Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 87

Team Tools Marketing Hubspot 87

Oktopost

NOVEMBER 19, 2020

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. Looking for More About How to Upskill Your Team?

Team 131

Team B2B Marketing How To 131

Oktopost

JUNE 6, 2020

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt.

Activities 98

Activities Notification Team Influencer 98

Visually SM

JULY 31, 2020

Truth is people are still on Facebook, active and consuming content — especially videos. When you go for the interview format, you can invite specialists of the market, influencers, team members, or even customers. Learn what works and delegate the execution to your team. It has been said that Facebook was on its deathbed.

Social Media 246

Social Media Video Company Content 246

Likeable

DECEMBER 1, 2020

At Likeable, we’ve always been flexible in allowing our team members to work from home when they needed to. So, with all of our new-found knowledge from the craziness that was 2020, we’re coming at you with eight tips for creating an awesome remote company culture. months, we’ve all been WFA (working from anywhere!).

Company 111

Company Handbook Collaboration Hosting 111

Buffer Social

SEPTEMBER 28, 2023

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer.

Project 62

Project Team Journal Hosting 62

Oktopost

APRIL 14, 2021

But if you dig into what the term really means, it’s all about giving teams the time to concentrate. Kevin shares tips from his team on producing effective outcomes and why dedicating time to focus on teamwork is critical for high performance. Why should organizations and marketers care about collaboration?

Activities 107

Activities B2B Apple Collaboration 107

Webbiquity SMM

NOVEMBER 27, 2018

The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. Just 10 (15%) of these event professionals maintain active Twitter accounts.

Team 160

Team Marketing B2B Eventful 160

Buffer Social

OCTOBER 13, 2022

As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. Depending on your role: Depending on your team and your role, it might make sense for you to also check Notion, Jira, Paper, or Trello daily. As they say, clear is kind.

Team 101

Team Notification Wiki Project 101

agora pulse

MAY 19, 2020

Think of support teams, and you may picture rows and rows of endless desks with headphone-wearing businesspeople (No doubt, this image is influenced by all the boring “support” stock photos out there.) But a successful support team is far warmer and more vibrant than that. Where are we today in terms of the Customer Care team?

Team 118

Team How To Knowledge Base Skills 118

Buffer Social

JULY 31, 2023

To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation. How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams. Here are some of them.

Team 72

Team Examples Content Policies 72

Janet Fouts

NOVEMBER 18, 2018

As more and more executives are seeing the value of leadership coaching for themselves, they’re looking to provide coaching for their teams as well. In part to save money, but also to create an internal environment where the team learns together and collaboration happens more fluently. Lastly, team coaching is much higher energy.

Groups 134

Groups Groups Company Exercises 134

Oktopost

DECEMBER 16, 2020

About Colin Day: Colin , has extensive experience in the world of Martech, Financial Services and Fintech, epitomised in his acting as VP of Global Marketing Operations for the world’s largest FinTech company, FIS , for over five years. SunGard was acquired by FIS in 2015. Like What You Heard?

Team 125

Team B2B Apple Banking 125

Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Teams that use AI are more likely to meet their goals.

Research 140

Research Strategy Influencer Survey 140

Buffer Social

JUNE 24, 2021

It’s been a busy season for our engineering, product, and design teams at Buffer — what we collectively refer to as EPD. Women on the engineering team have a much lower eNPS than their male counterparts. Below, we’d love to share the survey results transparently through the note I shared with our team.

Survey 62

Survey Engineering Team Engagement 62

Rebekah Radice

DECEMBER 10, 2018

Leading a high-performance marketing team is harder than ever. Between systems, processes, and proving ROI, teams and their leaders struggle to meet expectations, hit objectives, and stay focused in an ever-changing online world. But there’s also never been a more dynamic and exciting time to lead a marketing team.

Team 99

Team How To Marketing Atlassian 99

Convince & Convert

MARCH 28, 2024

Create a repository Your team’s capacity to act on the insights that appear from voice of customer collection efforts can be limited; having a repository is also like having a storage closet for customer-validated ideas – but only if you keep track of them. Make it a central part of your company’s narrative.

