Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. But what we do execute is our social media strategy, our content strategy, our marketing campaigns and our creative decision-making. “Believe in something.

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Activities Brands Social Capital Compete 113

Social Media Strategies Summit

APRIL 11, 2024

For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Source: youtube.com 2.

Social Media 225

Social Media Tips Marketing UGC 225

Ignite Social Media

DECEMBER 4, 2018

With that much online activity, social media had to be a big piece of the strategy to drive traffic. We’ve rounded up three of the best Black Friday Social Activations and content inspirations. Top Black Friday Social Activations. We love taking a look at how brand’s activate around Black Friday.

Activities 94

Activities Retail Issues Social Media 94

Myrland Marketing

OCTOBER 8, 2020

People are busy, so I understand why it might be tempting to automate activity on social media. If the empty approach of using a machine to automate networking and business development activity pretending to be you does not leave you cold, perhaps it will seal the deal if you know that using bots is against LinkedIn’s terms of service.

Activities 94

Activities LinkedIn Training Conversation 94

Pam Moore

APRIL 1, 2019

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

Activities 97

Activities Brands Analysis Template 97

Ignite Social Media

SEPTEMBER 18, 2023

Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses the app for an hour and a half per day. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands.

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Brands Content UGC How To 110

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. . It’s the Trend.

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Video Content Marketing YouTube 146

Buffer Social

DECEMBER 7, 2023

Think about five content creators you admire. Mary shared her success story—features on the Huffington Post, international gigs—all stemming from her consistency as a content creator. Anchor your content strategy on the 3 Whats Before 2019, my content creation was like throwing spaghetti at the wall.

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Tips Content Startup LinkedIn 112

Ignite Social Media

MAY 1, 2017

Here are a few things to consider for your brand before publishing any holiday content this May: 1) Who Is the Content About? Because of the gravity of Memorial Day, especially compared to more light-hearted holidays like Valentine’s Day, considering who the focus of your content is matters a great deal. Consider hashtags.

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Activities Brands Hashtag Social Media 104

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

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Content Collaboration Project Template 80

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits. Inbound Links.

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Metrics Content Marketing ROI 191

Ignite Social Media

MAY 29, 2020

Now, with the recent shift in consumer behavior due to the COVID-19 pandemic, TikTok has grown to over 800 million active users and diversified its audience with a rapid increase in Millennial users. So now that all eyes are on TikTok, how do brands create an active presence that drives business results? Home Renovations.

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Types Brands Content Remix 171

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

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Strategy Content How To Marketing 114

Social Media Today

MARCH 29, 2023

Google’s 2022 Ad Safety Report highlights the scale of moderation activity required at large platforms.

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Google Content Report Activities 190

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Truth is people are still on Facebook, active and consuming content — especially videos. But how is your video marketing performance? So, let’s do this! Interviews or Q&As.

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Social Media Video Company Content 246

agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. But this oversight is probably not because marketers don’t want to use content marketing.

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Content Marketing How To Social Media Management 182

Ignite Social Media

JULY 18, 2017

Well, hopefully today we can shed some light on a few tips to help brands stay active in the off season. If you’re a brand that produces a time sensitive product, like swimwear, focus on content that gets fans prepping for swim season and highlighting your various styles for the upcoming year. Focus on Brand Awareness.

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Activities Brands Banking UGC 121

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Quick Jump to Section.

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Content FAQ Sentiment Hashtag 118

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 121

Strategy Brands Content UGC 121

Bill Hartzer

NOVEMBER 24, 2014

Google has activated their first New gTLD domain name, which is nic.google. 302·Found Location:·[link] Cache-Control:·private Content-Type:·text/html;·charset=UTF-8 X-Content-Type-Options:·nosniff Date:·Mon,·24·Nov·2014·19:16:13·GMT Server:·sffe Content-Length:·228 X-XSS-Protection:·1;·mode=block Alternate-Protocol:·80:quic,p=0.02

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Domain Name Activities Google Forums 163

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Content 126

Content Newsletter Research Tools 126

Pam Moore

APRIL 1, 2019

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

Activities 60

Activities Communities Social Media How To 60

Ignite Social Media

AUGUST 27, 2020

With an emerging influx of new engaging users, we have seen a variety of new and old trending social media content stick on social channels over the course of the year and here they are. When it comes to content, one type rules above all else: Video. According to a Cisco study , by 2022, 82% of all online content will be video content.

