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The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. Here’s an example: let’s say there is breaking news relevant to your brand or company. Your social media community manager isn’t at work or its after-hours.

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Include volunteering in your communications process, mainly research and planning.

Improve an Entire Community through Fundraising

Waxing UnLyrical

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts.

How Purpose Will Power Future Online Communities


What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Purpose-Driven Communities. Tactical goals in the context of a community experience, yes.

Interview with Community Manager: Shruti Shah Goradia

Social Media Citizens

Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. G: Where is the best place to build the community? Thus was born the Tips & Projects Exchange – Kodak’s branded online community. G: How do you attract new community members?

Interview with Community Manager: Will Long

Social Media Citizens

Will Long currently works as a Freelance Community Manager across a range of clients. G: How did you build your experience as community manager? I’d always had an eye on Social Media, managing communities at uni and for other project I was involved in. The opportunity cam up to become a Community Manager and I took it, now I’ve just turned Freelance. G: What are your top resources for community management ? G: Where is the best place to build the community?

Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. Call me Victoria from the example above.

Five Lessons from Great Community Managers


I’ve been thinking about community management a lot lately. In our role as consultants for SocialFish, Maddie and I have talked to hundreds of community managers about what they do, how they do it, and the why behind it all. Our latest community management consulting package drills down into what we’ve learned and how to apply it. 1) Managing the community takes more time than you think. 2) Successful communities are indispensable.

How and Why Data Syncing Matters to Your Online Community Setup


This post originally appeared on Online Community Results. We partner on many online community strategy and implementation projects – contact us if you need help with yours. to log in to the community.). Featured Industry Insider Open Community

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year. For example, we’ve improved blocking on Twitter, which can be an effective way to handle unwanted interaction.

The Gamification of Online Communities

Geoff Livingston

This incredible market share of consumer interest and revenue and runaway hits like Zenga’s Farmville have caused gaming best practices to spread to the larger web, and in particular online communities. What do you think of gamification in online communities? Image by com2us.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

billion monthly active users as of Sept. The third quarter marked a record quarter for adding daily active users year-over-year, as Facebook averaged 1.18 More than 80 percent of pages are active via mobile. Our community now has 1.8 He shared the example of Tide.

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Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Official communities that began with large budgets are struggling to maintain their success with diminished resources.

The Case for Nonprofit Storytelling

Waxing UnLyrical

For example, Women’s College Hospital (WCH) in Toronto, Canada, had an identity issue. Nonprofit Storytelling: Community-Building. A shared understanding and an empathy that is foundational in building a community. They form a community with shared stories and goals.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. Each workshop is its own learning process. Best Engaging Communities.

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8 Steps to Building Your Blog Into a Community


All successful blogs are communities and if you want to turn your blog into something special, something that will grant you financial freedom, and something that will help countless people then you must create a community out of your blog.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The Science of Collaboratories (SOC) project conducted a broad five-year review to take stock of the diverse ecosystem of projects that fit our definition of a collaboratory and to distill lessons learned in the process. Identification of types aided this process.) An example collaboratory of this type.

Community of Practice for Facilitators : pilot, adoption and participation

My focus is not on the social computing practitioner, but rather on a regular person wanting to run an online Community of Practice (CoP). Deployment team can get an idea of early good practices, codes of conduct, showcase examples. - Following on from my post on workshopping and piloting a new community are the adoption factors a facilitator can massage to get participation off the ground. EXAMPLE. they will set the good examples and be an influence on others.

A Community Starts with 1,000 Members


For example, there are over 1.3 Vibrant, engaged and growing social media communities are not the average. They don’t reach the starting point of 1,000 members to form the seed of a community. Communities start with 1,000 members. Only 1% of an online community are active content creators, the rest are not. 90% of a community is silent. To carry on a group conversation, you need at least ten active content creators.