Data 142

Data Repository Team Process 142

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Her experience includes marketing leadership roles at start-ups and high-growth companies such as Instart (later acquired by Akamai), Sauce Labs and Centrify (later acquired by Thycotic), and CA Technologies. Meet Natalie Binns.

B2B 62

B2B Company Social Media Apple 62

agora pulse

JANUARY 9, 2019

Finding the right social media management tool isn’t easy– especially when you are merging teams and creating a brand new strategy. Yet that’s exactly what Siemens Gamesa , a renewable energy supplier, had to do when the wind power business Siemens merged with the wind energy company Gamesa in 2017.

Energy 114

Energy Company Social Media Management Analysis 114

BeingOptimist

FEBRUARY 12, 2024

Are you looking for a reliable and comprehensive solution to monitor and track computer activities? It provides a comprehensive set of features that allow employers to monitor and track employee activities on company-owned devices, ensuring productivity, security, and compliance. Look no further than SentryPC. What is SentryPC?

Software 105

Software Review Notification Price 105

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media tools prepare your team to be at the forefront of the future.

Social Media 102

Social Media Team Social Media Management Report 102

Social Media Strategery

NOVEMBER 8, 2010

That’s why these people MUST learn how to identify, develop, and empower their second team. What’s a “second team&# you ask? Second Team – a group of individuals, formally or informally organized, who are mentored and coached by a leader and who work together to further a shared vision and goals.

Team 101

Team Activities Social Media Training 101

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 102

Resources Telecommunications Collaboration Project 102

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. This post How Team Sprout Uses Its LinkedIn Company Pages Report originally appeared on Sprout Social.

Team 40

Team LinkedIn Report Company 40

Convince & Convert

JUNE 12, 2014

The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. What can we learn from these sports teams embracing social media? Hey @LifeAtPurdue.

Team 146

Team Features Sports Case Study 146

Buffer Social

APRIL 20, 2021

The pandemic meant added stress for all of us, especially for the parents in the team. I wanted to get through it with the team, mentally, in the best position. I believe that many businesses that are squeezing every last drop they can get out of their companies in terms of profit, productivity, etc. Or is it based on teams?

Team 91

Team Meeting Issues Company 91

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It takes more work to provide valuable content instead of just touting our products, but we lighten the load for our small team by doing a lot of content repurposing.

Company 82

Company Marketing Loyalty Metrics 82

Convince & Convert

MAY 6, 2014

With that as a backdrop, I thought it might be interesting to dig a little into where MLB teams were most active on social media and who was leading the pack. League-Driven Consistency It became clear from a couple of data points that MLB itself has a lot to say about how baseball teams are set up online.

Team 157

Team Facebook Engagement Activities 157

agora pulse

FEBRUARY 15, 2017

Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. They use social media to stay active and engaged with with customers and attract future customers through organic and paid social actions. Want to see how Agorapulse helps your team be more efficient on social?

Company 124

Company Social Media Management Price Metrics 124

Sprout Social

DECEMBER 5, 2023

Even the majority of our own team fit within that demographic. She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 122

Social Media Survey Education Team 122

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

Data 124

Data B2B Notification Team 124

Buffer Social

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. Each and every request is read by our product team and all are grouped into categories so we can look for trends. At Buffer, we spend a lot of time thinking about growth.

Products 72

Products Company Statistics Survey 72

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Jump straight to your team to read all about the perks of direct communication with your audience.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

MARCH 26, 2024

Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. And if your prospect is actively posting, commenting, and engaging with content on social media, they’re a good candidate to reach with social selling.

Influencer 62

Influencer Report B2B ROI 62

The Realtime Report

NOVEMBER 9, 2020

With company culture fits no longer just being trendy, be sure to vet your potential coworkers for things that go beyond their skills and qualifications. If you have a very active team that enjoys taking lunch runs, let that be known in the interview and see what kinds of reactions you get. Provide a Flexible Work Environment.

Strategy 185

Strategy Training Team Activities 185

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 105

Reputation System Brands Knowledge Base 105

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114