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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR.

CSR 127
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR.

CSR 126
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Auto Brands Comparison Report

Unmetric

One of the interesting factors about these brands’ Facebook communities is that most of them recently merged their car model pages into their parent company page - except Honda. Takeaway - A mascot or a recurring familiar figure is a good addition to a social campaign as it helps connect the offline and online activities of the brand.

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7 Twitter Direct Message tactics absolutely anyone can use

Audiense

A competent, creative DM strategy that is sensitive to your followers’ needs and desires will become a tremendously effective pillar of your marketing activities. Did your company recently re-brand? Do you want to share your latest CSR report? The possibilities are unlimited. Brand awareness.

Twitter 124
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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

39 people, active in social media, shared their insights with us. in the end it isn't the bloggers, the company or the agency that will dictate the success.it's the customers." The company name on that person’s business card doesn’t matter. brand/company, then I think complete transparency is called for.