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Trends Social Media Content Retail 127

Ignite Social Media

SEPTEMBER 9, 2020

The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017. With the addition of a branded content tool in Facebook Groups, Group Admins will have the ability to run sponsored posts in partnership with brands or influencers. How It Works.

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Groups Groups Tools Brands 172

Keyhole.co

NOVEMBER 27, 2023

million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. All their social media accounts actively put up new posts and stories, which elevates their brand image and value. LinkedIn: 4.2 million TikTok: 2.5

Curation 52

Curation Social Media Strategy Content 52

Meltwater

JUNE 9, 2019

What is interactive content?Interactive Interactive content requires your users to engage with it actively. Its immersive nature means that your audience will spend more time engaging with your business with their… Read More >>>.

Content 151

Content Social Media Activities Engagement 151

SocMed Sean

JULY 11, 2018

Great question came to me yesterday regarding the activity of link-building through guest blogging. Thought this answer might help those out there who are wondering whether back-link building is even a worthwhile activity anymore. Am I being selfish about my content? Are the back-links from other sites worth it?

Content 209

Content Buy Sites Energy 209

Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Content Sharing. The Company was forced to make a speedy apology and promise a detailed review of their content strategy.

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Activities Social Media Film Mobile 100

Oktopost

OCTOBER 20, 2021

One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. It’s not hard to argue in favor of content personalization, but figuring out how to actually implement it is another matter entirely. What is Content Personalization?

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Content B2B Statistics Data 122

Mindjumpers

JULY 10, 2012

The community manager has to manage the local language and it’s a core ability to know how to communicate social content on a local level. Are you interested in learning more about the processes and values of local market activation for global brands? Culture – Culture is one of the largest components of how we communicate.

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Activities Social Media Brands Guidelines 235

Oktopost

MAY 11, 2022

Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Christopher’s biggest challenge when it comes to category creation and what he would have done sooner to make the concept of content governance easier to consume. Meet Christopher Willis.

Brands 144

Brands Content B2B Apple 144

Pixlee

OCTOBER 16, 2020

Preparation is key—it helps you manage stress, saves time, and gives you better control over content creation. But when plans are upended, photoshoots canceled, and activities rescheduled, it can be tough to stick to the plan you created. Not all content is created equal. Why you should include UGC in your social media calendar.

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UGC Content Strategy How To 82

Direct Marketing Observations

MARCH 23, 2015

The world of the content marketer/social media marketer is changing. A rush to crank the content out. We’re so enamored with the platforms that allow us to say something quickly, or publish or push out a piece of content in just 2-3 clicks, that we have lost our way. Clearly, we are all suffering from a need for speed.

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Activities Social Media Conversation Engagement 100

Mindjumpers

OCTOBER 22, 2014

More than 100 million users worldwide share over 400 million snaps a day (outpacing the photo-sharing activity on both Facebook and Instagram!). People have to actively add you as a friend -which of course limits the number of followers- but also secures that nobody gets annoyed with snaps they haven’t asked for. •

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Platform Brands Content Mobile 229

The Social Media Hat

APRIL 6, 2024

Instagram analytics provide insights into your audience demographics, their most active times, and the type of content that resonates with them. The post 7 Instagram Analytics Metrics Every Social Media Marketer Should Track appeared first on The Social Media Hat.

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Metrics Analytics Instagram Social Media 139

Social Media Today

DECEMBER 9, 2020

Facebook's testing a new feature in its Creator Studio dashboard which would provide an overview of your Instagram post activity.

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Instagram Overview Facebook Tools 218

Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. So, what exactly is the key when it comes to transforming social media content into something that can exist (and make strategic sense!) We’d love to help.

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Social Media Content How To Hotels 109