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HOW TO: Activate Your Brand's Super Influencers

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Here are three tips to help you activate your top influencers.

No One “Consumes” Social Media

Geoff Livingston

No one goes home and says, “I think I’ll consume Facebook for three hours.&# “How about some Disqus or Quora at dinner, this is boring.&# Many Americans use three or more actively used viewing screens for media — TV, computer, and now mobile/portable.

Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. A deep understanding and full support of your partner’s activities online and off will translate to a long and happy relationship. An example.

Aggregate your online activity using Tumblr [Tutorial]

www.creativeapplications.net

Subscribe to 8824 RSS Subscribers 321 Aggregate your online activity using Tumblr [Tutorial] October 19, 2008 | In Tutorials , WebApp | View Comments Friendfeed is a great site. Â Â To aggregate your activities you will need to use RSS import function in Tumblr.

Making Dough(nuts): A Real World Example of Using Social Media.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Making Dough(nuts): A Real World Example of Using Social Media Effectively | Subcribe via RSS Making Dough(nuts): A Real World Example of Using Social Media Effectively August 13th, 2009 Posted in Community , Social Media Tweet Share There aren’t many folks who will argue that social networking isn’t a valuable tool for business.

Facebook’s New Comment System: All You Wanted to Know

The Marketing Blog

Let’s look at this all new plug-in and what makes it vastly different from already available commenting systems like Disqus, Intense Debate etc. For example, you need to enter the URL of the website where the comments system will be integrated.

When to Post on Facebook, Twitter, Tumbler for Maximum Effect

blog.bitly.com

Studying the differences between these networks leads us to interesting insights, for example, did you know that the half-life of a link on Twitter is 2.8 The peaks of Twitter activity fall before the optimal time to post. blog comments powered by Disqus. bitly blog.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

We’ve all heard examples of how breaking news spreads immediately on Twitter. It also creates custom graphs that display the activity for any given word on Twitter. But to get a quick idea of a user´s activity on Twitter (before I decide to follow him/her for example), I use [link].

Why Livefyre is Here and How It Helps You

Ari Herzog

Most of the people reading this sentence have an account (whether used actively or inactively) on Twitter, Facebook, Google, or another online media platform. Shonali elaborates with an example: Try it out.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Share the 10OFF discount code for everyone, for example. Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active.

The Joint Chiefs of Staff 2010 Social Media Strategy | Justin Levy

Justin Levy

We have seen plenty of examples of how government and politics (sometimes one of the same) are using social media.

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. For example, I’ll put “I tweet. Examples of baits are: graphics, eBooks, whitepapers, scripts, website themes, coupon codes, etc.

Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. If you’re active in any particular medium, you become influential.

Want to Friend Me on Facebook? Please Use My Public Page or.

Techipedia: Tamar Weinberg

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). Reply Ray January 13, 2010 at 2:06 am I could be wrong but the Facebook user claim is based on active users only.

Open Research: A Framework for Social Analytics

www.web-strategist.com

View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental.

22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

www.toprankblog.com

KickApps – Self service social media web site authoring and social content management system system supporting video, social networking, social graph & activity streams, apps & analytics.

An Interactive YouTube Campaign By Tipp-Ex | Mindjumpers

Mindjumpers

It’s a fun campaign that demonstrates the benefits of the the product as it activates the audience – and believe me when I say you’ll grow a bit addicted to coming up with a new titles. It uses YouTube in a new way, which really activates the audience.

A Commenting System to Rule them All: Why Choosing the Right Comment System can Make or Break your Blog

ProBlogger

Disqus. Disqus was created as a platform to cultivate online dialog on a variety of subjects such as sports, tech, entertainment, and more. Disqus platform. One of the major benefits of Disqus is its strong moderation features.

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Social Media Marketing - Is Your Business Ready?

www.toprankblog.com

If active, how long has the company participated with social media sites and which?

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly. These investments help keep a finger on the pulse of every conversation active on the networks.

How to Become a Niche Rockstar: The Guide

Viper Chill

The huge growth of online sites like Youtube, Twitter and Facebook, which have the potential to give anyone a large audience are a great example of this in action. Before I continue, I want to say that I don’t think of myself as an A-Lister, but the following example is relevant.

How to Write a Great Article for the Internet

Social Media Network Marketing

Here are seven simple tips and some examples that will teach you how to write a great article for the Internet: 1) Create a catchy title Your article's title can be a make or break for readers.

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

www.niemanlab.org

Retweet activity is highest late in the work day, between 2 and 5 p.m., Comment activity also jumps dramatically: Users have more time and attention to devote to content on the weekend, even if the content isn’t fresh, and fewer distractions compete for attention.

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Considering the above example, I pose a question on Facebook etiquette: Is it appropriate to let these requests sit in pending mode or to reject the friends outright?? I’m currently actively following over 200 folks.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. One example is Mint and the insights they offer via their blog. She was the epitome of this example! (I

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

For example… If someone purchases an item, the Goal URL would be the “thank you for your order&# or confirmation page. I had no idea about tracking conversations on Google Analytics, I used Disqus for that purpose and also livefyre. Here are 10 Examples That Dont.

ROI 62

Are We Connected Yet?

Justin Levy

One of the things that is most important to me is the meaningful relationships that I’m able to build through this blog, Prime Cuts (my foodie blog) and the various networks that I’m active on. For example, I will post my Facebook link on Twitter or vice versa. I use it to share a lot with you by pulling in from the many other networks I’m active on.

We'll Always Have Blogging

Social Media Marketing

When a crisis is brewing, this means that your blog can become a central hub of all activity - one that you control - that can still be engaging and two-way in nature, should that be required. For a great set of examples, check out Mashable's 15 Excellent Corporate Blogs. "I

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

With 350 million+ users, a self-promoting and natural way to have people promote your product, and a very active audience full of close friends and family, what’s not to like? Here’s an example of a simple tab I set up: Welcome!

The 39 Social Media Tools I’ll Use Today

www.convinceandconvert.com

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. I’ve seen my average number of comments increase since I moved to Disqus.

Tools 62

How PR Pros Are Using Social Media for Real Results

mashable.com

“One recent example is that EPISD (El Paso Independent School District) is a legacy customer of Palisade Systems, and recently signed up for the DLP solution. Anamarie Rebori, a spokesperson for Senator McCaskill, told us that the senator actively uses social media. The most successful PR pros focus on creating active relationships and truly engaging with their customers (or constituents) to have a real conversation.

How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

For example, one of my Friendster aliases is Times Square. Extracurricular programs combine summer programs, vacations, and related activities. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

How To Measure Blog Conversion

socialmouths.com

We’ll create an example to explain the process. In this example you sell coaching sessions, you need to find clients that will put you on a retainer for a period of time. It’s clear that in this example our approach is a 2-Step lead generation process.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

Strongmail , a traditional email marketing platform offers platform that tracks the multi-stage sharing activity of the campaign all the way to conversion, analysis on reach, sharing activity, CT’s, feedback on Facebook fan page wall posts.

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications.

Plaxo 32

What the Future Holds for B2B Social Media Marketing

mashable.com

Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies. That gap stayed true for a wide range of social media activities; 75% of B2B companies participated in Twitter (compared to 49% for B2C), 74% hosted a blog (compared to 55% for B2C), and 66% engaged in online discussions (compared to 43% of B2C companies). Her example was the PayPal Developer platform.

B2B 39

The Three C’s of Social Content: Consumption, Curation, Creation

www.briansolis.com

The Social Genome The activity that defines the social web is as diverse as the personalities of its inhabitants. only 10% of online consumers actually upload videos for example.

3 Tips for Maximizing Engagement With Facebook Likes and Shares

mashable.com

Facebook recently released data on the value of a “Liker&# which provides compelling reasons for engaging them: “People who click the Facebook Like button are more engaged, active and connected than the average Facebook user. People typically “Like&# things or social objects , but share activity. For example, if someone makes a comment on an article or reviews a product, they are more likely to want to share their point of view with friends rather than “Like&# it.

Content farms will eat themselves

The Way of the Web

If you can optimise a page for traffic and response by targeting people actively searching for it, and it’s something which advertisers will happily bid a significant amount to advertise against, you’re in business.

Google Me – quick thoughts for and against…

The Way of the Web

For example, Mike Arrington argues Google should clone Facebook , Kim-Mai Cutler argues the opposite.