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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Instagram: 10.3

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Experiment: Does AI Write Better X (Twitter) Posts Than Humans?

Hootsuite

Using AI to write social posts, specifically on Twitter, also begs the question: Do AI-written captions impact engagement and reach? Does the Twitter algorithm penalize tweets written by AI? Well, I’ve been on X (formerly Twitter) for more than ten years, so by this point, I should know my own audience best.

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How to Use Social Media to Keep Students Engaged and Excited About College

agora pulse

Talk about the painting of new murals, road closures, and construction around campus. If Facebook , Instagram , and Twitter see that a large percentage of people are interacting with your content, they’ll see it as important and relevant. Your content will then show up higher in users’ feeds. Why is it so successful?

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

Being a technology company, their community is an active network consisting of developers, consultants, customers, and Salesforce staff. Salesforce is actively running their communities with fervent involvement. Salesforce has multiple active “corporate accounts&# such as @Salesforce. See [link] for a quick overview.

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Social Media Weekly Roundup 1/18-1/22

Firebelly

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 2) | Main | Youtube Tuesday: Lost Generation » January 22, 2010 Social Media Weekly Roundup 1/18-1/22 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. It’s about building credibility and positive regard before you have a viral Twitter mess to clean up. Check out O2’s Twitter feed for inspiration: 3.