Ignite Social Media

JUNE 3, 2021

and the app is trending towards 1B active users by the end of the year. For context, Instagram’s current active users base is 1B and it’s been around twice as long as TikTok.). Follower Activity: Times and days that your followers are most active on TikTok. Gender: Distribution of your followers by gender.

Analytics 154

Analytics Brands CPA Overview 154

Ignite Social Media

MAY 13, 2021

Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. Additionally, implementing CAPI requires a Facebook Business Manager account and active Facebook pixel. Although we still have access to third-party cookies, Apple’s iOS 14.5

API 155

API Conversation Tips Facebook 155

agora pulse

NOVEMBER 4, 2020

You can take advantage of this to ensure that your target audience is seeing your content when they’re actively interested in. While Reddit’s CPC-focused campaigns resolve some of these concerns (which were largely an issue with CPM billing, and which we’ll discuss in another minute), this warning is still there.

Reddit 115

Reddit CPC CPM Cost 115

Social Media Strategies Summit

SEPTEMBER 12, 2019

The majority of programmatic ad buys are priced by CPM (cost per 1,000 impressions). On average, programmatic CPM’s are within the $0.50 to $2 range , versus the average $10 CPM of a direct buy. In 2018 alone, advertisers lost $19 billion to fraudulent activities. Rise of Voice-Activated Advertising. Lower Costs.

Advertising 118

Advertising CPM CPC Buy 118

Jon Loomer

NOVEMBER 6, 2018

Optimization is a continued refinement of your currently active ads. It’s slightly different than overall account scaling in that it’s more tweaking and tuning what is currently active to run more smoothly. Optimization: Increasing yield (results) and cutting waste. I’m keeping an eye on all these issues: Reach. Cost Per Result.

Organization 166

Organization CPA Facebook CPM 166

The Realtime Report

JULY 20, 2012

Facebook: 950 million active users. Qzone: 576 million active users. Sponsored Stories ads are paying off for Facebook, with CPM rates jumping 58% for both desktop and mobile Facebook ads in the last year. Mobile ads have a CPM of $9.86, 13x higher than desktop ad CPMs for the social network. via Forbes.

Social Networking 183

Social Networking Mobile CPM Tumblr 183

Buzz Marketing for Technology

JULY 20, 2011

This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions.

CPM 276

CPM Facebook Buy Cost 276

Hootsuite

OCTOBER 28, 2019

Consumer : these metrics reflect how active customers think and feel about your brand. Cost Per Thousand Impressions (CPM). Cost Per Thousands Impressions , or CPM, is the amount you pay every time a thousand people scroll past your sponsored social media post. Unlike in a CPC campaign, a CPM post won’t necessarily drive action.

Metrics 112

Metrics Social Media CPM CPC 112

Likeable

AUGUST 13, 2019

With these in-feed video ads, there are three action models: CPClick, CPM, CPView (6 seconds). As of June, TikTok has over 500 million monthly active users around the world and counting, with about 14.3 adults actively using the platform. This brings an incredibly deep level of user engagement. million U.S.

Advertising 93

Advertising CPM UGC API 93

The Realtime Report

JULY 6, 2012

Facebook: 901 million monthly active users. Qzone: 576 million active users. The #RLTM Scoreboard: Social Networking Stats for the Week. via Facebook. Twitter: over 500 million users. via Twopcharts. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via LinkedIn.

Cost 142

Cost Social Networking CPC CPM 142

Ignite Social Media

FEBRUARY 18, 2019

billion monthly active users according to Statista (chart below). 4 Placement Efficiency: Facebook has found that opting into 4+ placements drives the greatest CPM efficiency and continues to signal a competitive bid within the auction. Facebook continues to dominate the social space as a market leader.

