10 Standout Social Media Marketing Examples From 2016

Sprout Social

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. The 2016 blind pre-order campaign is an example of how Taco Bell sets itself apart.

The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this. The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed.

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Trending Sources

Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know

Buffer Social

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. The News Feed learns and adapts over time based on the content you interact with the most, too.

How Ad Testing Can Combat Facebook’s Slow Ad Growth

SocialTimes Facebook

For example, if I want to run a test targeting parents, I literally write down how I define the test: “I am testing parents because I think they will provide converting leads.” But users might be resentful of ads masquerading as real content in their News Feeds. In its third-quarter-2016 earnings call , Facebook reported that 1.71 billion people used its service in June. That’s nearly one-quarter of the earth’s population!

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What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this!

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

How to Improve Your News Feed Ranking on Facebook

Mindjumpers

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. Tweet.

A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

billion daily active users as of June 30, up 17 percent from the second quarter of 2015. Monthly active users were up 15 percent year-over-year, reaching 1.71 There are now more than 60 million monthly active business pages on the social network. News Feed.

When It Comes to Facebook Posts, Size Matters

SocialTimes Facebook

Interestingly, one channel where the length of content hasn’t seemed to matter is Facebook–specifically, the effect that the amount of text in any given Facebook post has on how Facebook prioritizes that post in News Feed.

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

6 Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Products , RSS & Feed Management.

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Instagram’s New Algorithm – What You Need to Know

Mindjumpers

It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. As general guidance, it may be efficient to stop thinking about news feeds as stories.

Activation, Comfort, and Other Secrets of Online Community Management

Convince & Convert

Jay: One of the things that I see all the time, and you do as well I’m sure, now that many companies have come around to the belief that they should have a community, there isn’t a lot of community activation, or perhaps not as much as there should be.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Rebel Brown offers practical guidance on how to avoid self-promotion and salesy content that “will send your audiences running” and instead focus on providing value: “For example, let’s say your audience is challenged by performance problems with their applications.

Facebook’s Latest Blunder and the Elephant in the Living Room

SocialTimes Facebook

Here is an example of a Cheerios shared media campaign. With Facebook video ads already on mute by default and auto-playing in users’ feeds as they scroll right past them, brands already had limited opportunity to get their message across using this medium.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps.

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Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. tapping on your phone screen—see the example above). It’s hard to believe we’re already halfway through the year.

Where Content Goes To Die

Twist Image

Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). On a global basis, for example, they spend 7 hours a week watching films and movies, compared to 5.6 Imagine this: 41% of all content that people are actively recording, thinking about and interested in, they're simply not getting to. Who amongst us is able to consume all of the content that we save?

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Proper Care and Feeding of a Blog

Webbiquity SMM

You can post your email address, use a WordPress contact form plugin , or incorporate an interactive business card (see the upper-right of this blog for an example) on your blog. Blogging is a social activity. By following these tips for the proper care and feeding of your blog you’ll increase your odds of blogging success. My daughter is hooked on those pet rescue shows on Animal Planet.

Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. As a marketer I appreciate the use of a call to action to increase activity and engagement. Here are some more recent examples.

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News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). Time appears to have the most active profile.

Aggregate your online activity using Tumblr [Tutorial]

www.creativeapplications.net

Subscribe to 8824 RSS Subscribers 321 Aggregate your online activity using Tumblr [Tutorial] October 19, 2008 | In Tutorials , WebApp | View Comments Friendfeed is a great site. This is great but what if you wanted total control of your feed as well as how your site looks.

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25.

How to Increase Twitter Engagement Levels – Get Active!

Devumi

I will also be throwing some actual examples in. If you want even more specific information on when your Twitter audience is most active, try the Tweriod tool. From our own Twitter feed, we see nearly twice as much engagement on tweets which contain photos versus those which don’t.

Understanding Facebook EdgeRank [Infographics]

Pamorama

Give your posts a higher probability of appearing at the top of users’ News Feeds. The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. Examples of Edges include status updates, comments, likes, and shares.

Making Dough(nuts): A Real World Example of Using Social Media.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Making Dough(nuts): A Real World Example of Using Social Media Effectively | Subcribe via RSS Making Dough(nuts): A Real World Example of Using Social Media Effectively August 13th, 2009 Posted in Community , Social Media Tweet Share There aren’t many folks who will argue that social networking isn’t a valuable tool for business.

Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. E-mail newsletters and RSS feeds. that will draw interest, activity and ultimately links.

Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins.

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Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

Buffer Social

The Instagram algorithm, just like the Facebook News Feed algorithm , is so mysterious yet ingenious and brilliant in showing the best content to the most people. This implies that a post with more engagement is likely going to rank higher on your Instagram feed. higher on your feed.

Why, How and When to Quit FeedBurner

SocialFish

If you are currently using Feedburner for your RSS feeds, you may have noticed – as we did – that your blog feed is totally dead. Whether they’re following you on RSS feeds or via an email subscription, these are your most ardent fans. for RSS feeds only).

Facebook Audience Optimization: Better Engagement and Insights for Pages

Jon Loomer

If your page has more than 5,000 likes, Audience Optimization has already been activated and the tool should be available for you to use. ” Click “Edit” and check the box to activate it. Hobbies and activities.

11 Tips To Boost Your Social Media Marketing Productivity

Sprout Social

The need to balance content creation and curation with handling customer service and community building, as well as getting involved in promotional and advertising activities, can be a challenge. If you don’t have a plan, you are likely to waste time moving aimlessly between activities.

How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers. This is a guest post by Vanessa Van Petten.

10 Recent Changes Impacting Facebook Advertisers

Jon Loomer

News Feed Updates. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. Some examples: Concierge. News Feed Updates.

How to build email subscribers from Social Media

Razor Social

Twitter and Facebook) allow you to pin content to the top of your feed. For example, create a pinned post with a nice image that directs people back to an opt-in on your website. An example of how you can get more traffic is using evergreen content.

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Optimal Timing, Videos, and More: 10 Easy Ways to Boost Your Instagram Reach

Buffer Social

Since Instagram started sorting posts on users’ feed with an algorithm , many marketers have noticed a decline in their organic reach and engagement. Here’s an example of what you’ll see: 2. In turn, this can help your posts rank higher on your followers’ feed.

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How To Automate Twitter Without Looking Like an Idiot

SocialFish

Don’t confuse this goal with actively trying to grow our followers, which wasn’t the case. Find the RSS feeds for each source. RSS stands for Real Simple Syndication, and is a sort of live news feed for various websites. We select the “Wisconsin Only” feed, like so: You: Nice.

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Facebook Metrics: New Ways to Measure Ad and Page Engagement

Jon Loomer

This was helpful, but advertisers continued to see discrepancies between Outbound Clicks and the number of people reported to visit their website from other services (like Google Analytics, for example). Pre-Impression Activity Breakdown.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Here a few examples: 77% of the population of the world own a mobile phone. Personal : Messages can be easily customized to the demographic that they are targeted at, such as gender, age, location, activities, or preferences. For example, by gender, age, purchase history etc.

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Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Pizza Hut, for example, posts several pieces of content, and then monitors their audience’s conversations about each post. billion active monthly users, is the largest platform, and 72% of adult internet users in America use it.

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Why There’s No Perfect Time to Post on Facebook

Buffer Social

There’s more content shared to Facebook than any of us could ever consume, and as such, Facebook’s News Feed algorithm helps to determine what is shown to us every time we open up Facebook. There probably isn’t a single best time to share to social media.