29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Use the Active Voice.
Six On Page Search Engine Optimization Must Do’s
Small Business Mavericks
APRIL 21, 2012
Search engine optimization is not all about gaining inbound links. For a small business, your on page strategies are equally if not more important than your off page activities. Use keywords carefully – these tags are for users and search engines now look at them from a user’s perspective. For example, [link]. Once you have published your web page, be sure to add it to the sitemap (both the user and search engine sitemaps). Search engine sitemaps are regularly checked by the search engines. Title Tag. Title tags are as old as HTML.
The Importance of Search Engine Optimization
JULY 19, 2012
With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online. About 80% of all searches come from the organic search engines and not the paid search listings. So at a quick glance at the above numbers, this means that over 210 million people are actively using search engines to find the information they need. alone. Happy marketing!
Websites and Search Engines are Far from Dead
FEBRUARY 17, 2013
Search engines are going away. ” Professor Gelernter and John certainly have a point in that streaming information (a Twitter feed being a prime example) is an increasingly popular way to consume web content (and time). Imagine, for example, that you’re tasked with finding the best social media monitoring tool for your company. Websites are dead. Poppycock. Hogwash.
What Affects The Search Engines - Social Media
Social Media Network Marketing
AUGUST 24, 2011
In the online world, Search Engines are critical. Knowledge of Search Engines form an important part of Social Media professional's day to day activity. It is critical that you understand what a Search Engine is looking for and how best you can make use of the opportunity. While you do understand the important criteria of the Search Engine you need to keep in mind that the algorithms are updated and changed constantly. A classic example of this was Panda which was brought in by Google. Search Engines are programmes, they are scripts, they are not human.
One Activity You Should Do On Your Blog Every Day
OCTOBER 29, 2013
I want to suggest a simple activity that I think can be almost as important as creating new content for your blog. Search Engine Optimisation. I don’t spend a heap of time on SEO but as I read back through the post, I will tweak it to better optimise for search engines. For example adding a good visual or a collage of images can make a post more shareable on Pinterest.
25 Important Search Engine Optimization Mistakes to Fix Right Now
JANUARY 12, 2011
When it comes to optimizing your web site for the search engines , search engine optimization, there are a lot of things that you can do that will hurt your search engine rankings. In fact, there are literally hundreds of different factors that come into play when it comes to search engine optimization. Not having search engine friendly URLs. Duplicate Content.
How Social Media Can Affect Your Search Engine Rankings
JULY 22, 2014
Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. You can see 38% of those doing very well with search engine optimization were also extensively integrating social media. Search Engine Optimization Social Media
44 Questions to Ask Your Search Engine Optimization Company
AUGUST 31, 2010
I quickly recalled all of the search engine optimization work I did for a search engine optimization client. One of the most difficult keyword phrases I worked on for a search engine optimization client was “gift baskets. What annoys me is that the company in this search engine optimization article about being penalized by Google is still buying links. Digg this!
Search Engine Optimization: Anchor Text Flows Just Like PageRank
FEBRUARY 21, 2011
As someone who has been actively creating and optimizing web pages for the search engines since 1996, I have always been curious when it comes to everything related to Search Engine Optimization. I get even greater satisfaction when I can find something that I believe is useful to other people and I can point it out–especially to my colleagues in the Search Engine Optimization industry. Back in the 1990s, when I was doing search engine optimization for web sites, the search engines ( Altavista , Excite , etc.) Search Engine Optimization
How to Use IFTTT to Automate Search Engine Optimization Tasks
FEBRUARY 21, 2012
So an example combination that could be used on the Ifttt website is “If I’m tagged in a photo, create a status update on Facebook”, or “If someone retweets my tweet, send me an email update”. Once you’ve completed this step, you are taken to another page that shows an example of a task you could create. Search Engine MarketingIf this, then that.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
billion monthly active users as of Sept. The third quarter marked a record quarter for adding daily active users year-over-year, as Facebook averaged 1.18 More than 80 percent of pages are active via mobile. He shared the example of Tide. Instagram has more than 500 million monthly actives and more than 300 million daily actives. billion. from $0.57 Video.
Top 5 Search Engine Optimization Audit Quick Tips
NOVEMBER 29, 2010
If you have every noticed a sudden loss of website traffic or if the traffic has gone down considerably then it’s time to start thinking about a search engine optimization audit. The first step in your Search Engine Optimization Plan should include an SEO Audit. In this example, your decision is pretty straight forward. Tags: Search Engine Optimization Digg this!
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
What Search Engines Are Looking For? Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Time for a New Definition of SEO by Search Engine Watch. Social Search Engine Marketing Throws Search Experts A Lifeline by MediaPost. email marketing.
Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
JULY 23, 2013
Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. You can often find the most authoritative (in the eyes of the search engines) directories specific to your type of business simply by searching for them. Four Worthwhile Link Sources. Social media.
When It Comes to Facebook Posts, Size Matters
DECEMBER 7, 2016
Search-engine-optimization results are better. Post activity: Posts that have a lot of likes, comments and shares (especially from the people a person interacts with most) could appear higher in a person’s feed. Below is an example Facebook post showing what constitutes post text: And below is a chart detailing the results of the above mentioned study.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year. Some of the content is exclusive–as an example, The Rally , which is a two-hour show Monday through Friday from 9 p.m. Mobile ad revenue represented 89 percent of total ad revenue. Product overview.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
For example, 93% of marketers use social media for business. Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). Search Engine Journal ).
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. If you want to get value out of them, you need to actively do something.” Search Engine Visibility.
Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
Techipedia: Tamar Weinberg
JANUARY 17, 2012
Had I not had personal connections at both companies, it’s unlikely I would ever have gotten the company back into the listings.Comparison shopping engines (CSEs) also use customer ratings to reward good performers and push bad performers out of the results. If you aren’t actively working to “wow” your customers, you’re probably dying a slow, gradual death. Advertising Bans.
7 Tactful Ways of Facing The Horrors of Digital Marketing
FEBRUARY 11, 2016
You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. For example, you can turn it into a game. You whipped out your site activity tracker and found out that your bounce rate is going through the roof. Guest post by Philip Masterson.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Now it’s 2% (because search engines have gotten better). • “If you don’t have open graph tags on your site, need to do that now.” Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Facebook work best over lunch).
How I Tweaked my WordPress Blog to Rank Better in the Search Engines
SEPTEMBER 18, 2012
As bloggers and website owners, improving our websites is an absolute must, and search engine optimization is important if we want to get more traffic through search engines. For example, for hypertension, I had the URL [link] on a static WordPress page. . I decided to turn my static-page reference site into an online magazine instead, and to feature articles that would encourage social activity where people would be allowed to leave comments. I also preferred to have more pages indexed by the search engines anyway. Search Engine Optimization SEO wordpress
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. For those die hard SEO practitioners who don’t see the value in social, this article shows the last few months’ impact on search engine rankings. Geography, for example, comes into play here. And I did. wget, curl, Xenu, etc.)
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. and is much more important) then lists 10 action steps to focus “on social media activities that have SEO impact.” internet users used search engines either daily or fairly often. Search Marketing: Time To Re-engineer by MediaPost Marketing Daily.
DataSift Curation Engine Aims for Relevance in Real-time
SEPTEMBER 24, 2010
Mapping Startups & Services Filtering For Relevance In A Matrix DataSift Curation Engine Aims for Relevance in Real-time On August 27, 2010, in Social Web , by Mahendra Palsule As I have said many times previously, if 2009 was all about the hype of Real-time, the future is all about capturing Relevance in real-time. Datasift can filter this firehose using over 20 variables. link] [.]
The Social Side of Brand Management
Techipedia: Tamar Weinberg
AUGUST 7, 2012
One of the best descriptions of online reputation came from Matt Polsky on Jason Fall’s Social Media Explorer: Reputation isn’t a single stationary object, but an equation that includes many pieces, such as being known for quality products or services, being likeable, actively engaging customers, or the ability to offer valuable and relevant content. Marketing Search Engine Optimization
How Google Instant Impacts Search Engine Optimization
SEPTEMBER 9, 2010
Google Instant is an enhancement to Google’s search engine that shows you, and changes, the search results as you type, in real time. As you type, Google’s algorithm predicts and displays search queries based on other users’ search activities. What it means for Search Engine Optimization. Tags: Search Engine Optimization Because Google suggested it.
How Much of Your Traffic “Should” Come from Search?
JULY 2, 2012
In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. A fourth factor is the level of PR or media relations activity undertaken by the company.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” Or that 73% of U.S. And 73% of U.S. Fridays at 4 p.m.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A different kind of search engine, Qwiki (currently in alpha) delivers a combination of audio, images and text in response to searches on an expanding variety of topics. Create video emails? eSig.
How Search Engine Optimization Adds Value to a Website
MARCH 15, 2010
Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. But search engine optimization should do a lot more than just help you “get found in the search engine results. Do you really need to invest even more money into search engine optimization? Digg this!
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Here are other examples about how to leverage the popular video sharing site to get a job. Pam’s post has some great examples of how to find those “social media experts who just don’t deserve to be hired. 20 LinkedIn Case Studies and Examples for Professionals (Kyle Lacy): How are YOU using LinkedIn? Today, I turn 30. Enjoy! Social Media: General. Twitter.
Why SEOs Need to Pay Attention to Freebase
OCTOBER 14, 2013
If you are an online marketer, and, more specifically, and SEO ( search engine optimization professional), you need to start paying more attention to Freebase , which is a part of the Knowledge Graph. The search engines, including Google, and now Bing, are now using information from the Knowledge Graph to learn more about the relationships between things. Search Engine Optimization
5 Ways that Social Media Impacts SEO
AUGUST 21, 2012
How does social media activity impact search engine optimization? Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic: 1. Both Google and Bing use social data to annotate select listings on their search engine results pages. Fortunately a good deal of social activity revolves around sharing links.
Social Media Insecurity: What to do When Online Activity Affects.
Techipedia: Tamar Weinberg
AUGUST 18, 2010
Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. If my actively engaged social media colleague James posts a photo of his young son Harold on his Facebook page, James might expect comments by me and other peers who may not know the mother of that child. Call me Victoria from the example above. Really.)
How NOT to Build Links to Your Website: Courtesy of American Express
MAY 11, 2012
As a courtesy and value-added service, American Express is building links and doing search engine optimization for many of their small business clients. We add your website (create a link) to our highly used social bookmarking websites so that search engines can index a link to your website and members of these bookmarking websites can access your website. Not exactly. 1-877-492-9520.
The Fight for the Future of Influencer Analytics
Convince & Convert
AUGUST 19, 2012
The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score. The new Klout is improved on this front, as it overweights action (clicks and other engagement) and underweights activity (tons of pointless tweets). Fair enough. Very easy to use. Very easy to understand.
How to Stop Google from Using Your Photo in Ads
OCTOBER 12, 2013
Note that it applies only to actions that Google displays within ads; the “Summertime Spas” example above shows a shared endorsement appearing in an ad on Google Search. Google+ is designed to enable your content to be discovered, for example, by surfacing contextually relevant content or actions when they might be of interest to others. October 11, 2013. What Can I Do?