Advertising 121

Advertising Facebook CPM Committee 121

Keyhole.co

MARCH 18, 2023

But putting so much effort will zero down if you don’t analyze your LinkedIn activity and take action to improve your lead generation efforts. By joining relevant LinkedIn groups, you can stay informed about your industry’s latest updates and activities and be among the first to hear about any new products, services, or initiatives.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

But putting so much effort will zero down if you don’t analyze your LinkedIn activity and take action to improve your lead generation efforts. By joining relevant LinkedIn groups, you can stay informed about your industry’s latest updates and activities and be among the first to hear about any new products, services, or initiatives.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Convince & Convert

MARCH 19, 2018

Audience Behaviors allow you to target users with a specific intention, like travel plans, purchasing activity, etc. By paying per impression, you can optimize your CPM to just $0.02 Instead, focus on the activities that matter most to your business. Video ads are far more memorable than static images and plain text.

CPM 148

CPM CPA ROI Campaign 148

Twist Image

SEPTEMBER 26, 2012

Current CPM rates are low and the ability to interact with the ads has fallen off of the cliff. The challenge, as DigiDay so saliently points out, is the massive cost hat will be incurred for the brands that want to actively participate in native advertising. My, how things change in such a short while. What do you think? advertising.

Advertising 96

Advertising CPM Adwords Affiliate marketing 96

Pixlee

OCTOBER 13, 2021

And they start from $10 per CPM. For brands active on Instagram, resharing successful content you’ve created for reels or IGTV posts is a good strategy. Think long-term: set up a partnership for more than just one campaign (i.e., a series of product launches or free samples for them to feature every month, etc.). Use Paid Ads.

Engagement 52

Engagement UGC Brands CPM 52

Keyhole.co

MAY 25, 2022

All those posts you share, the interactions they generate, the comments they receive, and other activities get together to form useful data. These insights allow you to create targeted content and post them when your fans are most active to influence their purchase decisions. Why Do You Need Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

APRIL 5, 2022

So you can get an accurate reading of how well you managed to retain viewers who actively watched your videos. Ad cost (CPM, CPE, CPC, CPCon). This Facebook video metric shows you when viewers start to drop off when watching your video. Negative feedback. Are people responding negatively to your video?

Metrics 129

Metrics Video Brands Facebook 129

Jon Loomer

MAY 5, 2015

Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM). Impressions (CPM). Facebook knows this based on user activity and their history of clicking links. Optimized for Daily Unique Reach.

CPC 126

CPC CPM Facebook Cost 126

Oktopost

SEPTEMBER 4, 2020

If you’re looking at consistently active users in the United States, as many marketers are, the numbers flatten out somewhat : Facebook has 223 million compared to LinkedIn’s 170 million. When you want to get your name out there in a big way, Facebook gives you a better reach for your dollar with its considerably lower CPM.

B2B 150

B2B LinkedIn Facebook Statistics 150

Oktopost

JULY 15, 2020

LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more. You can group by location, target industry, CPM, or whatever makes sense for you, and refine those groupings further as you learn more information about each lead. Consider: You get more leads. Go Deep with LinkedIn Sales Navigator.

B2B 148

B2B LinkedIn Tips Marketing 148

Likeable

SEPTEMBER 17, 2019

But with Pinterest, Instagram, and YouTube (the most active influencer platforms) boasting monthly active user counts of 300 million , 1 billion , and 2 billion respectively, how do you know which of those users are actually influencers?

Influencer 81

Influencer Marketing CPM Fashion 81

Buzz Marketing for Technology

APRIL 6, 2010

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing. But Facebook?

Platform 224

Platform Facebook CPM CPC 224

agora pulse

SEPTEMBER 23, 2020

Being more focused and goal-oriented means dropping tasks and activities that don’t help you hit your goal. Tip: Agorapulse users can also track the success of their Facebook pages by using the tools ROI calculator, which measures engaged fans, CPM (click per mille a.k.a. What Are SMART Goals? click per thousand), and link clicks.

Social Media 144

Social Media ROI Social Media Management URL 144

Convince & Convert

FEBRUARY 28, 2012

They envision on a strategic level, building fully integrated campaigns, and they have the capabilities to execute on the tactical level, conducting activities that drive real business results. These next-generation professionals excel in the emerging core-marketing disciplines of mobile, analytics, social, web, search and content.

