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The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. Here’s an example: let’s say there is breaking news relevant to your brand or company. Your social media community manager isn’t at work or its after-hours.

Improve an Entire Community through Fundraising

Waxing UnLyrical

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts.

Interview with Community Manager: Shruti Shah Goradia

Social Media Citizens

Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. G: Where is the best place to build the community? Thus was born the Tips & Projects Exchange – Kodak’s branded online community. G: How do you attract new community members?

Create Brand Value Through Local Community Management


The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement. A central hub for quality assured processes.

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Include volunteering in your communications process, mainly research and planning.

How Purpose Will Power Future Online Communities


What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Purpose-Driven Communities. Tactical goals in the context of a community experience, yes.

Five Subtle Lessons from Great Community Managers


This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. 1) Managing a community takes more time than you think.

Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. Call me Victoria from the example above.

Is Your Online Community Changing with the Times?


This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

Five Lessons from Great Community Managers


I’ve been thinking about community management a lot lately. In our role as consultants for SocialFish, Maddie and I have talked to hundreds of community managers about what they do, how they do it, and the why behind it all. Our latest community management consulting package drills down into what we’ve learned and how to apply it. 1) Managing the community takes more time than you think. 2) Successful communities are indispensable.

How and Why Data Syncing Matters to Your Online Community Setup


This post originally appeared on Online Community Results. We partner on many online community strategy and implementation projects – contact us if you need help with yours. to log in to the community.). Featured Industry Insider Open Community

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Online Communities

Buffer Social

This week on The Science of Social Media , we’re sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube, Quora, and other online communities. Where and how am I going to find my next great content ideas?

Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Official communities that began with large budgets are struggling to maintain their success with diminished resources.

How Social Media Can Advance Brand Purpose


Fortunately, social media provides a plethora of insights and opportunities to help along the journey: Listen to your community to discover and evolve your “why.”. Uncategorized Community Management Data & Analytics Paid Media Strategy Trends

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The Science of Collaboratories (SOC) project conducted a broad five-year review to take stock of the diverse ecosystem of projects that fit our definition of a collaboratory and to distill lessons learned in the process. Identification of types aided this process.) An example collaboratory of this type.

The Case for Nonprofit Storytelling

Waxing UnLyrical

For example, Women’s College Hospital (WCH) in Toronto, Canada, had an identity issue. Nonprofit Storytelling: Community-Building. A shared understanding and an empathy that is foundational in building a community. They form a community with shared stories and goals.

8 Steps to Building Your Blog Into a Community


All successful blogs are communities and if you want to turn your blog into something special, something that will grant you financial freedom, and something that will help countless people then you must create a community out of your blog.

A Community Starts with 1,000 Members


For example, there are over 1.3 Vibrant, engaged and growing social media communities are not the average. They don’t reach the starting point of 1,000 members to form the seed of a community. Communities start with 1,000 members. Only 1% of an online community are active content creators, the rest are not. 90% of a community is silent. To carry on a group conversation, you need at least ten active content creators.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. Each workshop is its own learning process. Best Engaging Communities.

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From One to a Million: Managing Social Media at Scale

Dave Fleet

This is not to say that those norms are completely incorrect, but that there is a practical reality for brands operating at scale – structure changes, processes change and the norms have to change. There’s no right or wrong answer; the decision depends on objectives, on your broader business structure, on the scale of your social media activities, on your business’ culture and on the resources you have to hand, among other things. Tweet.

How Compendium’s Web to Post Generates Content and Community


The process is simple: Content ? This approach not only generates more activity on my site, but also creates more content for my blog. Compendium’s business blogging platform simply takes care of the strategy, process and technology so your business can focus on the content and stories.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Lauren Friedman explains why she thinks Google+ is not a social network but brands should be there anyway–for example, for SEO purposes: “The best way brands can take advantage of Google+ is to amp-up their SEO.

Gamification: Why Play?


The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. More than 130 games on Facebook have over 1 million monthly active users. Take Foursquare as an example.

Recruiting Lessons from Google

The Marketing Blog

19 am Recruiting Lessons from Google Jump to Comments How does Google manage to be different everytime Their recruitment advertisement in today’s Times of India Ascent is another example that ! A company’s screening process includes relevant experience, educational background and similar parameters. ‘Culture’ is a vital ingredient of his company-screening process. Home About In the Media My Dear Consultant – Think About It !

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. PD: Let’s go into some examples of how sales teams have solved potential business problems. Posted in Crowdsourcing Gaming Innovation.

7 Tips to Get Started with Customer Journey Mapping

Convince & Convert

Journey mapping is a holistic approach to understanding the flow of experiences a customer has with an organization (highlight to tweet); it uses pictures to represent a process that cannot be adequately captured with words. It’s a simple process, until the machine jams.

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How to Be a Storyteller

Convince & Convert

The answer: a five-step process that any company can embrace. It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube.

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5 Rules for Your Social Voice During A Crisis


We hope you’ll consider supporting BPF so we can provide Boston Police with the resources they deserve to process this week’s trauma #boston. — There are a huge number of nonprofits that are active on both Twitter and Facebook.

What My PR Degree Would Look Like Today

Waxing UnLyrical

Theory: Yes, I chose my degree for its practical approach to communication education, but PR theory and an understanding of communication models is an essential asset in any professional’s arsenal to plan, execute and evaluate activity.

Why Can’t We Define Public Relations?


Our industry, for a very long time, has used media relations as the example when describing what we do because it’s tangible. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. [LONG POST ALERT!].

Power Of An Update: How Nikon Got Into A Crisis & Averted It!


Tweet When running a community on Facebook, there’s a great reason to be careful while posting updates. As mentioned, this kind of example is a good case when illustrating how fast things can fall apart.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

How to Deal with Brand Controversy on Social Media

Convince & Convert

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Within their team, they specialize with some of them focusing on certain brands Monsanto owns ( DEKALB or Delta Pine , for example) or platforms.

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How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary.

How to Apply Youtility to Internal Communication

Convince & Convert

For example, a communication cascade is a frequently-used internal communication channel; however, not every manager or leader is equal in their ability to effectively communicate. are “actively disengaged” ( Gallup, 2015 ). It brings credibility and effectiveness to the process.

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Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

For example, Horizon is mom-and-kids focused ; Silk has vegetarian, plant-based lifestyle followers; and International Delight is all about the joy of coffee. And after the many problems with Facebook’s IPO, Twitter will be under a microscope throughout this process.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Integrate social media activities with your CRM system. An active and helpful support forum?

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth

some basic democratic activities and then. No Gov – complete Big Society community activism. Education let’s us down… Warning: This version of social media and online community call to actions is so far to the Right that it becomes Left again.

Do You Know When to Create and When to Curate?

Convince & Convert

Omaha Steaks now has an active Twitter account , the Facebook page is as popular as ever, and Steak Bytes offers contests and giveaways in addition to recipes and behind-the-scenes looks at the brand. They have also added a Pinterest page and are active on YouTube : all the usual suspects.

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. I’ve built three community teams, and I’ve hired and fired quite a few.

How to Write a Great Article for the Internet

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Here are seven simple tips and some examples that will teach you how to write a great article for the Internet: 1) Create a catchy title Your article's title can be a make or break for readers. Plus, you will enjoy the writing process! Hi Folks, do you work as an Online Community Manager?