gets them results and turns them into raving fans who stay active in your online course … and refer all their friends. Be sure to make your rules clear in your group. Online course creation is huge.
Sharing and Collaboration
JUNE 10, 2013
Last week, my friend Jeremiah Owyang and the Altimeter Group team released a major study called The Collaborative Economy that drove this point home. Whether the business is B2B or consumer expensive investments can be made accessible to larger groups of customers though community-based economics. It’s a primary example of using technology to empower a collaborative experience.
How to Know if You’re Spread Too Thin in Social Media
Convince & Convert
MARCH 30, 2013
In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. social media strategy altimeter group edison research social media resources social networks social proliferation tom websterImage by BigStock.com. well, they often don’t really know why.
Social Media Insecurity: What to do When Online Activity Affects.
Techipedia: Tamar Weinberg
AUGUST 18, 2010
Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. If my actively engaged social media colleague James posts a photo of his young son Harold on his Facebook page, James might expect comments by me and other peers who may not know the mother of that child. Call me Victoria from the example above. Really.)
An Interview with Sean Geehan, CEO and Founder Geehan Group
Buzz Marketing for Technology
JULY 7, 2010
Compare that to a $7 Billion B2B company like Celestica for example, which has only 100 customers. Oracle, Wells Fargo (commercial group), HCL, and Intesource to name a few. This ensures marketing budgets and activities are aligned with your business goals. I met Sean at a recent ITSMA Marketing Leadership forum. Where can B2B Marketers begin to improve their results?
Should your online community be open or closed?
SEPTEMBER 2, 2015
Community appears more active. ● New members can participate immediately without having to join closed groups. For example, board debates or committee work. ● You have fewer than 50 very active members posting in your community. • Groups can conduct sensitive business or work projects without outside interference. Pros and Cons of Open Spaces.
Business Lessons from the Woodtick Theater
AUGUST 1, 2011
That depends on the type of business you’ve got, but a few tactics include producing an email newsletter that’s worthy of forwarding, including social sharing buttons on your blog and website, being active in social media, having a presence on review sites like Yelp (if applicable), or even developing a formal referral program with discounts or other incentives.
Look at That, a Google+ Audience That is Largely Female
JULY 10, 2012
For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women are the strong majority in every age group: Now for a fashion magazine site with a largely female readership that is hardly surprising. Here are a few more examples. The demographics of Google+ are typically described as predominantly male and young.
We live in the age of the “Next Big Thing”
NOVEMBER 30, 2016
When the real estate market collapsed in 2008, I managed not to panic or flee, and once again went against the grain, becoming one of the most active buyers of real estate in Austin…then Texas…and eventually, the nation. Those of us who have achieved success at a young age should be terrified by these examples. It seems like nothing is safe from our love affair with newness.
Working with Social Media Data: Activity
JULY 26, 2012
All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. This time, let's talk about activity. What is activity data? Activity data is just what it sounds like: data about the behaviors of people as they use social media. There's little ambiguity in clicking on a Like button, for example.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Social media activity data is a vast source of real time customer intelligence. By using conversational keywords (event hashtags, topical hashtags, mentions of brands, mentions of influencers) and bio keywords (job title, company, location), you can really hone in on your target audience and find those who are actively researching solutions in your space. With $5.4 Attract. Convert.
News Sites on the New Digg: Who is Active, Who is Gaining Followers?
AUGUST 4, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). Time appears to have the most active profile. But how will users respond to the new format? Congratulations!
4 Reasons to Use Social Enterprise Networks for Business
AUGUST 3, 2012
Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent. Social enterprise platforms use shortcuts that make relevant conversations easier to find (using the #keyword, for example).
Working with Social Media Data: People and Groups
JULY 30, 2012
Content and activity analysis are built on the lessons from established schools of measurement, and while we argue about the specifics, the objectives aren't so alien. As I mentioned in the introduction post, the boundaries between categories aren't absolute, so you could look at much of the data that does into an analysis of people as either content or activity data.
How to Use LinkedIn to Become a Networking Superstar
APRIL 6, 2015
As the Internet buzzes with social media activity, knowing where to network can be a challenge. Get Into LinkedIn Groups. Join groups on LinkedIn and start a conversation or comment on topics relevant to your niche. You will find groups by by clicking on “Interests > Groups” from your profile or searching keywords to identify groups with similar interests.
Local TV News Teams Having Fun with Pinterest
MAY 30, 2012
Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. Many stations are not yet on it and among those that are activity and engagement is fairly low. Related posts: NBC Targets Local Markets on the New Digg. Social Media
Which Social Media Channels Should I Use For My Business?
OCTOBER 4, 2013
Tip #3: Before deciding which social media channel to be active on, work out a clear and implementable plan. billion people using the site each month, 665 million active users each day, and generates up to 645 million local business page views per week, Facebook has proved that its popularity amongst users is here to stay. That is the million dollar question I get asked ALL the time.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). For example, there’s no need to be bound by Twitter’s 140-character limit on other networks. Image credit: BundlePost.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales by KISSmetrics. How can companies best use LinkedIn as a marketing platform? ’”.
Association Social Media: The CFA Institute
DECEMBER 10, 2014
As our social media strategy gathered momentum and our external social media footprint grew exponentially, the organization invested in our activities and we built out a global team of dedicated social media professionals. Just as important, our LinkedIn groups also serve as conversation spaces for peer to peer exchange. Our Twitter footprint is a great example of how this can work.