CPM 137

CPM Compete Marketing Hubspot 137

Jon Loomer

JULY 2, 2015

You can view activity by domain (default), URLs, device or events. By selecting “Account Activity,” you’ll get a report of all activity on your ad account — including things like ad approvals, ad rejections, ad creation, etc. But you can filter by any of the following information… Delivery: Active.

Facebook 114

Facebook CPA CPM Campaign 114

Jon Loomer

MAY 3, 2023

Here’s a look at the growth of monthly active users on all Meta apps… It doesn’t seem possible that this increase alone could explain the drop in ad prices. User Activity While one way to increase inventory is to increase the number of users on the platform, another is for users to spend more time there.

Price 180

Price CPM Cost Advertising 180

Jon Loomer

JANUARY 19, 2017

You need to build your Automated Rules with a set of variables… Apply Rule To: Your rule can apply to specific campaigns, ad sets, or ads that you’ve selected, or all active campaigns, ad sets or ads. CPM (Cost per 1,000 impressions). Or you can choose to apply the rule to all active campaigns, ad sets, or ads (choose one).

CPC 60

CPC Facebook CPM Cost 60

Sprout Social

APRIL 12, 2022

With an active Facebook Page, you can use a service like Sprout’s customer care solutions to manage comments, reviews and messages all in one place. Looking at metrics like CPC and CPM will tell you if your ads are performing well. This is where you set up things like a greeting and your Messenger URL.

Facebook 121

Facebook How To Metrics Hashtag 121

Laurel Papworth

JULY 13, 2010

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 for every 1,000 views; social sites dragged down the average online CPM by as much as 18% over the last year.

Social Networking 98

Social Networking Advertising comScore CPM 98

Hootsuite

OCTOBER 27, 2020

In particular, some platforms that enjoyed a surge in use during lockdown may see their monthly active user figures drop down again once people are able to participate in a wider variety of everyday activities. And what’s more, the cost of individual ad units actually decreased significantly during the same period.

Report 145

Report Social Media Yahoo Analysis 145

Sprout Social

OCTOBER 10, 2019

The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. Bids will run on either a CPC or CPM basis, and it’s important to test and optimize which option drives the best cost per lead/conversion for your company.

LinkedIn 94

LinkedIn How To Real Estate Advertising 94

Hootsuite

JUNE 11, 2020

Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., Sidebar: Discovery ads are also a type of TrueView ad, because people must actively choose to watch them. per 1,000 views). *Or Or up to 20 seconds if you’re in India, Malaysia, Mexico, Singapore or EMEA in general. Bumper ads. Source: ThinkwithGoogle.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Sprout Social

JANUARY 27, 2021

If you’re actively scheduling and promoting your YouTube content across your social channels, this report is definitely one to watch. Playback-based CPM: The estimated gross revenue per thousand playbacks. This report shows how many times your content has been shared through the “Share” button on YouTube. The Cards Report.

Analytics 141

Analytics YouTube Video Embedding 141

Sprout Social

MARCH 27, 2019

Getting ahead of them and actively catering to the problems your customers have ensures that you remain relevant. You’ll also have to set a Cost Per Action (CPA) and pay on a CPM basis. Being active on Quora is an excellent way to build credibility and thought leadership. you know it’s worth writing about.

How To 100

How To Marketing Notification Case Study 100

ProBlogger

DECEMBER 3, 2012

Concentrate on brands that are actively advertising and have money to spend. Each brand will have its own marketing calendar of activity, with the budgets normally planned two to three months before the live date. CPM: Cost per thousand impressions served. At a $15 CPM, 100,000 impressions would only generate $1,500.

CPM 41

CPM Proposal Price Press Release 41

Jon Loomer

FEBRUARY 27, 2023

The Results Here are the primary metrics that we’ll want to look at: CPM CTR CPC (Cost Per Link Click) Cost Per Landing Page View Cost Per Quality Visitor (2 Minutes + 70% Scroll) I included CPM because the cost to reach people can do crazy things if it’s drastically different between ad sets.

CPM 190

CPM CPC Eventful Cost 190