Recruiting Lessons from Google

The Marketing Blog

19 am Recruiting Lessons from Google Jump to Comments How does Google manage to be different everytime Their recruitment advertisement in today’s Times of India Ascent is another example that ! A company’s screening process includes relevant experience, educational background and similar parameters. ‘Culture’ is a vital ingredient of his company-screening process. Home About In the Media My Dear Consultant – Think About It !

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What's New and Interesting in Social Media


As with any change in business processes, there are those who become champions of the newest strategies and tactics while others suffer missteps trying to adjust to new paradigms. It’s still rare to see a fine example of a response to a tough situation that shows authentic, human leadership.

How to Write a Great Article for the Internet

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Here are seven simple tips and some examples that will teach you how to write a great article for the Internet: 1) Create a catchy title Your article's title can be a make or break for readers. Plus, you will enjoy the writing process! Hi Folks, do you work as an Online Community Manager?

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How Compendium’s Web to Post Generates Content and Community


The process is simple: Content ? This approach not only generates more activity on my site, but also creates more content for my blog. Compendium’s business blogging platform simply takes care of the strategy, process and technology so your business can focus on the content and stories.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Lauren Friedman explains why she thinks Google+ is not a social network but brands should be there anyway–for example, for SEO purposes: “The best way brands can take advantage of Google+ is to amp-up their SEO.

Gamification: Why Play?


The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. More than 130 games on Facebook have over 1 million monthly active users. Take Foursquare as an example.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. PD: Let’s go into some examples of how sales teams have solved potential business problems. Posted in Crowdsourcing Gaming Innovation.

Stop Believing These Common Social Media Myths

Sprout Social

Your consumer insights, product, PR, marketing and sales team should be involved in this process. For example, our agency does lot of community management work for the Shell Houston Open, a PGA TOUR event in Houston. Through our community management efforts and our paid media measurement and optimization, we grew our fan base by 23% in 2016 and increased ticket sales revenue by 25% YOY. You have to be active on the social platforms that make sense for your brand.

Power Of An Update: How Nikon Got Into A Crisis & Averted It!


Tweet When running a community on Facebook, there’s a great reason to be careful while posting updates. As mentioned, this kind of example is a good case when illustrating how fast things can fall apart.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

5 Rules for Your Social Voice During A Crisis


We hope you’ll consider supporting BPF so we can provide Boston Police with the resources they deserve to process this week’s trauma #boston. — There are a huge number of nonprofits that are active on both Twitter and Facebook.

Why Can’t We Define Public Relations?


Our industry, for a very long time, has used media relations as the example when describing what we do because it’s tangible. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. [LONG POST ALERT!].

People Of The Second Chance

Shift Digital

We are a global community of activists, imperfectionists and second chancers committed to unleashing radical grace everyday, in every moment, for everyone. Their facebook community is 32,000+ strong and at any one point, 10% of their Facebook community is talking about them.

What My PR Degree Would Look Like Today

Waxing UnLyrical

Theory: Yes, I chose my degree for its practical approach to communication education, but PR theory and an understanding of communication models is an essential asset in any professional’s arsenal to plan, execute and evaluate activity.

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How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary.

From One to a Million: Managing Social Media at Scale

Dave Fleet

This is not to say that those norms are completely incorrect, but that there is a practical reality for brands operating at scale – structure changes, processes change and the norms have to change. There’s no right or wrong answer; the decision depends on objectives, on your broader business structure, on the scale of your social media activities, on your business’ culture and on the resources you have to hand, among other things. Tweet.

7 Tips to Get Started with Customer Journey Mapping

Convince & Convert

Journey mapping is a holistic approach to understanding the flow of experiences a customer has with an organization (highlight to tweet); it uses pictures to represent a process that cannot be adequately captured with words. It’s a simple process, until the machine jams.

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Effectively Recruiting Top Performing Employees through Social Media

SocMed Sean

Prospective Employees, both active and passive, are as well. You can use a separate recruitment page to post job openings and offer a glimpse of your work environment or on-boarding processes. Examples would be #LifeAtDisney or #sbuxjobs.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

How to Be a Storyteller

Convince & Convert

The answer: a five-step process that any company can embrace. It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube.